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  • WISATA Berita

    5th Edition January - March 2016

    Cover Story:

    Wakatobi at Your Fingertips

    Flores First Cycle of HoCo Ends on a High Note

    Tanjung Puting Moves Forward with Destination Branding Efforts

    Toraja Developing Community-based Tourism in Sesean Suloara’

    Wakatobi Creating a Legal Compass for Wakatobi’s Tourism Development04 06 14 16

    Diver in Wakatobi’s Underwater, Wakatobi

  • E Twice every year since 2014, a group of four to five students from Switzerland’s St. Gallen University would come down to the Makassar Tourism Polytechnic (Poltekpar

    Makassar) in a volunteering initiative established by P.I.E.C.E.S., an organization established by students of the Swiss university, aimed at offering their Poltekpar counterpart a unique English learning experience and creating a platform for cultural exchange.

    Throughout the program, students were able to discuss a range of tourism-related topics with their peers from Switzerland, from the different types of tourists, systems and departments in the hotel industry, destination issues, as well as economic issues, which the volunteers were able to provide useful insights on thanks to their extensive management and business knowledge. Tamara, Pablo, Rodrigo, Matthew, and Louis as volunteers also helped the student organization develop the Poltekpar Makassar English Club.

    On their last day, volunteers delivered a presentation on Poltekpar Makassar’s SWOT analysis with regards to the institution’s facilities, lecturers, and students, followed by recommendations on issues they have managed to identify during their time in Makassar. The volunteers expressed their appreciation for the program, from which they were able to gain new experiences and perspectives to take home. Poltekpar Makassar’s management team and representatives of WISATA also in return expressed their high appreciation of the volunteers’ contribution and hard work throughout the program. It is expected to become a sustainable program where Poltekpar Makassar has been started in partly financing the activity.

    I Dua kali setahun sejak tahun 2014, sebanyak empat hingga lima mahasiswa dari Universitas St. Gallen, Swiss hadir di Politeknik Pariwisata Makassar (Poltekpar

    Makassar) dalam rangka membantu para pelajar Poltekpar mengasah kemampuan berbahasa Inggris mereka melalui program P.I.E.C.E.S., sebuah organisasi berbasis sukarela yang didirikan oleh para mahasiswa St. Gallen.

    Kehadiran para sukarelawan muda ini membuat proses pembelajaran Bahasa Inggris menjadi pengalaman yang menyenangkan bagi para mahasiswa Poltekpar sekaligus membuka sebuah kesempatan untuk saling bertukar kebudayaan. Selain mendiskusikan isu-isu pariwisata seperti tipe-tipe wisatawan, sistem dan departemen yang ada di bidang perhotelan, serta berbagai isu destinasi, isu ekonomi juga menjadi topik hangat, mengingat para sukarelawan juga memiliki pengetahuan mengenai manajemen dan bisnis. Tamara, Pablo, Rodrigo, Matthew, dan Louis sebagai sukarelawan juga membantu senat mahasiswa dalam mengembangkan kelompok Bahasa Inggris Poltekpar Makassar.

    Di akhir program tersebut, sebuah analisis SWOT Poltekpar terkait fasilitas kampus, dosen, dan mahasiswa disampaikan oleh para sukarelawan melalui sebuah presentasi yang diikuti oleh penyampaian berbagai rekomendasi atas isu-isu yang ditemukan. Para sukarelawan juga menyampaikan rasa terima kasih atas pengalaman dan pandangan baru yang dapat mereka pelajari selama berpartisipasi dalam program. Pihak pengelola Poltekpar Makassar bersama perwakilan dari WISATA pun turut hadir dan menyampaikan apresiasi besar atas kontribusi dan kerja keras para sukarelawan. Program ini diharapkan dapat menjadi sebuah program kemitraan berkelanjutan di mana Poltekpar Makassar telah mulai mengambil bagian pembiayaan sebagian kegiatan.

    WISATA Program

    By Mawar Lestari Andu - Project Officer Education and Market Linkage

    P.I.E.C.E.S. volunteers with the Minister of Tourism of Indonesia Makassar

    Swiss Student Volunteers Make Their Mark in Makassar

    2

    E Flores, Toraja, and Wakatobi Destinations are aware of the importance of international marketing in increasing international visitors. As such, earlier in March, representatives of DMO and FTKP in these

    destinations headed to Germany to participate in ITB Berlin 2016, one of the largest tourism trade fairs, attended by business players from all over the world.

    Held for the 50th time in Messe Berlin from March 9 to 13, the event saw Indonesia take home the Best Exhibitor award in the Asia Australia Oceania category.

    According to Yohan Tangke Salu, member of Toraja DMO Marketing Commission, ITB Berlin was selected as destinations promotion tactic because its international reputation as well as exit survey results in 2015 that showed European travelers contributing to the highest number of visits in Flores, Toraja, and Wakatobi -- something that makes their participation in the fair all the more relevant.

