how to promote yourself - akprind · 2017. 9. 26. · strategi menghadapi seleksi kerja ... kurang...
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HOW TOPROMOTEYOURSELFKIAT MENGHADAPI SELEKSI KERJA
SYLVI DEWAJANI
PERKENALAN dulu ya….....
NAMA: udah tahu.. Kerja: Fakultas Psikologi UGM Pendidikan:
UGM Glasgow University, Scotland Kassel Witzenhausen, Germany
Hobby: Membaca “Membaca” Orang Memasak Nonton Sepak Bola
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FORA KERJASAMA GLOBAL3
130 countries2020
A-E-countries2015
India-A-countries2011
China-A-countries2010
Slide oleh: M.Moedjiman-DPKN
Kondisi Dunia Usaha Saat Ini
Kecenderungan kuat untuk merampingkan diri Mencoba lebih fokus dan melepaskan usaha
yang bukan “core business”nya Banyak perusahaan multi nasional sudah
membuang batas2 kenegaraan, beroperasisecara regional
Karena alasan birokrasi dan penegakan hukumyang tidak konsisten, sudah banyak modal yangdipindahkan ke luar negeri
Upah dalam negeri yang murah, bukan lagimerupakan daya tarik bagi investor asingmaupun domestik.
Usaha kecil dan menengah belum dapatperhatian serius oleh pemerintah.
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N candidates
80%
57%
15%
3 – 5 %
Test 1 : Logical &Analytical Thinking
Test 2: Characters &Working Attitude
Test 3: Technical,Fit-in, Health
Attendance & admin test
Selection Process(ASTRA case) by Ir. Bowo Wibowo
TUJUAN SELEKSI KERJA Mencari Calon Pekerja yang “Compatible”
Karakteristik Pekerjaan denganperson specification harus sesuaiMengurangi kemungkinan stress
kerjaMengurangi kemungkinan turn-overMengurangi total loss perusahaan
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STRATEGI MENGHADAPI SELEKSIKERJA
Mengenal Diri Mengenal Pekerjaan Mengenal Perusahaan Mengetahui Cara
mengekspresikan Diri Tertulis Lisan
(berhubungan dengan ketrampilanberkomunikasi)
MATERI PENGENALAN DIRI
KETRAMPILAN KEMAMPUAN KEPRIBADIAN
Sikap Temperamen Sifat Nilai
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KEMAMPUAN YANGDIMILIKI CALON PEKERJA ASPEK UMUM
Kemampuan manajerial,Manajemen diri,kepemimpinan,ketrampilan berpikir,komunikasi
ASPEK KHUSUS
Ketrampilan khusus,ketelitian, Bahasa,Komputer
PROSES SELEKSI KERJA
ADMINISTRASIKEMAMPUAN KHUSUS (Jika
ada)PSIKOLOGISWAWANCARATRAINING (jika ada)
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HAMBATAN YANG SERINGMUNCUL DALAM SELEKSI KERJA ADMINISTRASI
Kurang tahu bagaimana“mempromosikan” diri melalui coverletter dan curriculum vitae
Butuh daya juang yang tinggi Kurang mampu menangkap peluang Kurang mampu menjadi extraordinary
COVER LETTER Pengantar tujuan kita Struktur:
1. Openning
• How we got the job information• Willingness to join
2. Content
• Talk about who we are• Strength and achievement
3. Clossing
• Impression• Look forward to….
