tata nano.ppt

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Idea generation “I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”. :- RATAN TATA

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Page 1: Tata Nano.ppt

Idea generation

• “I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.

:- RATAN TATA

Page 2: Tata Nano.ppt

Segmentation: In the rural areas there can small scale entrepreneurs, who

can run taxi services using nano car. Young professionals who can’t afford big cars can go for Nano. Nano should be used more and more by those people who already using cars for going on single or double rides, for daily activities. People going for second hand car can now buy new car: Nano

Page 3: Tata Nano.ppt

Working women in metro cities can now go to their offices easily. Middle income families can afford to buy their own car.

For a house wife who can buy a car with her own savings.

Page 4: Tata Nano.ppt

Targeted Segments

Middle income families can afford to buy this car.

Nano should be used more and more by those people who already using cars for going on single or double rides, for secondary purpose.

 

Page 5: Tata Nano.ppt

REASONS:-

• Since Indias approx 55% of the total population comes under middle income group. Being a large population sector nano is being placed under this segment.

• This segment is still untouched by any other automobile companies,

Profitability ration under this sector will increase the consumption of tata nano..

So nano can be positioned under this niche market.

Page 6: Tata Nano.ppt

BASIS OF SEGMENTATION

Page 7: Tata Nano.ppt

POSITIONING STATEMENT

Page 8: Tata Nano.ppt

' Ab NANO ko NA Kaun Kahega'?

Page 9: Tata Nano.ppt

ORHar Sapne ab apne

ORhandle bhoolein, steering pakdein

And many more…..

Page 10: Tata Nano.ppt
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All the cars and bikes are compared with Tata Nano in terms of price and efficiency.

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PERCEPTUAL MAPPING OF CUSTOMERS

Page 14: Tata Nano.ppt