BISNIS INTERNASIONALKode Matakuliah : EKA 450Jumlah Kredit : 2Dosen Pengampu : Puji Harto, SE, M.Si, Ph.D, Akt

Deskripsi MatakuliahMata kuliah ini merupakan sarana untuk memperkenalkan dan menstimulasi ketertarikan mahasiswa pada bidang bisnis internasional. Tujuan dari mata kuliah ini adalah memberikan pemahaman kepada mahasiswa mengenai lingkungan politik, hukum, budaya dan ekonomika dari bisnis internasional dan bagaimana kekuatan tersebut berpengaruh dalam membentuk perdagangan, investasi, dan aktivitas bisnis. Selain itu juga akan dijelaskan mengenai strategi bisnis dan keputusan manajerial dalam lingkup perusahaan yang berkaitan dengan lingkungan internasionalMeeting Group Topic Sub Topics Chapter Case Study

1 Introduction: What is International Business?

1. What is international business?2. What are the key concepts in

international trade and investment?3. How does international business differ

from domestic business?4. Who participates in international

business?5. Why do firms internationalize?6. Why study international business?

Chapter 1 Internationalization at Harley-Davidson

2 1 Globalization of Markets and the Internationalizationof the Firm

1. Why globalization is not new2. Market globalization: An organizing

framework3. Dimensions of market globalization4. Drivers of market globalization5. Technological advances6. Societal consequences of market

globalization7. Firm-level consequences of market

globalization: Internationalization of the firm’s value chain

Chapter 2 Debating the Merits of Globalization

3 2 The Cultural Environment of International Business

1. Culture and cross-cultural risk2. Key concepts of culture3. The role of culture in international

Chapter 4 Hollywood’s Influence on Global Culture

business4. Cultural metaphors, stereotypes, and

idioms5. Interpretations of culture6. Subjective versus objective dimensions

of culture7. Language as a key dimension of culture8. Contemporary issues in culture9. Overcoming cross-cultural risk:

Managerial guidelines4 3 Ethics and International Business 1. Ethics in international business

2. Corporate social responsibility3. The role of sustainability in

international operations4. Corporate governance and Its

implications for managers5. A framework for making ethical

Decisions

Chapter 5 Corruption at Siemens

5 4 Theories of International Trade and Investment

1. Theories of international trade and investment

2. Why do nations trade?3. How can nations enhance their

competitive advantage?4. Why and how do firms

internationalize?5. How can internationalizing firms gain

and sustain competitive advantage?

Chapter 6 Hyundai: Leading the Way in the Global Auto Industry

6 5 Political and Legal Systems in National Environments

1. The nature of country risk2. Political and legal environments in

international business3. Political systems4. Legal systems5. Participants in political and legal

systems6. Types of country risk produced by

political systems7. Types of country risk produced by

Chapter 7 Political, Legal, and Ethical Dilemmas in the Global Pharmaceutical Industry

legal systems8. Managing country risk

7 6 Regional Economic Integration 1. Regional integration and economic blocs

2. Levels of regional integration3. The leading economic blocs4. Advantages of regional integration5. Success factors for regional integration6. Ethical dilemmas and drawbacks of

regional integration7. Management implications of regional

integration

Chapter 9 Russell Corporation: Choosing between Global and Regional Free Trade

MID EXAM8 7 Strategy and Organization in the

International Firm1. Strategy in international business2. Building the global firm3. The integration-responsiveness

framework4. Strategies based on the integration-

responsiveness framework5. Organizational structure6. Organizational structures for

international operations

Chapter 12 Carlos Ghosn: Leading for Global Success at Renault-Nissan

9 8 Global Market Opportunity Assessment

1. Assessing global market opportunities2. Analyzing organizational readiness to

internationalize3. Assessing the suitability of products

and services for foreign markets4. Screening countries to identify target

markets5. Assessing industry market potential6. Choosing foreign business partners7. Estimating company sales potential

Chapter 13 Advanced Biomedical Devices: Assessing Readiness to Export

10 9 Exporting and Countertrade 1. An overview of foreign market entry strategies

