7/30/2019 analisa kekuatan copywrite pada iklan

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agacdsds`n`uatag bopywrdtn hacae d`cag

t u f a s u t s p n r d ` c a g a g < / / e u k a e e a h y u s u i k a l d l d / / 1 1 1 < 1 9 6 : < 8

7/30/2019 analisa kekuatan copywrite pada iklan

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Xnrdea `asdk `npaha tukag yagf eaka `rnatdi, lnr`at rakeat Gya cak yagf enelnrd`ag

saya `n`uatag, `rnatdidtas hag `ntalakag ugtu` engyncnsad`ag tufas agacdsds bopywrdtn

dgd. yagf `nhua tnrdea `asdk `npaha oragf tua saya, yagf enelnrd`ag `npnrbayaag hag

karapag ugtu` engmahd prdlahd yagf cnldk lad`, yagf `ntdfa, tnrdea`asdk `npaha Lu wdwdthag tneag tneag H@Y snpnrmuagfag, `acdag ahacak lafdag hard prosns pnelncamarag

saya ugtu` engmahd yagf cnldk lad`,

Xumuag ea`acak dgd hdtucds afar eakasdswa paha `kususgya hag easyara`at paha

ueuegya engfnrtd pnrag, snrta `n`uatag bopywrrdtdgf paha d`cag yagf bu`up hasyat,

snkdgffa ldsa enepngfarukd poca pd`dr hag katd guragd eagusda.

@AXA ZNGFAGXA\

snhd`dt tngtagf apa dtu ?

D`cag ahacak (1.)lnrdta pnsagag ugtu` enghorogf,

enelumu` bacog `ogsueng afar tnrtard` paha laragf

hag masa yf hdtawar`ag. (

7/30/2019 analisa kekuatan copywrite pada iklan

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Caragfag laru Rdgfapura saat

tnrcdlat hacae prostdtusd aga` `ntd`a

hdcuar gnfnrd, Enelayar sn`s

hngfag snsnoragf hd lawak 1;

takug hag Agha a`ag hdtugtut saat

sntncak `nelacd `n Rdgfapura

wkng you scnpt wdtk knr // wkng you fnt out oi madc

saat aeu tdhur hngfaggya //saat `aeu `ncuar hard pngmara

^GDINE, ^gdtnh Gatdogs Hnvncopengt Iough Ior Voeng, ahacak `oedtn

pnrcdghugfag pnrnepuag hag aga` yagf lnrasac hard sdgfapura, lnrhdrd

snma` Maguary 144;.

Edsd enrn`a ugtu` enghu`ugf wagdta hag aga` hd gnfara lnr`nelagf

ugtu` (1.) profrae pnelnrhayaag n`ogoed pnrnepuag, enghu`ugf

pnrnepuag hacae kac ldsgds hag wdrausaka, (

7/30/2019 analisa kekuatan copywrite pada iklan

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saat pnrtaea `acd `dta encdkat d`cag tnrsnlut, `dta a`ag tnrio`us paha

iotofraidgya. @dta a`ag engfaeatd iotofraid d`cag tnrsnlut bu`up caea,

kdgffa enepnrkatd`ag hntd hntdcgya, saepad eneluat `dta lnrid`dr hag

ldgfugf `ngapa hngfag d`cag dgd ? sntncak dtu paghagfag `dta turug

engumu knahcdgn oragfn yagf eneagf sngfama hdluat enghoedgasd

D`cag, yagf lnrtucds`ag saat `aeu tdhur hngfaggya hag snlncak

`agag lnrtucds`ag saat `aeu `ncuar hard pngmara

@dta pastd cagfsugf enelaghdgf`ag knahcdgn tnrsnlut hngfag

lab`frough iotofraid hdeaga `ata saat `aeu tdhur hngfaggya

hdfaelar`ag hngfag aga` fahds euha, hag `atasaat `aeu `ncuar hard

pngmara hdfaelar`ag hngfag lab`frough wagdta tua rngta hag

`nrdput. Lnfdtu engyahardgya `dta a`ag tnrtnfug hag lnr`ata wow,

a`ag hdpngmara sncaea dtu`ak ? @dta pastd cagfsugf sahar lakwa dgd

d`cag DCE tngtagf pnrcdghugfag pnrnepuag, hd lawak dcag tnrsnlut aha

cofo ^GDINE hag shd`dt engfngad apa dtu ^GDINE

D`cag tnrsnlut tnreasu` d`cag bnrhas, hngfag snhd`dt bopywrdtn hag iotofraid tapd sacdgf enghu`ugf hag

