7/23/2019 platilla para KPIs

http://slidepdf.com/reader/full/platilla-para-kpis 1/2

PLANTILLA PARA KPIs ---- COMMUNITY MANAGER ---- PLAN SOCIAL MEDIA

Informe de métricas y KPIs

Empresa: Mes:

Fecha:

VISIBILIDAD  1st week 2nd week 3rd week 4th week 

Followers.................................................................

Fans.........................................................................

Clicks.......................................................................

Retweets..................................................................

Alcance (TweetReach)............................................

Bookmarks..............................................................

Inbond links...........................................................

!bscribers..............................................................

INE!A""I#N$FIDELI%A"I#N  1st week 2nd week 3rd week 4th week 

"enciones...............................................................

Fa#oritos..................................................................

$FF...........................................................................

Com%artido..............................................................

Comentarios............................................................

"e&sta...................................................................

'&inas #istas..........................................................

isitantes *nicos.....................................................

+nlaces entrantes.....................................................

Tiem%o en la %&ina................................................

"edia de '&inas #istas..........................................

'orcenta,e de Rebote...............................................

-dolores#ela

7/23/2019 platilla para KPIs

http://slidepdf.com/reader/full/platilla-para-kpis 2/2

PLANTILLA PARA KPIs ---- COMMUNITY MANAGER ---- PLAN SOCIAL MEDIA

INFL&EN"IA  1st week 2nd week 3rd week 4th week 

!ocial "ention........................................................

lot........................................................................+#an&eli/adores......................................................

Comentarios %ositi#os.............................................

Comentarios ne&ati#os............................................

Res%estas a interacciones......................................

!'I  1st week 2nd week 3rd week 4th week 

Con#ersiones en #enta.............................................

0sarios re&istrados................................................

eads.......................................................................

Coste de eads........................................................

C.........................................................................

 Nota: los números en Rojo indican descenso en el valor, en Verde aumento , y en Negro neutro.

-dolores#ela