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Social Media Policy
MILLICENT T. ONG, MDUniversity of Santo Tomas
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Social Media
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Social Media
• facilitate interactive information sharing
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Social Media
• facilitate interactive information sharing
• support physiciansʼ personal expression
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Social Media
• facilitate interactive information sharing
• support physiciansʼ personal expression
• enable individual physicians to have aprofessional presence online
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Social Media
• facilitate interactive information sharing
• support physiciansʼ personal expression
• enable individual physicians to have aprofessional presence online
• foster camaraderie within the profession
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500,000,000 active users
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500,000,000 active users
Philippines - 6th most active in Facebook
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500,000,000 active users
Philippines - 6th most active in Facebook
3.5 M users become fans of Facebook pages daily
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It took radio 38 years to reach 50M users
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It took TV 14 years to reach 50M users
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It took the internet 4 years to reach 50M users
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It took iPod 3 years
to reach 50M users.
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It took Facebook 9 months to reach 50M users
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250,000,000 use Facebook on theirmobile phones
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250,000,000 use Facebook on theirmobile phones
1,200 Facebook
communities advocatefor cures for different
chronic illnesses
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• 72% of patientssearched the net before
or after a doctorʼs visit
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Philippine Hospitals in
Facebook • Cardinal Santos Medical Center
• Chinese General Hospital
• Philippine General Hospital
• St. Luke’s Medical Center
• The Medical City
• UST Hospital and more...
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Concerns
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Concerns
• You tweet your friend for referring apatient “Thanks for referring the fat
guy. He has ...”
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Concerns
• You tweet your friend for referring apatient “Thanks for referring the fat
guy. He has ...”
• Apparently he is linked to your friend,being a cousin-in-law. When he finds
out your tweet, he tweets back “Thefatso is a lawyer. See you in court!”
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Concerns
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Concerns
• “Your cousin has SY. She said she got it from
her boyfriend.”
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Concerns
• “Your cousin has SY. She said she got it from
her boyfriend.”
• Apparently they have a common boyfriend
and it results in a big quarrel. The patientthreatens to sue because of what you divulged
thru Facebook. It turns out they are about to
be married in 2 months and this ruinedeverything!
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Careful with what you
tweet!
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Careful with what you
tweet!• TheNBAfinedDallasMavericksOwner,Mark
Cuban,$25,000forcriticizingtherefereesina
frustratedtweet.
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Careful with what you
tweet!• TheNBAfinedDallasMavericksOwner,Mark
Cuban,$25,000forcriticizingtherefereesina
frustratedtweet.
Cubantweeted:“Howdotheynotcallatechon
JRSmithforcomingoffthebenchtotauntour
playerontheground?”
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Careful with what you
tweet!• TheNBAfinedDallasMavericksOwner,Mark
Cuban,$25,000forcriticizingtherefereesina
frustratedtweet.
Cubantweeted:“Howdotheynotcallatechon
JRSmithforcomingoffthebenchtotauntour
playerontheground?” Heisbelievedtobethefirstpersontobefinedby
asportsleagueforcommentsmadeonTwitter.
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T l k h ’
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Tweet tweet look who’s
reading it
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T l k h ’
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Tweet tweet look who’s
reading it
• A 22-year-old Cisco applicant, tweeted:
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T t t t l k h ’
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Tweet tweet look who’s
reading it
• A 22-year-old Cisco applicant, tweeted:
“Cisco just offered me a job! Now I have to choose between a fat paycheck and the
daily commute to San Jose and hating the work.”
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T t t t l k h ’
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Tweet tweet look who’s
reading it
• A 22-year-old Cisco applicant, tweeted:
“Cisco just offered me a job! Now I have to choose between a fat paycheck and the
daily commute to San Jose and hating the work.”
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Tweet tweet look who’s
reading it
• A 22-year-old Cisco applicant, tweeted:
“Cisco just offered me a job! Now I have to choose between a fat paycheck and the
daily commute to San Jose and hating the work.”