tnr`adt, lakasa yagf hdfuga`ag mufa sdepcn hag engfnga, gaeug aha `n`uragfag paha d`cag dgd, d`cag

dgd `uragf bobo` ldca hdtaepdc`ag ugtu` gnfara Dghognsda, `arnga eayordtas pnghuhu`gya easdk

lnrpnghdhd`ag rnghak snrta cneakgya ku`ue yagf lnrca`u tnrkahap pncnbnkag wagdta. Zastd pnrcu

pnghn`atag yagf lnrlnha saat eneluat DCE tngtagf pncnbnkag pnrnepuag hd Dghognsda, eugf`dg eohnc

d`cag kdelauag kdelauag hag tdha` eneluat para pnelabagya lnrpd`dr hag enea`gad d`cag tnrsnlut

@n`uatag Bopywrdtdgf paha d`cag tnrsnlut sagfat `uat tnrasa, hapat hdlayagf`ag ldca bopywrdtdgf d`cagtnrsnlut hdkdcagf`ag, pastd kagya a`ag engmahd ioto tagpa ea`ga

Znghn`atag @oeugd`asd paha DCE tnrsnlut ahacak pnghn`atag agbaeag,

`nsag pnrtaea pnelaba saat encdkat d`cag tnrsnlut ahacak sncaea dtu`ak ?

atau wow, pastd caea sn`acd. Engmahd`ag nin` mnra atau tnragbae saat

dgfdg enca`u`ag pnrbolaag tnrsnlut, snkdgffa pnelaba engfurugf`ag gdatugtu` enca`u`ag `nmakatag tnrsnlut

ZNGHN@Atag @OE^GD@ARD

AGACDRA YDR^AC

7/30/2019 analisa kekuatan copywrite pada iklan

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Xarfnt Auhdagbn d`cag dgd ahacak `aue prda, eayordtas lapa` lapa`, supdr, pn`nrma

`ogtru`sd, luruk palrd`, satpae. Atau rata rata enrn`a yagf enedcd`d pngfkasdcag

rnghak, ea`a aha pngn`agag paha bopywrdtn yadtu karfa lnrsakalat hdeaga

Xarfnt easdk enepnrtdelagf`ag easacak karfa ugtu` pnelncdag pohu`, hag `opd

ya! tdha` locnk `acak ocnk para `oepntdtorgya (hacae karfa)

XA\FNX A^HDNGBN

Ta ! ahacak sacak satu enr` `opd susu dgstag,

`opd dgd suhak tnreasu` fuca hag susu iucc brnae

(2 dg ogn). Lagya` hdtneu`ag hd lurmo atau wartnf,

edgdegya dgio hard pdka` `opd ya! snghdrd snhd`dt

eneluat `nsucdtag hacae enca`u`ag agacdsa d`cag.

Aha yagf engard` hacae pneasarag prohu` dgd, saya

tdha` engneu`ag `opd Ta! hd Dghoeart, Aciaeart atau

Bdrbncn @

ugtu` bopywrdtnrgya snghdrd

`opd gd`eat, karfa lnrsakalat

sagfat engard`, `arnga engmahd sama` yagf lnrdraea

7/30/2019 analisa kekuatan copywrite pada iklan

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pnrtaea `acd encdkat D`cag tnrsnlut saya afa` ldgfugf hag enrasa

tdha` gyaelugf, lagya` pnrtagyaag yagf enelagmdrd ota` saya,apacafd easacak sdg`rogdsasd agtara bopywrdtdgf hag iotofraidgya,

snpnrtd hngfag knahcdgn = opd gd`eat karfa lnrsakalathngfag ioto

mupn, ngapa `opd pa`n ioto mupn ? cnldk gd`eat `opd ya! atau

mupngya? apa mupn edgue `opd ya! ? apa`ak opd ya! sneurak

mupn ?hcsl. snea`dg ruedt hag tdha` hdengfnrtd.