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KOMPONEN RESUME
PERSONAL INFORMATION SUMMARY OF QUALIFICATION/WORKING
EXPERIENCES EDUCATION ADDITIONAL PERSONAL ACTIVITIES RESEARCH AND PUBLICATION PROFESSIONAL MEMBERSHIP COMPETENCIES: language and others REFERENCES EXTRACURRICULAR ACTIVITIES MOTTO
HEADING
Agar company yang dituju dapat denganmudah menghubungi anda Impresi pertama
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OBJECTIVE
Menunjukkan pekerjaan yang benar2 ingindicapai Menekankan pada apa yang akan kita
berikan bukan apa yang akan kita peroleh
EDUCATION Ceritakan tentang sekolah, minat
pendidikan dan waktu lulus Penyediakan informasi tambahan yang
menunjukan kualifikasi kita yang terbaikuntuk pekerjaan yang akan kita lamar:prestasi, beasiswa, dll Menunjukkan heading untuk menekankan
kualifikasi yang relevan
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WORK EXPERIENCEMenunjukkan tempat kerja dan
waktu kerja yang pernah dilakukanPenyediakan penjelasan khusus
tentang pencapaian kerja yangpernah diperoleh, juga diceritakantentang detail cara kerja dantanggung jawab
ACTIVITIES
Menceritakan kegiatan ekstrakurikulerdan aktivitas di masyarakat, termasuktanggung jawab dan jenis pekerjaanyang pernah dilakukan
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INTERESTS
Menyebutkan minat personal yangakan membantu pembaca mengenaiciri pribadi kita
REFERENCES
Menuliskan daftar orang yang cukup dikenal,dan mengetahui tentang kualifikasi kita Pemberi referensi adalah orang yang dapat
menceritakan tentang keadaan kita dengandetail Menyebutkan title, alamat kantor, telpon dan
email yang dapat dihubungi Jangan lupa meminta ijin pada orang yang
namanya ditulis di dalam referensi
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PROSE
Menyajikan informasi yang palingmenarik terlebih dahuluMenunjukkan ‘aktivitas’ dalam kata
kerja bukan kata bendaMenggunakan kata kerja yang bersifat
meyakinkan (strong verbs) Jangan menggunakan informasi yang
tidak relevanMenggunakan spelling, grammar dan
punctuation yang benar
VISUAL DESIGNApakah sudah nampak rapi dan atraktifMenekankan pada fakta yang akan
menarik bagi companyMenggunakan headings, layout dan
desain yang dapat membantupembaca menemukan informasitertentu dengan cepat
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ETHICS
Hanya menuliskan pengalaman, kinerja,pendidikan dan kualifikasi yang memangbenar-benar kita miliki Jangan menuliskan pekerjaan yang
dicapai secara tim, hanya denganmenyebut diri sendiri Jangan menuliskan pernyataan yang
dapat mengundang salah tangkap
HAMBATAN YANG SERINGMUNCUL DALAM SELEKSI KERJA
PSIKOTES Membutuhkan endurance fisik dan psikis tinggi
Sangat dipengaruhi oleh kemampuan mengelolakonflik
Berpikiran negatif, karena sering menjadi kambinghitam
Kurang memahami tujuan psikotes
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HAMBATAN YANG SERINGMUNCUL DALAM SELEKSI KERJA
WAWANCARAKurang Percaya diriKurang mengetahui
caramengekspresikan diriMembutuhkan
negotiation skills
TIPS
Tunjukkan ketrampilan dan pengalaman kita secarajelas
Berkelakuan profesional
Pahami tentang diri kita, perusahaan dan pekerjaanyang akan dilamar
Tunjukan antusiasme Jujur
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A LIST OF TESTED QUESTIONS WARM-UP QUESTIONS WORK HISTORY JOB PERFORMANCE EDUCATION CAREER GOALS SELF-ASSESSMENT CREATIVITY DECISIVENESS RANGE OF INTERESTS MOTIVATION WORK STANDARDS LEADERSHIP ORAL PRESENTATION SKILLS WRITTEN COMMUNICATION SKILLS FLEXIBILITY STRESS TOLERANCE STABILITY & MATURITY INTEREST IN SELF DEVELOPMENT
What Recruiters Look For
Recruiters are looking fordemonstrated examples of thefollowing: Leadership ability Analytical skills/problem solving capabilities Results orientation Teamwork Strong communications skills Creativity Interest in and awareness of marketing issues Passion for the product/industry/etc.
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Interview Process –Overview Interview process typically consists of 2-3
rounds of interviews Interviews last between 30-45 minutesMix of general, behavioral and case
questions Some interviewers (especially in later rounds)
may focus on a particular subject (e.g. casequestion, situational questions)
Different interviewers may discuss candidatesamongst themselves, but you can repeatexamples
Interview Process – GeneralQuestions Many interviews will start with “getting to know
you…” questions “Tell me about yourself” “Walk me through your resume”
Answer this question concisely Focus on key decisions – why you majored in what you did,
what led you to your first job, what skills you developed andwhy you left, why you decided to come to business school,why Stanford, what your next move is, etc.
Don’t just restate your resume Talk about a common thread that leads you to a marketing
position now This is “your story” so make sure you know it inside and out
and be confident when you tell it Anticipate “problems” and know how you’re going
to “steer” around them
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Interview Process –Behavioral Questions Interviewers look to past demonstrated
behavior to predict future performance Be prepared with multiple examples for
key competencies (e.g. leadership,teamwork, problem-solving, etc.)
Listen to the question and then organizeyour answer according to a framework
Most common mistake: not answering thequestion posed by the interviewer When in doubt, repeat it or write it down!
Interview Process – TheQuestionsMany interviewers will probe your interest in
and knowledge of marketing Types of marketing questions
Structured case question
Open-ended (“Tell me about a recent product launch that wentwell, and why?”)
