Z1 Group 1

How did you attract/ address your audience?

Establishing our audience

Firstly, in order to attract/address our audience, we had to establish who our audience was. To do this, we had to research the genre of our film opening which is a rockumentary. When looking at the genre of a rockumentary, we found the typical audience was teenage girls aged from 15-24, however we did also find teenage males also watched rockumentaries. Consequently, we decided it would be appropriate to also target at the same audience.

P.S. There are more details of our target audience in the posts,

target audience and audience targeted.

Opening sequenceWe aim to attract our audience in the

opening sequence by creating a interesting title sequence, firstly by

making 4Q productions which is a play the taboo swear word and we thought that

this would be appealing and funny to the teenage audience, also musicians often

swear in a light-hearted way at concerts to appear ‘cool’.

We then used another production company called 20/20 vision. We hoped this reflected the good quality of our film and hoped the design would attract the audience, the ‘geek’ glasses are popular amongst the teenage audience.

Camerawork used to attract/ address audience

We used long shots of fans to create the sense that Dylan Roberts has lots of fans and this attracts our target audience.

We use many close ups, extreme close ups and medium close ups to establish a star image of Dylan Roberts and this is very important in a rockumentary film opening.