A Cisco employee replied:
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Tweet tweet look who’s
reading it
• A 22-year-old Cisco applicant, tweeted:
“Cisco just offered me a job! Now I have to choose between a fat paycheck and the
daily commute to San Jose and hating the work.”
A Cisco employee replied:
“I'm sure they would love to know that you will hate the work. We here at Cisco are versed in the Web.”
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AMA Policy : Professionalism in
the Use of Social Media
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AMA P l P f l
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AMA Policy : Professionalism in
the Use of Social Media
• patient privacy and confidentiality
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AMA Policy : Professionalism in
the Use of Social Media
• patient privacy and confidentiality
• use privacy settings
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AMA P l P f l
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AMA Policy : Professionalism in
the Use of Social Media
• patient privacy and confidentiality
• use privacy settings
• ensure accuracy & appropriateness of post
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AMA P li P f i li i
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AMA Policy : Professionalism in
the Use of Social Media
• patient privacy and confidentiality
• use privacy settings
• ensure accuracy & appropriateness of post
• maintain physician-patient boundary inaccordance with ethical guidelines
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AMA Policy : Professionalism in
the Use of Social Media
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AMA Policy : Professionalism in
the Use of Social Media
• Separate personal and professional accounts
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AMA Policy : Professionalism in
the Use of Social Media
• Separate personal and professional accounts
• use different passwords for each account tolessen vulnerability of accounts being
compromised
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AMA P li P f i li i
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AMA Policy : Professionalism in
the Use of Social Media
• Separate personal and professional accounts
• use different passwords for each account tolessen vulnerability of accounts being
compromised
•professional email from hospital orprofessional organization should not be linked
to personal social network account
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AMA Policy : Professionalism in
the Use of Social Media
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AMA Policy : Professionalism in
the Use of Social Media
• “When physicians see unprofessional contentposted by colleagues, they have aresponsibility to inform the individual, so that
he or she can remove it and/or take other appropriate actions.
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AMA Policy : Professionalism in
the Use of Social Media
• “When physicians see unprofessional contentposted by colleagues, they have aresponsibility to inform the individual, so that
he or she can remove it and/or take other appropriate actions.
• If the behavior significantly violatesprofessional norms and the individual does
not take appropriate action to resolve thesituation, the physician should report thematter to appropriate authorities.”
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AMA Policy : Professionalism in
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AMA Policy : Professionalism in
the Use of Social Media
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AMA Policy : Professionalism in
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AMA Policy : Professionalism in
the Use of Social Media
• “Physicians must recognize that actionsonline and content posted
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AMA Policy : Professionalism in
the Use of Social Media
• “Physicians must recognize that actionsonline and content posted
• may negatively affect their reputations
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AMA Policy : Professionalism in
the Use of Social Media
• “Physicians must recognize that actionsonline and content posted
• may negatively affect their reputations
• may have consequences for their medical careers (particularly for physicians-in-training and medical
students) and
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AMA Policy : Professionalism in
the Use of Social Media
• “Physicians must recognize that actionsonline and content posted
• may negatively affect their reputations
• may have consequences for their medical careers (particularly for physicians-in-training and medical
students) and• can undermine public trust in the
medical profession.”
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• Do not assume privacy. Only post
material you are comfortable witheven when interrogated by yoursuperior or a committee.
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• Take the extra effort to be careful
at all times. Do not answer when
you are in a hurry lest you regretwhat you wrote.
• A little mistake or indiscretion
may sometimes unfortunately lead
to a long annoying agony.
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• consultations via web forum
- consult physician - refer towebsite
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• consultations via web forum
- consult physician - refer towebsite
• asking for financial help -
picture of patient &appropriate agency
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THANK YOU VERY MUCH!
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Wednesday, June 8, 2011
THANK YOU VERY MUCH!
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