Audience Profile

Demographics - Class : E (Students), D (Working-Class), C1 (Lower Middle-Class) & C2 (Lower Middle-Class).Age : YAKS (18 - 24) & EWES (25 - 33)Religion : N/A Education : Student, GraduateMarital Status : Single , young relationshipIncome : Minimum wageNationality : British

Psychographics - A young , more likely to be a teenage , male. Aged between 13-22 who enjoys listening rap / R&B. These people have no heavy financial bur-dens, lives with parents or rents for cheap. For him, personal status and appearance is very important and with these magazines they have a better idea of this, the gold jewellery and designer brands is a reason why these students read these type of magazine. He idolises the people on the front of these covers which are wearing this type of jewellery and designers brands.

Demograph-ics -

Class : E (Students), C1 (Lower Middle-Class) & C2 (Lower Middle-Class).Age : YAKS (18 - 24)Religion : N/A Education : Student, GraduateMarital Status : Single , young relationshipIncome : Minimum wageNationality : BritishGender - Mainly male

Psychographics - A person (more likely to be male) that enjoys music of this genre (hip-hop / rap). Between the ages of 18-24 this person wants to be very “in” with the trends of the time. These YAKS have no heavy financial bur-dens and for him, keeping up with the latest music and trends is a huge part of there growing up. He looks up to the people on the covers of these magazines.