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TUGAS AKHIR
“PENERAPAN GAYA GOTHIC ART DALAM
PERANCANGAN MEDIA PROMOSI
BAND YAKUZA – BANDUNG”
Diajukan Guna Melengkapi Sebagai Syarat
Dalam Mencapai Gelar Sarjana Strata Satu (S1)
Oleh :
SALAHUDIN AHMAD
NIM 41907120009
Dosen Pembimbing :
AGUS BUDI SETYAWAN S.Sn, M.Sn
PROGRAM STUDI DESAIN PRODUK FAKULTAS TEKNIK DESAIN DAN PERENCANAAN
UNIVERSITAS MERCU BUANA JAKARTA 2014
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KATA PENGANTAR
Segala puji dan syukur saya ucapkan kepada Allah SWT. Atas segala limpahan
rahmat-Nya sehingga penulis dapat menyelesaikan perancangan karya “penerapan
gaya gothi art dalam perancangan media promosi band yakuza-bandung” beserta
dengan buku laporan ini.
Penulisan laporan tugas akhir ini merupakan syarat kelulusan menjadi Sarjana
Strata Satu (S1) Program Studi Desain Produk, Fakultas Perencanaan dan Desain
Universitas Mercu Buana, Jakarta.
Tugas Akhir ini terselesaikan berkat doa dan dukungan dari pihak-pihak yang
sangat membantu. Oleh karena itu saya ucapkan terima kasih yang sebesar-besarnya
kepada :
1. Agus Budi Setyawan, S.Sn, M.Sn, selaku dosen pembimbing yang senantiasa
sabar memberi dukungan, arahan dan motivasi hingga terselesaikannya Tugas
Akhir.
2. Hady Soedarwanto, ST., M.Ds, selaku Kaprodi Jurusan Desain Produk, Universitas
Mercu Buana.
3. Lukman Arief, S.Ds, M.Sn , selaku Koordinator Tugas Akhir Jurusan Desain Produk,
Universitas Mercu Buana.
4. Kedua orang tua serta istri dan anak tercinta yang selalu senantiasa mendukung
penulis hingga proses perancangan karya ini selesai.
5. Teman – teman Band Yakuza - Bandung, Dona, Ceppy, Bale, Leo, Vera serta Iqbal
yang telah banyak bekerjasama dari awal proses perancangan hingga karya ini
selesai dibuat.
6. Teman – teman Marco Group serta Bu. Yuni Hartati yang selalu mendukung hingga
proses perancangan karya ini selesai.
7. Teman seperjuangan di Desain Produk : Enrico, Novi Irma, Nurmala Dewi, Clarin,
Nurul, Hendrik, Chenny, Handry, Er Lando, Ali Nurahmat, Rinaldi Octora, Agus,
Edwin serta teman – teman semua yang tidak bisa disebutkan satu-persatu.
Penyusunan laporan tugas akhir ini penulis mengetahui masih jauh dari
sempurna, dengan segala kekurangan yang penulis miliki. Oleh karena itu penulis
mohon maaf atas segala hati menerima kritik dan saran yang membangun.
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Semoga laporan ini dapat memberikan manfaat dan menambah wawasan serta
pengetahuan mengenai perancangan media promosi kepada penulis khususnya, dan
juga kepada para pembaca pada umumnya.
