Download - Brand Guidelines Anggon
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BRANDINGGUIDELINES
ANGKRINGAN GONDRON
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ContensIdentit
y
Application
System
Brand Driver PlatformInspirationLogo ApplicationColor Palette
Typography StyleFull Brand GraphicSecondary BrandGraphicInternal Applications!ternal Applications
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Brand Driver Platorm
Ang"ringan comes from #avanese $Ang"ring% that means $sit Ang"ringan gondrong is a place that sells foods and drin"s' Ang"ringatraditional foods and drin"s( li"e $sate usus%( tea( co)ee( +edang( namany more'
Ang"ringan gondrong also +ell "no+n as a place that is egalitariavaried &uyers +ho come +ithout distinction of social class or racial' Th+hile chatting despite not "no+ each other a&out various things discussing serious topics' The price is cheap( and the place is very pmade famous place in paramadina as a haven to repel hungry or ,ust
!AL"A#S O$$ERING A "AR% &$RIENDL# "ELCO%E'
http://www.wonderfuljogja.com/enjoying-the-taste-of-wedang/http://www.wonderfuljogja.com/enjoying-the-taste-of-wedang/
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Inspirations The ne+ identity ofAng"ringan Gondronginspired from -sateusus. +hich is one ofthe traditional food in
the menu ofAng"ringan'/e use typographyinto the satayelements so that thelogo loo"s modern andcan &e accepted &yeveryone'
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P(ilosop(y
Coming from #ava Indonesia &rought &y the tamil andara&ian
Processed meat chopped and put into the trun" stic"s
$Sate usus% is a human ,ourney
S"e+er 0tusu" sate1 is a milestone of life2uman life is very complicated as the $Sate usus%
People must &e a&le to live their lives despite manyo&stacles
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Color Palette
Bro+n ispsychologically
associated +ithstrength andsolidarity( comfort
and grounded(maturity and
relia&ility
3range meansadventure( optimism(
self4con5dence andsociali6ation'
Psychologically( theorange color givesthe impression of
a)orda&ility
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)ypo*rap(y Style
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$+ll Brand Grap(ic
/e use some of thetraditional elements ofher&s uch as onion(cayenne pepper( and a
splash of chili'
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Secondary Brand Grap(ic
/e use the secondarygraphics +ith chilielements in somecommunication media
of Ang"ringanGondrong'
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Lo*o Application
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Internal Applications
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E,ternal Applications
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