industry makanan durian
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Title:Scenario of Fruit Industry inMalaysia (Durian)
Group 4
Name No.MatrixYONG JIA WEI A124059
PHUA SHIR HONG A123687
LOW PEI SHI A124024
NUR QISTINA BT ZULKEFLI
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INTRODUCTION
Fruits are one of the main exports of Malaysia
Malaysia produces a wide variety of tropical fruits
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Malaysian tropical fruits are mainly exported tomarkets in Singapore, Hong Kong, Japan andcountries in the Middle East
Malaysia is the second larger exporter of fresh andfrozen durian
Malaysia plans to move from net importer to net
exporter by 2020Export Value (RM Million) / Year
2006 2007 2008
Fresh Fruits 459.073 459.608 487.194
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Import Value (RM Million) / Year
Fresh Fruits
2006 2007 2008
751.159 883.318 1104.348
Production (metric ton) / Year
2006 2007 2008
Fruits 1,429,154 1,434,812 1,598,085
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5/2/12Durian Fruits
production of durian by Malaysia = 400,000tonnes
mainly produced in Perak and Johor states
harvesting time is between June-Septemberannually
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Malaysia produces about 330,000 tons (300,000metric tons) of durians a year, mainly for domesticconsumption
1. 85% domestically consumed fresh
2. 10% export (fresh and frozen durians)
3. 5% in the processed forms
There are 3 types of exports: fresh, frozen andpaste types
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Malaysia start exporting frozen durians to mainlandChina from July
Two types of durians, comprising fruits with seedsand seedless, involving 'durian kampung' anddurian clones from Pahang, Johor and Perak will beexport in frozen form and sent to China during thepeak harvesting months between July and
SeptemberI sukamakandurian
Ok..Iexport
to
negarau start
thisyear..
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THE PROCESSINGOF DURIAN FRUITS
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Reason for developing durianproducts
Develop value-added products.
Increase variety of durian products.
Extend shelf life of durian.
Extend the marketing period.
Solve odour problem.
Reduce shipment cost.
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5/2/12Value added durian products
1. Frozen durian
2. Durian chips
3. Durian powder
4. Durian paste (Lempok / dodol)
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5/2/121. Frozen Durian
Through blast freezing (-20oC)
Shelf life: 6 12 months
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5/2/122. Durian Chips
Through frying
Shelf life: 8 -10 months
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5/2/123. Durian Powder
Through spray drying
technique
Has natural durian aroma
& taste
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Durian
pudding
Durian
candies
Durian
puff
Duriancake
Durian ice
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5/2/124. Durian Paste (Lempok / Dodol)
Through mixing and
cooking with sugar
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5/2/12Potential of durian~
High in nutrient- supplement food for
underweight children.
- good muscle builder- good antioxidant
Used as traditional medicine (leaves and roots)
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5/2/12Potential of durian~
Product variation from durian
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5/2/12Challenges and Obstruction
Potential Post-Harvest Problems
- Fungus
Inconsistency of Supply
- Seasons
- Small, scattered farmer
Product Presentation and Development
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Market Access
- Tariff and non-tariff
Food Safety and Quality Standards
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Competition of the neighbouring country
THAILAND
INDONESIA
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Suggestions and
Recommendations
1) Improve productivity
improve the supply and range of quality durian seeds
improve the supply and quality of inputs such as seed,fertilizer, agricultural chemicals and other appropriatematerials
the use of new technology
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2) Improve quality
Through grading, packaging and labeling, it canimprove the product presentation thus increaseconsumers level of confidence.
Good Agricultural Practice (GAP) implementation.
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3) Market research
watch the current trends and changes happeningon a global scale
conducting a market studies, then test them outin the local market, adapting to meet thedemands.
good relationship with the customers such as to awholesale operation to learn about the demand
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4) Promotion
introduce Malaysians durian to the worldwide
attract the foreign investor, thus having a
business network to market the durian. can educate consumers of how to manage, store
and eat durian
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5) New products
improving the research and developmentprogram, we can vary the durian products for thedomestic and global market.
develop value-added products, extend the shelflife of durian, extend the marketing period, solvethe odor problem, and reduce the shipment cost.
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Value added products consist of:
Pre-processed durian
Frozen durian
Durian chips
Durian powder
Durian pasteDurian cake and other usefulmaterials
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6) Market access
7) Supply chain management
8) Develop quality standard
9) Joint ventures
10) Convenience products
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New Potential ProductDevelopmentDurian known as king of the fruit was high
popularity among Malaysian.