2. Internationalization of the firm3. Exporting as a foreign market entry

strategy

Chapter 14 Barrett Farm Foods: A Small Firm’s International Launch

4. Managing export-import transactions5. Payment methods in exporting and

importing6. Export-import financing7. Identifying and working with foreign

intermediaries8. Countertrade: A popular approach for

emerging markets and developing economies

11 10 Licensing, Franchising,and Other Contractual Strategies

1. Contractual entry strategies2. Licensing as an entry strategy3. Advantages and disadvantages of

licensing4. Franchising as an entry strategy5. Advantages and disadvantages of

franchising6. Other contractual entry strategies7. Guidelines for protecting intellectual

property

Chapter 16 Subway and the Challenges of Franchising in China

12 11 Global Sourcing 1. Outsourcing, global sourcing, and offshoring

2. Benefits of global sourcing3. Risks of global sourcing4. Strategies for minimizing the risks of

global sourcing5. Implementing global sourcing through

supply-chain management6. Global sourcing and corporate social

responsibility

Chapter 17 Wolverine World Wide

13 12 Marketing in the Global Firm 1. Global marketing strategy2. Standardization and adaptation of

international marketing3. Global branding and product

development4. International pricing5. International marketing communication6. International distribution

Chapter 18 H&M: International Marketing Success Story

14 13 Human Resource Management in the Global Firm

1. The strategic role of human resources in international business

2. International staffing policy3. Preparation and training of

international employees4. International performance appraisal5. Compensation of employees6. International labor relations7. Diversity in the international workforce

Chapter 19 Evolving Human Resource Challenges at Sony

FINAL EXAM

Buku:INTERNATIONAL BUSINESS: THE NEW REALITIES (2012)Pengarang: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger. — 2nd ed, Penerbit Prentice Hall

Petunjuk:1. Kelompok yang maju melakukan presentasi materi bab sesuai urutan silabus.2. Soal kasus yang ada di bagian akhir masing-masing bab akan dibahas oleh kelompok yang ditunjuk secara random.3. Dosen akan menunjuk kelompok lain untuk memberikan tanggapan atas kasus yang dibahas.4. Peserta kelas selain kelompok yang maju presentasi materi wajib membuat dan mengumpulkan ringkasan materi yang ditulis tangan dalam kertas

folio bergaris minimum 4 halaman.5. Kelompok yang maju wajib mengumpulkan makalah bab yang dibahas kepada dosen pengampu.6. Pada akhir semester, setiap mahasiswa wajib membuat dan mengumpulkan paper tentang aspek bisnis internasional, minimal 5 halaman kuarto

diketik dan dijilid.

Penilaian:1. Kehadiran 10%2. Tugas Harian dan kuis 15%3. Partisipasi &Kinerja Kelompok 25%4. Ujian Tengah Semester 25%5. Ujian Akhir Semester 25%

Recent Grad in IB: Salah satu keunggulan buku text acuan mata kuliah ini adalah ilustrasi tentang kesempatan berkarir pada bisnis internasional. Silahkan anda pelajari lebih lanjut mengenai profil para lulusan sarjana dari beragam latar belakang dan Negara. Cermati bagaimana mereka meniti karir pada perusahaan multinasional atau bahkan perusahaan skala kecil.

Chapter Nama Profil Hal ketChapter 1 Ashley Lumb 20

Chapter 3 Cynthia Asoka 77

Chapter 4 Zhibo (Lawrence) Yu 96

Chapter 10 Andrew and Jamie Waskey 272

Chapter 11 Maria Keeley 297

Chapter 13 Javier Estrada 352

Chapter 15 Jennifer Knippen 403

Chapter 18 John Dykhouse: Trade Development Manager 485

Chapter 20 Chip Besse 547

Aturan Presentasi Kelompok:1. Setiap kelompok yang maju harus mempersiapkan diri terlebih dahulu. Persiapan yang dilakukan antara lain pemahaman dan penguasaan materi

yang dibahas.2. Powerpoint yang dibuat maksimal berisikan 9 baris kalimat dalam satu slide. Hanya point-point penting (kata-kata kunci) saja yang dicantumkan

didalam slide, jangan mencantumkan kalimat yang panjang.3. Waktu presentasi dibatasi maksimal 40 menit. Disarankan slide yang dibuat tidak terlalu banyak (maksimum 25 slide).4. Para anggota kelompok yang melakukan presentasi ketika memberikan penjelasan dilarang hanya membaca dari slide. Jika membaca saja, maka

tidak perlu dilakukan presentasi, cukup memfotokopi slide presentasi dan membagikan kepada peserta kuliah.5. Posisi pihak presenter selama presentasi diarahkan untuk menghadap kearah audiens, jangan membelakangi audiens.6. Selama sesi tanya jawab kelompok yang maju dilarang membuka alat elektronik seperti laptop, tablet, Hp untuk membuka internet. Jawaban

pertanyaan didiskusikan oleh anggota kelompok tanpa alat bantu internet.7. Kelompok yang lain harus menyimak presentasi dan memberikan penilaian tertulis terhadap kinerja presentasi (form akan dibagikan).8. Setiap pertanyaan dari peserta kelas harus tercatat dan terdokumentasikan dengan baik oleh kelompok yang maju.