turtle target market

FASHION FORECASTING AND PRODUCT

DEVELOPMENT

BRAND -TURTLE

A report submitted in partial fulfilment of the requirement for the completion of

Semester II in Master of Fashion Management

Under the guidance by:

Mr.Souvik Basu

Submitted by:

RAHUL HELA

DEPARTMENT OF FASHION MANAGEMENT STUDIES

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

KOLKATA

TURTLE LIMITED

National Institute of Fashion Technology, Kolkata PAGE 2

DECLARATION

I Rahul Hela hereby declare that the Project entitled “Fashion Forecasting and Product

Development “submitted towards, partial fulfilment of the Degree of Master of Fashion

Management is our original work and no part of the project has been copied from any other

reports or any other work carried by someone else which has been submitted for any other

degree/award.However,any material taken from any other published source has been suitably

referred and acknowledged at various places.

Rahul Hela

Fashion Management Studies

National Institute of Fashion Technology

Kolkata

TURTLE LIMITED


Acknowledgement I, the students of Semester II from “National Institute of Fashion Technology “pursuing of

my“Master of Fashion Management” take great pleasure in presenting our efforts of

developing a complete project in a very satisfactory and appreciable manner.

My efforts have been a success due to the Co-operation of the entire Fashion Management

Studies (F.M.S.) Department without which a project of this magnitude, given restriction of

time, could not have been possible.

I owe this project to “Guest faculty Mr.Souvik Basu “whose help, expert guidance and

invaluable Co-operation guided us throughout the research phase.

Thanking You.

Rahul Hela

Fashion Management Studies


Kolkata

TURTLE LIMITED


CERTIFICATE FROM GUIDE REGARDING COMPLETION OF WORK

This is to certify that the Project entitled “Fashion Forecasting and Product

Development“submitted towards the partial fulfilment of the Degree of Master of Fashion

Management by Rahul Hela is their original work under my guidance and the results are

based on the research done by him.

Mr.Souvik Basu

Department of Fashion Management Studies


Kolkata

TURTLE LIMITED


CONTENT

1. INTRODUCTION

2. FROM THE FOUNDER

3. ACCOLADES

4. OUR PRESENCE

5. BRAND

6. RESOURCE CENTRE

7. CORPORATE SOCIAL RESPONSIBILTY

8. VISUAL BOARD

9. TARGET MARKET

10. THEME BOARD

11. COLOR BOARD

12. CONCEPT BOARD

TURTLE LIMITED


1. INTRODUCTION

Turtle‟s journey began in Kolkata, in 1993 as an aspiring yet steadfast enterprise that went on

to become one of India‟s fastest growing companies in the industry. From a company

primarily into men‟s readymade shirts, to a leading brand in menswear fashion, Turtle has

indeed, come a long way. After all, what started with a production capacity of just 20 shirts a

day, today has an exhaustive in-house retail unit that caters to more than 96 exclusive stores

and 1200 multi-brand outlets across the country. With trendsetting fashion and redefining

styles, its two iconic brands – Turtle and London Bridge have become favourites among men

who wish to stand out and make a statement.

2. FROM THE FOUNDER

Sanjay Jhunjhunwalla

Chairman, Director and Founder, Turtle Limited, Mr. Sanjay Jhunjhunwalla's drive for

success can only be rivalled by his passion for positivity. No wonder, when he's not busy

taking the company from one milestone to another, he can be found either conducting

personality development classes or engrossed in social welfare activities.

TURTLE LIMITED


Amit Ladsaria

Director, Turtle Limited, Amit Ladsaria has been at the helm of the company since its

inception, nurturing it to become the respectable brand it is, today. With a keen eye for

perfection and vast expertise in retail,

Mr. Ladsaria has been successful in building the culture of customer satisfaction and

corporate ethics within the company.

Shitanshu Jhunjhunwalla

Director, Turtle Limited, Shitanshu Jhunjhunwalla, has been single-handedly responsible for

transforming the company from an apparel manufacturer to a lifestyle brand. With his global

TURTLE LIMITED


exposure, dynamic leadership and cutting-edge business acumen, he has instilled new zeal

and greater passion in the company.

3. ACCOLADES

Be it for being a company with a conscience or a brand with an edge, Turtle has been

appreciated by its customers, applauded by its peers and awarded by the industry alike.

4. OUR PRESENCE

Turtle Limited has a wide reach with a presence in over 400 cities across the world, at more

than 96 exclusive stores and 1200 multi-brand outlets.

TURTLE LIMITED


5. BRAND

I) TURTLE:-

Hottest runway looks. Designers‟ pick. And the fashionista‟s favourite. This summer, the

turtle ss16 collection is styled on the best of what‟s trending around the world of fashion. A

cool, curated line of menswear featuring an exclusive range of prints, indigos, khakis, denims

and khadi. Right from the runway to your wardrobe this season.

TURTLE LIMITED


II) LONDON BRIDGE

Vibrant colours to choose from. Trendy patterns to pick. And fascinating designs to go

for. This summer, it‟s the season to be let out and be what you want to be. Because being

you is the new way to be.

TURTLE LIMITED


KHADI

FABRIC OF FREEDOM

Hand spun. Hand woven. And handcrafted. Khadi, referred to, by Mahatma Gandhi as the

„livery of freedom‟ is today a style statement that celebrates free-spirited fashion both in

attitude and feel.

TURTLE LIMITED


6. RESOURCE CENTRE

7. CORPORATE SOCIAL RESPONSIBILTY:-

For a new-age lifestyle brand, Turtle Limited uniquely comes across as a company with a

conscience. Putting the planet before profits, and society ahead of the company, Turtle has

always been at the forefront when it comes to corporate social responsibility.

TURTLE FOR TURTLES

TURTLE LIMITED


Furthering its commitment towards a better world, Turtle Limited has entered a partnership

with Turtle Survival Alliance [TSA], a global body that works for turtle conservation.

SAVE LITTLE SHELLY

#SaveLittleShelly

TURTLE LIMITED


Why let World Turtle Day be another non-descript day in the year when one can create

and celebrate an entire World Turtle Month? That too, in an interesting and engaging

way, giving people a real time experience of saving a Turtle!

#iDroppedMyClothes

A fun and engaging donation drive. Creating awareness towards the cause of those who

spend harsh winters without even a single piece of cloth on their bodies.

TURTLE LIMITED


8. VISUAL BOARD

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9. TARGET MARKET:-

TURTLE LIMITED


10. THEME BOARD:-

TURTLE LIMITED


11. CONCEPT BOARD:-

TURTLE LIMITED


12. COLOR BOARD:-

TURTLE LIMITED


13. ILLUSTRATION:-

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TURTLE LIMITED


13. REFERENCE:-

www.turtlelimited.com/ www.turtleonline.in/ www.turtle-foundation.org/

http://www.turtlelimited.com/

http://www.turtleonline.in/

turtle target market

Education