Jakarta, 19 Januari 2014
Penulis
Salahudin Ahmad
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DAFTAR ISI
Cover Dalam ..................................................................................................................... i
Halaman Pengesahan ...................................................................................................... ii
Halaman Pernyataan ........................................................................................................ iii
Abstrak .............................................................................................................................. iv
Kata Pengantar ................................................................................................................. vi
Kartu Asistensi ................................................................................................................ viii
Daftar Isi ........................................................................................................................... ix
BAB I PENDAHULUAN .................................................................................................. 1
1.1 Latar Belakang ............................................................................................... 1
1.2 Interpretasi Judul ............................................................................................ 3
1.3 Rumusan Masalah ......................................................................................... 3
1.4 State Of The Art ............................................................................................. 4
1.4.1 Referensi karya sejenis ............................................................... 4
1.4.2 Karya yang akan dibuat ............................................................... 7
1.5 Peluang dan Tantangan Studi ........................................................................ 8
BAB II METODOLOGI ..................................................................................................... 9
2.1 Tema Desain Perancangan ............................................................................ 9
2.2 Tujuan dan Manfaat Perancangan .................................................................. 9
2.2.1 Tujuan Perancangan ....................................................................... 9
2.2.2 Manfaat Perancangan ................................................................... 10
a. Manfaat perancangan bagi penulis .......................................... 10
b. Manfaat perancangan bagi band ............................................. 10
c. Manfaat perancangan bagi komunitas ..................................... 10
2.3 Kerangka Berfikir .......................................................................................... 11
2.4 Relefansi dan Konsekuensi Studi ................................................................. 11
2.5 Metode Perancangan ................................................................................... 12
2.5.1 Metode Pengumpulan Data ........................................................... 12
a. Studi Pustaka ........................................................................... 13
b. Sumber Online ......................................................................... 13
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c. Observasi Target Market ......................................................... 13
d. Studi Banding .......................................................................... 13
2.5.2 Metode Analisa Data ..................................................................... 14
a. Analisa permasalahan dengan menggunakan anaisis
S.W.O.T ....................................................................................... 14
∑ Strengh/ Kekuatan .......................................................... 14
∑ Weakness/Kelemahan ..................................................... 14
∑ Opportunity/Kesempatan ................................................. 14
∑ Threat/Ancaman .............................................................. 15
b. Analisa permasalahan dengan menggunakan anaisis 5W+1H
..................................................................................................... 15
∑ What/Apa ........................................................................ 15
∑ Why/Kenapa .................................................................... 15
∑ Where/Dimana ................................................................. 16
∑ Who/Siapa ....................................................................... 16
∑ When/Kapan .................................................................... 17
∑ How/Bagaimana ............................................................... 17
BAB III DATA PERANCANGAN ...................................................................................... 18
3.1 Tabel Data Perancangan ............................................................................. 18
3.2 Rincian Data Perancangan .......................................................................... 19
3.2.1 Sejarah Band ............................................................................... 19
3.2.2 Gaya Gothic ................................................................................. 22
a. Sejarah Gothic ......................................................................... 22
b. Karakteristik Gaya Gothic ........................................................ 24
∑ Simon Reynold ................................................................ 24
∑ Ted Polhemus ................................................................. 25
∑ Maxim Furex ................................................................... 25
3.2.3 Media Promosi ............................................................................. 26
3.2.4 Desain Grafis ............................................................................... 27
3.2.5 Prinsip Tipografi ........................................................................... 28
∑ Legability ......................................................................... 29
∑ Readebility ....................................................................... 29
∑ Visibility ............................................................................ 30
∑ Clarity ............................................................................... 30
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3.2.6 Prinsip Layout .............................................................................. 30
a. Perwajahan/Tata Letak (Layout) .............................................. 30
b. Prinsip Layout .......................................................................... 30
1. Sequence/urutan ....................................................... 31
2. Emphasist/ penekanan .............................................. 33
3. Balance/Keseimbangan ............................................. 34
4. Unity/ kesatuan .......................................................... 36
3.2.7 Warna .......................................................................................... 37
3.2.8 Ilustrasi ........................................................................................ 40
a. Ragam Gambar Ilustrasi .......................................................... 41
∑ Komik .............................................................................. 41
∑ Cover .............................................................................. 41
∑ Ilustrasi Karya Sastra ....................................................... 42
b. Corak Gambar Ilustrasi ............................................................ 43
∑ Realis .............................................................................. 43
