pubcon las vegas 2016 - penguin 4.0

Penguin 4.0:What We Know To DatePresented by Paul Macnamarapaulmacnamara.com | @therealpmac

What is an ass fact?

Google is a search engine.

Bing is a search engine.

Penguin updated on September 23rd.

...actually, that was the day Penguin died.

Penguin is now a core part of the algorithm.

It runs in “real time”.

Penguin is keyword and/or page specific.

Google said the following:

“Penguin now devalues spam by adjustingranking based on spam signals, rather than affecting

ranking of the whole site.”

BUT THEN THEY SAID...

“No, it means it affects finer granularity than sites.It does not mean it only affects pages.”

Google now devalues link spamrather than demoting sites.

But many questions remain.

You no longer need touse the disavow tool.

Google now ignoresspammy links.

You need links for any typeof meaningful recovery.

So now what do you do?

Audit your disavow file.

Disavow at your own risk.

Triple check.

#$@&%!* you and you your disavow.

Don’t let the door hit your ass on the way out.

I will refuse all offersof drinks at the bar.

Come and say hello!

Need Assistance?paul@paulmacnamara.com