Mupn snlafad d`og wagdta yagf sn`sd hag kot, pastd engmahd haya tard`

tnrsnghdrd pafd Xarfnt Auhdngbn, enrn`a yagf eayordtas pn`nrma `asar

hag snralutag hapat lnrasuesd md`a enedgue `opd ya! innc-gya Mupn

mahd lnrasa hd `opd susugya, atau ngd`eatag saat engynhuk `opd ya!sngd`eat Mupn, lafd enrn`a vdsuacdsasd dgd ldsa sama tnrmahd `arnga aha

iotogya hd d`cag eaupug XYBgya,

@arnga saya tnrtard` engbard dgio cnldk hacae tngtagf `opd ya! saya encdkat snpgdtas tngtagf XYB prohu`

tnrsnlut, yagf dgtdgya tdha` mauk lnha hngfag d`cag postnrgya, paha XYB vdsuacdsasdgya cnldk `nras hag

vucfar. Md`a paha prohu` susu aga`, vdsuacdsasdgya ahacak sapd yagf fneu` yagf snfar hdpahagf rueput,

gaeug paha `opd susu ya! vdsuacdsasdgya lngar lngar susu, hag catar pngfaeldcaggya hd pagtad hngfng

lagya` prda prda eabko hdlnca`agfgya. Ragfat tnrasa sn`acd lakwa `opd ya! enca`u`ag proeosd

engfuga`ag pnghn`tag neosd hag sn`suac. Znghn`atag tnrsnlut hdgdcad `uragf snkat hag bnrhas, `arnga

ldsa enrusa` eorac hag poca pd`dr auhdngbn, ens`dpug saya rasa pnghn`atag dgd ahacak pnghn`atag yagf

pacdgf nin`tdi ugtu` snfengt tnrsnlut.

Znghn`atag `oeugd`asd paha d`cag tnrsnlut tnreasu` pnghn`atag sn`suac, hdeaga . D`cag hdluat

snhned`dag rupa afar Xarfnt Auhdngbn enrasa tnrtard` hag gyaeag engffuga`ag prohu` dgd,

ens`dpug para ear`ntnr karus engfuga`ag Mupn hacae stratnfd ear`ntdgfgya. Rnlncue knah-

cdgn `opd gd`eat karfa lnrsakalat `opd ya! engfuga`ag knahcdgn gd`eat susugya, eagtap

`opdgya hngfag pnghn`atag prohu` `oeugd`asd hag d`og sncnlrdtds yagf saea mufa.

ZNGHN@Atag @OE^GD@ARD

AGACDRA YDR^AC

7/30/2019 analisa kekuatan copywrite pada iklan

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A Edch ahacak aga` pnrusakaag edcd` saeponrga,

sacak satu enr` tnr`ngac hacae dghustrd ro`o`

hd Dghognsda, snpnrtd ldasa, A edch sncacu enelnrd-

`ag fnlra`ag laru paha hnsdfg, bopywrdtn

iotofraid hag posdtdogdgf paha sntdap d`caggya,

Fo Aknah ahacak tnea hard nhdsd A edch saat dgd

A EDCH // Fo AKNAH

A edch snghdrd cnldk io`us tnrkahap snfengt

aga` euha, Xarfnt auhdngbngya ahacak enrn`a

yagf `rnatdi, agnk, gyntrd`, pngfng lnlas.

Zo`o`gya prdlahd prdlahd yagf pugya mdwa

euha, lnrapapug dtu ueur enrn`a.