∑ Karikatur .......................................................................... 43
∑ Kartun ............................................................................. 44
∑ Gambar Dekoratif ............................................................ 45
c. Unsur utama gambar ilustrasi .................................................. 45
∑ Gambar Manusia ............................................................ 45
∑ Gambar Tokoh Binatang ................................................. 48
∑ Gambar Tumbuhan ......................................................... 49
d. Media gambar ilustrasi ............................................................. 49
∑ Media Hitam Putih ........................................................... 49
∑ Media Pewarna ............................................................... 50
a. Cat air ......................................................................... 50
b. Pensil warna ............................................................... 51
3.2.9 Material ........................................................................................ 52
a. Kertas ...................................................................................... 52
b. Sticker ..................................................................................... 54
c. Resin ....................................................................................... 54
d. T-Shirt ..................................................................................... 55
BAB IV KONSEP PERANCANGAN ............................................................................... 56
4.1 Ide / Gagasan Perancangan ........................................................................ 56
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4.1.1 Ide Perancangan ......................................................................... 56
4.1.2 Inovasi Desain ............................................................................. 59
4.2 Sasaran Desain ............................................................................................ 59
a. Demografis ........................................................................................... 59
b. Psikografis ............................................................................................ 59
c. Geografis .............................................................................................. 59
4.3 Pendekatan Estetis Desain .......................................................................... 60
4.4 Muatan Lokal ................................................................................................ 60
4.5 Penerapan gaya gothic pada media promosi band yakuza-bandung ........... 61
4.5.1 Strategi Desain ................................................................................... 61
4.5.2 Konsep Elemen Visual ....................................................................... 61
a. Bentuk ..................................................................................... 61
b. Ilustrasi ................................................................................... 62
∑ Pencarian gaya sketsa .................................................... 62
∑ Pembuatan sketsa kasar ................................................ 63
∑ Pembuatan sketsa manual ............................................. 64
∑ Pewarnaan ....................................................................... 66
∑ Finishing .......................................................................... 69
c. Warna ..................................................................................... 70
d. Layout ..................................................................................... 72
e. Tipografi .................................................................................. 73
f. Format cover CD ..................................................................... 76
g. Produksi .................................................................................. 76
h. Proses Pasca Produksi ........................................................... 80
i. Hasil Akhir ................................................................................. 80
4.6 Pameran Karya Tugas Akhir ........................................................................ 81
a. Jadwal pelaksanaan tugas akhir ............................................. 81
b. Anggaran Biaya ...................................................................... 81
BAB V ULASAN KARYA PERANCANGAN .................................................................. 82
5.1 Hasil Perancangan ........................................................................................ 82
5.1.1 Cover Album & Booklet Lirik Lagu ................................................. 82
5.2 Media Pendukung ......................................................................................... 88
a. Poster ................................................................................... 88
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b. T-Shirt ................................................................................... 89
c. Jam Dinding ........................................................................ 90
d. Mug ...................................................................................... 91
e. Pin ......................................................................................... 92
f. Sticker ................................................................................. 93
g. Pick Gitar / Bass .................................................................... 94
h. Stick Drumm .......................................................................... 95
i. Kepala Sabuk / Belt ............................................................... 96
j. Topi ....................................................................................... 97
k. Gantungan Kunci ................................................................... 98
l. Door Tags .............................................................................. 99
m. Korek Api Gas ..................................................................... 100
n. Sweater / Hoodie ................................................................. 101
o. Rompi .................................................................................. 102
5.3 Pameran Karya Tugas Akhir ....................................................................... 103
5.3.1 Konsep Pameran Tugas Akhir ..................................................... 103
5.3.2 Waktu dan Tempat Pelaksanaan Tugas Akhir ............................ 105
5.3.3 Foto Dokumentasi Pameran Tugas Akhir .................................... 106
5.3.4 Komentar Pengujung Pameran ................................................... 109
BAB VI PENUTUP .................................................................................................. 110
6.1 Kesimpulan .................................................................................................. 110
6.2 Saran ........................................................................................................... 111
DAFTAR PUSTAKA .......................................................................................... 112
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DAFTAR TABEL
Tabel 1. Proses Perancangan Desain ........................................................................... 19
Tabel 2. Psikologi Warna ................................................................................................ 39
Tabel 3. Jadwal Proses Perancangan Desain ................................................................ 81