Download - DEFINISI
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…ANY GROUPS OF PEOPLE WHO SHARE INTERESTS OR CONCERNS (Johnston & Zawawi: 2000)
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Ciri-ciri, menurut John Dewey dalam Grunig&Hunt 1984:
@ Ada permasalahan yang dihadapi bersama
@ Permasalahan tersebut benar-benar ada
dan harus diselesaikan
@ Mengorganisir diri untuk melakukan
sesuatu dan mencari solusi
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…SIAPA SAJA YANG HIDUPNYA TERGANTUNG PADA KEBERADAAN KORPORAT
…SIAPA SAJA YANG KEBERADAANNYA MEMPENGARUHI KEHIDUPAN KORPORAT
Oxley: 1993
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KLASIFIKASI berdasar POSISINYA BAGI ORGANISASI
@ Publics Internal
@ Publics External
Karyawan, keluarga karyawan, pemegang saham, dsb.
Media/Pers, komunitas lokal, pemerintahan, dsb.
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KLASIFIKASI berdasar KEKUATANNYA bagi ORGANISASI
@ Publics yang potensial smp tidak potensial
@ Publics yang dominan smp represif
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SUATU AKTIVITAS YANG MENCERMINKAN POSISI INTERAKSI
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Org tdk bs tdk berkomunikasi
Sebuah percakapan meliputi 2 pesan : Isi & Hubungan
Interkasi sll diorganisasikan ke dalam pola-pola
Org menggunakan kode-kode digital dan analog
Komunikator mgk merespon dg cara yg sama atau beda satu sama lain
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GRUNIG (1984)
.. The management of communication between an organization and its publics
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Pernyataan tertulis tentang:
Analisis Situasi
Pernyataan masalah
Tujuan
Target
Kegiatan
Jadwal
Anggaran
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Pengelolaan Sumber Daya Manusia
SDM : Right man in the right place
Tugas – tugas dan wewenang
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Cutlip, center, broom (1985):
PR is the management function which evaluates public attitudes, identifies the policies and procedures of an organization which the public interest, and plans and executes a program of action to earn public understanding and acceptance
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Mengevaluasi sikap dan opini publik
Mengidentifikasi serta menyesuaikan kebijakan korporat dg kepentingan publik
Merencanakan dan melaksanakan program humas shg tercapai saling pengertian dan penerimaan
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