XA\FNX A^HDNGBN

7/30/2019 analisa kekuatan copywrite pada iklan

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Artd Fo Aknah snghdrd ahacak eamu`nhnpag, hacae d`cag dgd pnea`gaag

Fo Aknah ldsa mufa lnrartd ca`u`ag dgd

yagf pnrcu hdpakaed. Yardasd d`cag paha

nhdsd dgd pug lnreabae eabae, eucad hard

pd`dr pnghn` Fo Aknah so` a`ral Fo

Aknah matuk bdgta Fo Aknah pcdgpcag

Fo aknah. Bopywrdtn paha sntdap d`cag

pastd tncak tnr`ogsnp hag hdpd`dr`ag hngfag

eatagf ocnk A edch snkdgffa tncak engmahd

eadgsnt tnrsnghdrd paha lnga` `ogsueng.

Fafasag utaea paha tdap varasd knahcdgn

mufa easdk hacae satu `ordhor yagf hdsntdgf

sna`ag engmahd snluak faya kdhup aga`

euha, hngfag hdpahu Iotofraid snhnrkaga

gaeug easdk aha rncniagsd hngfag knahcdgn,

hag hdtaelak kuruiAyagf `kas paha A

edch yagf engmahd `n`uatag hard d`cag

tnrsnlut

D`cag tnrsnlut tnreasu` d`cag bnrhas, `rnatdi hag eneotdvasd, pngfaeldcag faelar hag pngucdsag

bopywrdtn yagf tdha` ueu engmahd`ag faya kdhup yagf lnrlnha Fo Aknah dg ey way atau eamu

hngfag bara saya snghdrd. Xapd sayagfgya d`cag dgd tnrcacu eneuma gdcad fngfsd hag prnstds yagf

tdgffd engmahd`ag fngnrasd euha `dta kdhup hngfag pnguk fcaeordtas, pnsta hag kura kura sagfat

lnrtngtagfag hngfag statnengt lnrsa`dt sa`dt hakucu, lnrsngagf sngagf `neuhdag. Xapd engurutsaya wamar sama `arnga d`cag ro`o`, apa cafd yagf ldsa hdlagffa`ag hard proohu` enrn`a bola ? md`a

lu`ag nin` `nrng atau eabkogya

Zaha d`cag Fo Aknah, pnghn`atag `oeugd`asd yagf hdca`u`ag tnreasu` pnghn`atag faya

kdhup (cdinstycn), pnghn`atag dgd bu`up ueue hag nin`tdi hdfuga`ag ugtu` engmardgf

tarfnt ear`nt aga` euha yagf cnldk hdgaeds hag caldc. Znghn`atag paha nhdsd dgd tnrasa

sagfat lnrlnha hngfag pnghn`atag nhdsd tagya `ngapa ? nhdsd tagya `ngapa cnldk

engfarak `n pnghn`atag `rdtds snrta easu` encacud suhut paghagf yagf lnrlnha

ZNGHN@Atag @OE^GD@ARD

AGACDRA YDR^AC

A Edch snghdrd enelagfug faya kdhup hacaesntdap d`caggya, dgd eneluat `ogsueng A

Edch engmahd cnldk lnrfaya, prnstdsdus,

fcaeor, icaeloyag hag lnrfngfsd apacafd

nhdsd fo Aknah, `aco gfa gfnro`o` A edch

lnrartd fa` pngfng eamu (fo Aknah) poca

pd`dr sneabae dgdcak yagf hdlagfug A edch

ugtu` engynragf Xarfnt Auhdngbn yagf rata

rata aga` euha. Nhdsd Fo Aknahsagfat

engmugmugf tdgffd gdcad stycn, pasdog

hag knhodse sagfat lnrlnha paha d`cagsnlncuegya hngfag nhdsd tagya `ngapa ?,

A edch cnldk engfuga`ag pnghn`atag `rdtds,

mdwa euha, hdgaeds hag dgtropn`sd

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@NRDEZ^CAG

HAIXA\ Z^RXA@A

Dceu Bopywrdtn sagfat `uat hag engmahd pngngtu

hacae snluak d`cag, pneluatag bopywrdtn mufa tdha`

hapat hdca`u`ag hngfag dgstag, pastd aha prosns, hag

cagf`ak cagf`ak yagf tnrorfagdsdr afar enghapat`ag

kasdc bopy yagf lrdccdagt

nemadz.worhprnss.boe/