Odor of durian was factor that contribute to thepopularity which some people regard as fragrant
but some people told it is offensive.
However, there are some new products from durianthat can undergo development process like Spraydried Durians powder, Durians rind pectin and
Durian paste.
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Why it needs to develop?
Durians powder is in dried form, its shelf life more
prolonged compared to fresh durian.By using special technique like selective diffusion,
the flavor and smell of durians powder could beretained. (Chin Sung Tong, 2006)
Durians powder can be kept in cool or drycondition without contamination by microorganism.
It is also easily dissolve in liquid form like in wateror solid form like flour.
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Durians rind can minimize the contamination ofagro-waste in environment. Thus, create an
environmental friendly.Heavy metal are very dangerous for our organ and
tissues where it tend to cause dysfunction inkidneys and reproductive system.
( Manahan, 1994)( Wong, W. W et al, 2008)
Hence, modification of durians rind could producean amounts of pectin that able to enhance theadsorption capacity of heavy metals.
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Durians rind pectin can be used in industrial sectorwhere produce product containing toxic heavymetal. Quality product will leads to increasing ofindustrial profit.
Durian paste is another product that can givesignificant effect to economy. it have uniqueflavour with less odour of durian.
Its content 70% durian puree; 30% sugar.
It can increase market restriction like otherproducts because of its unique taste of durian.
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Each new product develop have their own benefitand weakness but if it go through the challengeperfectly it can get up to high level of marketrestriction.
Durians products contain high level of protein andcarbohydrate content that fundamental in ourgastrointestinal digestion and absorption.
It is very crucial to produce from this exotic fruitbecause it can bring identity of Malaysia to all overthe world.
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New Research and Development in
related field
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Malaysia: Frozen Durian Fruits usingCryogenic technique
Health properties and Nutritional value in
Durian: Experiments in vivo and in vitro
Technical-Short Communication ModificationofDurian Rind Pectin for ImprovedBiosorbent Ability
Malaysia: Tissue culture helps to generatebanana saplings
Malaysia: Mutation breeding ofBanana
Malaysia: Radiosensitivity and in vitro studiesofCitrus suhuiensis.
M l i F D i F it
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Malaysia: Frozen Durian Fruitsusing Cryogenic technique
Cryogenics originates from Greek -creation orproduction of freezing
Use of liquefied gases such as helium, nitrogen(-196 C) and/or carbon dioxide(-79 C)
special refrigeration units-transportation
nutritional value, texture, increase their shelf life
i D i
http://www.wisegeek.com/what-is-helium.htmhttp://www.wisegeek.com/what-is-helium.htm -
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in DurianPrinciple Nutrient Value Percentage of RDAEnergy 147 Kcal 7%
Carbohydrates 27.09 g 21%
Protein 1.47 g 2.5%
Total Fat 5.33 g 20%
Cholesterol 0 mg 0%
Dietary Fiber 3.8 g 10%
Vitamins
Folates 36 mcg 9%
Niacin 1.074 mg 7%
Pantothenic acid 0.230 mg 4.5%
Pyridoxine 0.316 mg 24%
Riboflavin 0.200 mg 15%
Thiamin 0.374 mg 31%
Vitamin A 44 IU 1.5
Vitamin C 19.7 mg 33%
Electrolytes
Sodium 2 mg 0%
Potassium 436 mg 9.5%
Minerals
Calcium 6 mg 0.6%
Copper 0.207 mg 23%
Iron 0.43 mg 5%
Magnesium 30 mg 7.5%
Manganese 0.325 mg 14%
Phosphorus 39 mg 6%
Zinc 0.28 mg 2.5%
Phyto-nutrients
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5/2/12Overcome and prevent
Depression and Insomnia- Tryptophan convert toserotonin
Anaemia- Iron, vitamin C, Vitamin B-complex
Blood pressure- potassium
Brain power- study on 200 students at aTwickenham (Middlesex) school shows potassium-
packed fruit assist in learning- alert.
Constipation- dietary fiber
Heartburn- a natural antacid effect- for soothingrelief
Morning sickness- keep blood sugar levels up and
avoid morning sickness.
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4 X protein2 X CHO3 X Phosphorus5 X Vit A & iron
2 X other vit &mineralsrich inpotassium
A Durian a day keeps the doctor away
WIN !!
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