Ross Richardson

Target Audience Research

I have created a Fitness Survey as part of my Target Audience research to find out what sort of topics etc. I should include in my final magazine design. This will help me as it will give me an insight of what todays society is interested in and I can then include these in the final design of my Fitness Magazine to attract more readers. I am going to create my survey online using surveymonkey.com and I will then send the survey to 10 people and wait for them to be filled out and returned to me which will then be analyzed. I will use these results when designing my magazine to decide on what way I will have my magazine and what topics I will use to make my magazine more appealing.

Introduction

Target Audience: Fitness Survey

Fitness Survey Analysis

My Fitness Magazine will be aimed at people from the ages 16-20 as you can see it is mainly 16-20 year olds who answered the questionnaire I provided. I feel that younger people in todays society are more willing to have a healthier lifestyle and dedicate to becoming more fit.

My Fitness Magazine will be aimed at both genders as it is almost even in my questionnaire results and I would like to be able to give advice to male and females on fitness and health. As you can see mostly females responded to the questionnaire.

My fitness magazines will be mainly aimed towards people who are unemployed as they well then have more free time and they will have more dedication and interest in my magazine and the advice that it will provide. It also gives them activities and hobbies to look forward to.

My Fitness Magazine will be aimed at people from the ages 16-20 as you can see it is mainly 16-20 year olds who answered the questionnaire I provided. I feel that younger people in todays society are more willing to have a healthier lifestyle and dedicate to becoming more fit.

The advice that will be on the fitness magazine will be aimed towards people who exercise quite often as this shows people do have free time and are able to have some dedication towards keeping fit and healthy.

There will be a few articles in the magazine with advice about fitness to be able to help people achieve their goal and become happier with themselves. I would also like to provide advice because it is mainly what todays society are looking for in fitness. They are looking for advice on how to stay healthy and that means we can provide that advice for them.

The main topic of advice my magazine will give will be on how to have a healthier lifestyle because that is mainly where people are down falling. We can help avoid those tempting but unhealthy snacks and replace them with healthier snacks to help get through the day.

We are going to give most advice on gym exercises and equipment to help gain muscle and lose weight as that is what a lot of people are interested in.

The Fitness Magazine is going to be less than $5.00 as not very many people would pay more than $5.00. I feel that if the magazine is less than $5.00 then more customers may purchase the magazine as it will not be too expensive.

I am considering including freebies with the magazine to impress the readers as mostly people would like to receive freebies with a magazine and I could maybe include freebies to do with fitness as a type of motivation to help and make my readers happy with the magazine and what comes with it.

Target Audience Profile

This is Jack. He is 17 years old and he is now in Year 13 of school which means he is completing his A Levels after previously doing his AS Levels in Year 12.

He enjoys PE and IT in school and he enjoys keeping fit and having a healthy lifestyle inside and outside of school. He likes to be in with the latest fashion trend and he always has to have the latest equipment in fitness such as treadmills, weights etc. as he uses some of his free time keeping fit and going out with friends. Jack is very sociable as he enjoys spending time and working out with his friends. He has begun his own way to keep fit instead of using online sources to keep fit.

He enjoys getting tips from fitness magazine and receiving freebies as they encourage him to keep to his routine and to buy more magazines to get any other advice that he needs. Jack uses any money he receives to buy the latest equipment in order to keep fit.

Target Audience ProfileJack enjoys spending some of his free time with his friends hanging out or working out. He enjoys going swimming with them on the weekends and especially in the summer. He is very relaxed when it comes to his friends as he likes to have a good time with them.Sometimes they will go to the public pool on the weekends for a swim as a type of exercise or also just for fun.

Jack and his friends each have a membership at the public pool as they would use it every 2 weeks. They enjoy it as they believe that swimming is a very good way of keeping fit but they also really enjoy swimming. They love being in the water as it makes them feel a lot more relaxed. He also enjoys going to the gym with his friends or just working out from the comfort of his own home.

Target Audience ProfileJack likes many business brands such as clothing brands, fitness wear clothing brands, food brands, and mobile phone brands. These are listed below:

• Apple (Phones, Laptops, etc.)

• Hollister• Frankie and Benny’s

(Food)• Better Bodies (Clothes)• Body Building (Clothes)• Pizza Hut• Intergalactic Diner• Nike (Clothes)• Galaxy (Food)

Target Audience ProfileJack likes to keep up to date with the latest fashion to look good and healthy and he likes to keep up with the latest gym equipment and he also likes to use the latest ways to keep fit such as:• Treadmills• Weights• Bicycles• Swimming• Eating Healthy• Home Exercises• Football

Jack likes to save up any money he receives to buy the latest equipment so he is then able to exercise and work out from the comfort of his own home with his friends or by himself.He enjoys working out with his friends as they can motivate him to work harder but sometimes he likes to work out by himself as he can then be comfortable.

Target Audience ProfileJack likes to keep in contact with his friends and family with the use of social media sites and messaging. He also enjoys using internet websites to watch videos and buy the latest clothes and gym equipment. He enjoys many social media sites and also applications such as:

• Facebook• Snapchat• Instagram• Amazon• Youtube• Ebay• Skype• Facetime

Summary

In this PowerPoint I have included my Fitness Survey which I created online using a website called surveymonkey.com and I have also included the results of the Fitness Survey in order to complete an analysis of the results. My Fitness Survey was filled in and returned by 10 people. These results will be used to help me decide how I will design my magazine and what topics I will include on the front cover and content page that will interest the readers and grab their attention. The analyzed results will give me an idea on how I will make the magazine lively and creative in order to impress the potential buyers. They will also help me decide on how I want to make my magazine more interesting and appealing to the potential buyers.

I have also included a Target Audience Profile which shows information about a teenage boy called Jack. I have included what Jack is interested in and what he enjoys to do daily. This target audience profile is to help me gain more knowledge on my readers and to help me understand what it is that makes the magazine appealing, interesting and encouraging to my readers. It will then help me find ways to improve the design of my magazine and find ways to make it more interesting for the readers to encourage them to buy a new feature every time a new magazine is being published.

Summary