Stereotypically the target audience for this genre would tend to be around the ages of 15-26. With a more bias lean towards aiming at males than females due to the genres main artist, however with this song I would say the target audience is aim equally at male and female. Both genders will be highly involved in social media not only to keep up to date with their friends but the artist’s movements, any album releases and gigs for the younger half of the audience. Typical the oldest of the group will go clubbing where this music is popular, or going on holidays to ‘party locations’ such as Zante and Ayia Napa where once again the music is popular, and where they can get drunk and do recreational drugs to ‘enhance’ the experience of the music.

The females of the target would most likely range from girls in secondary school all the way to the University. Most likely have been to festivals and or smaller events, such as ‘Bestival’, ‘Mutiny’ ect. They will also be into other artists such as Galantis, Calvin Harris and Disciples. The way they get the music would most likely develop from hearing it on the radio to downloading it from one of the many music providers such as Spotify, YouTube or Sound Cloud

Like the girls I would say the age would run from secondary school to University as they get older get they move away from just following the artist on social media and move to seeing the artist live at festivals or gigs. Also like the girls they would probably interested in same artist of the same genre. The way they get the music would most likely develop from hearing it on the radio to downloading it from one of the many music providers such as Spotify, YouTube or Sound Cloud