Specific aspect of the marketing mix (e.g. critique a print ad orproduct)
Zany question (“Give me a 1 minute commercial about yourself”)
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Preparation – Interview PrepDocument Helps you organize key examples from your resume Important for the resume walk and behavioral
questions Type it and review it before your interview but DO
NOT refer to it during the interview Organize it by question type
Resume walk Why marketing/brand management Why that specific company Leadership, Teamwork, Initiative, Analytical Thinking, Creativity,
and any additional behavioral/skill areas the company looks for(available on company website/careers)*
Use bullets Outline your answers according to a framework
Case Questions –Overview Why Case Questions?
Evaluate your ability to articulate complex thoughts Assess strategic and analytical thinking Evaluate your understanding of the business Evaluate your basic understanding of marketing issues Evaluate your ability to think creatively
You can use basic case frameworks for almost allworking related questions
These “cases” tend to be different than consultinginterviews
There is not necessarily a “right” answer
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Case Questions –Overview, Cont’d Process
Interviewer gives a hypothetical business situation Step back, analyze the situation and come up with some
recommendations for how you would solve the problem Take the interviewer through your thought process
Common Mistakes Jumping to recommendations w/o a thoughtful analysis Throwing out marketing tactics w/o grounding them in the
situation/strategy Weak analysis/understanding of the situation Not taking the interviewer through your thought process
Classic Questions – General Describe about yourselfWhat did you choose this company?Why are you interested in marketing/ brand
management/ product management/otherposition?
Why do you think marketing (etc.) is a goodfit for you?
Why are you interested in our company?What do you know about it?
What would you contribute to ourorganization? Why should we hire you?
What personal or professional abilities are youmost proud of?
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Classic Questions – General
What is your most significant professionalaccomplishment?
Describe 1-2 of your most importantpersonal accomplishments. Discuss thehurdles that made them challenging. Tip: these two questions are big for Clorox – they use them to look
for results-orientation
How do your co-workers/friends/study groupmembers describe you?
Classic Questions –Communication &Persuasion Give an example of a situation where you had to persuade a
person of a different point of view to agree with an issue Describe a time when you had to use several approaches to
persuade someone about an issue
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Classic Questions – Leadership Describe a situation in which you had a conflict w/
another person and how you resolved it. Give an example of when you successfully
supervised a diverse group of people towards adifficult goal. What skills did you use? What didyou learn?
Describe a situation when you had to givenegative feedback to a co-worker or teammember.
All of us have been in situations where we assignedwork to other people and they didn’t followthrough. Tell me about a situation like that, why ithappened, how you handled it and what youlearned.
Classic Questions –Teamwork
Give an example of how you dealtwith a bad team situation.
Describe a situation when you wereable to build team spirit in a time oflow morale.
Tell me about the toughest group youever had to work with. What madethe group so tough? What did youdo?
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Classic Questions – DecisionMaking
What’s the most difficult decisionyou’ve ever made? What were theconsequences? What did youlearn?
Describe a situation when you hadto make a decision without all theinformation at hand.
Classic Questions – Integrity
Describe an ethical dilemma whichyou’ve had to face during yourcareer. How did you resolve the issue?
Describe your character.
Have you ever been asked to dosomething that wasn’t right? What didyou do?
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Classic Questions – TheCompany
What are our brands? What is yourfavorite product in our line and why?
What have you learned about ourorganization?
What questions do you have aboutour company?
What is the most important thing youwould look for in an employer?
Classic Questions – Creativity
Give me an example of a time when youhad to use creativity to solve a problem.
Describe a situation in which you developeda unique solution to a problem.
Give me an example of some new ideasyou’ve had recently.
Describe yourself as a brand.
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Classic Questions – AnalyticalThinkingWalk me through a situation in which you
had to research and analyze the results forone of your projects.
Tell me about a project where you had todo a lot of numerical or financial analysis.
Tell me about a project that bestdemonstrates your analytical skills.
Classic Questions – MarketingWhat’s the best commercial you’ve seen in
the last few months and why? Do youbelieve it’s effective? Tell me about anineffective commercial. Why is it ineffective?
Name some of the most recent new productslaunched by a consumer products companyin the last six months. Which one impressedyou? Why? Do you believe it will besuccessful in the marketplace?
How would you describe the personality ofBrand X?
What is a brand to you? Why does it matter? Here is a print ad. Please evaluate it for me.
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Yet More Questions
What are the attributes of a successful marketingcampaign?
Give me a specific example of a time you solved aproblem creatively?
How do you motivate others, particularly those overwhom you have no direct authority?
Give an example of an innovative solution to abusiness problem.
Pretend today is your first day at work as a brandmanager for Brand X. What are the ten mostimportant questions you would ask.
Give me a 30-second commercial about yourself.
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