    “We need to continue to update [potential visitors] with information on the latest attractions and events schedule so as to keep the market well informed and increase their interest in visiting these destinations,” Flores DMO Marketing manager Girda Safitri says.

    Aside from exhibiting at ITB Berlin, a business luncheon was also held in Amsterdam on March 16, where representatives were able to introduce Flores, Toraja, and Wakatobi to tour operators in the Netherlands.

    “By participating in this event, we hope to share updated information and maintain a good relationship with tourism businesses in order to strengthen the global market network, including Europe,” says La Ode Amaluddin of FTKP Wakatobi.

    I Destinasi Flores, Toraja, dan Wakatobi menyadari pentingnya pemasaran internasional dalam meningkatkan kunjungan wisatawan mancanegara.

    Oleh karena itu, diwakili oleh DMO dan FTKP, organisasi tata kelola destinasi pariwisata setempat, ketiga destinasi tersebut berpartisipasi dalam acara ITB Berlin 2016, salah satu pameran pariwisata terbesar yang menjadi ajang berkumpulnya para pelaku bisnis dari berbagai penjuru dunia.

    Pameran ITB Berlin yang ke-50 diselenggarakan di Messe Berlin, Jerman, pada tanggal 9 sampai 13 Maret, dan pada kesempatan tersebut Paviliun Indonesia berhasil memenangkan penghargaan sebagai Peserta Pameran Terbaik untuk kategori Asia Australia Oceania.

    Menurut Yohan Tangke Salu dari Komisi Pemasaran Toraja DMO, ITB Berlin terpilih sebagai taktik promosi destinasi karena reputasinya yang mendunia. Selain itu, Eropa merupakan pasar utama destinasi Toraja. Hal ini ditunjang

    ITB Berlin 2016, a Gateway to Promoting Indonesia’s Emerging Destinations By Weny Kohongia - Program Officer Media & Events

    Succsess Story

    oleh hasil exit survey pada tahun 2015 yang menunjukkan bahwa wisatawan Eropa merupakan pengunjung terbesar destinasi Flores, Toraja, dan Wakatobi.

    “Kami perlu terus menyampaikan informasi terbaru, seperti atraksi menarik dan jadwal kegiatan, sehingga pasar tahu dan semakin tertarik untuk berkunjung ke destinasi,” ujar Girda Safitri, manajer pemasaran DMO Flores.

    Selain menjadi peserta ITB Berlin, perwakilan dari ketiga destinasi tersebut juga mengadakan business luncheon di Amsterdam pada tanggal 16 Maret untuk memperkenalkan Flores, Toraja, dan Wakatobi secara langsung pada pengelola tur Belanda.

    “Melalui kedua acara ini, kami berharap dapat berbagi informasi dan membina hubungan baik dengan pelaku bisnis pariwisata, guna memperkuat jaringan pasar global, termasuk Eropa,” pungkas La Ode Amaluddin dari FTKP Wakatobi.

    Toraja DMO in ITB Berlin 2016 Berlin

    FTKP Wakatobi in ITB Berlin Berlin

    Toraja DMO in ITB Berlin 2016 Berlin

    WISATA - Tourism Development for Selected Destinations in Indonesia 19WISATA - Tourism Development for Selected Destinations in IndonesiaWISATA - Tourism Development for Selected Destinations in Indonesia

  • First Cycle of HoCo Ends on a High Note

    Creating a Legal Compass for Wakatobi’s Tourism Development

    Creating a Legal Compass for Wakatobi’s Tourism Development

    Building Bridges Between Schools and Businesses

    Moves Forward with Destination Branding Efforts

    Developing Community-based Tourism in Sesean Suloara’

    Publisher Swisscontact WISATA Jl. Batur Sari No. 20SB, Sanur Denpasar - Bali 80227 Indonesia Photography Swisscontact WISATA, Dinas Pariwisata Kabupaten Wakatobi, La Ode Orba, Akas hamid, Seto Ariyadi Design & Layout Swisscontact WISATA Printer PT Cintya Grafika

    The project is supported by SECO in cooperation with

    Ministry of Tourism, implemented by Swisscontact

    *No part of this publication may be copied or reproduced

    in any form by any means.

    Apa Kabar We proudly present to you the Berita WISATA in its new look. With this edition will introduce to you the beauty of Wakatobi and it’s nature, not only underwater, but also the many breathtaking scenery on land. For Wakatobi, this year will be the time to develop tourism as a leading sector. In line and in cooperation with the local government, WISATA supports marketing and promotion of Wakatobi tourism as a priority, including destination website development. Beside implementing the promotion and marketing strategy, tourism attractions need to be prepared well to welcome visitors. A dive site survey has been conducted together with Wakatobi Professional Dive Association (WPDA) in Binongko, which is as the farthest away island from Wan