session04 pt

Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. ©

Session 04

The Business Planning

Sudahkah anda lakukan?

• Tugas Pribadi – session summary

• Tugas Kelompok – business ideas– Ide individu– Brainstorming– Ide kelompok – idea multiplication



INNOVATION

TRIGGERING EVENT

IMPLEMENTATION

GROWTH

Business model

VALUEPROPOSITION

COSTSTRUCTURE

CUSTOMERRELATIONSHIPS

CUSTOMERSEGMENTS

ACTIVITYCONFIGURATION

CORECAPABILITIES

PARTNERNETWORK

REVENUESTREAMS

INFRASTRUCTURE CUSTOMEROFFER

FINANCE

a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and

sustainable revenue streams

DISTRIBUTIONCHANNELS

Basic Strategy

VALUEPROPOSITION

COSTSTRUCTURE

CUSTOMERRELATIONSHIPS

CUSTOMERSEGMENTS

ACTIVITYCONFIGURATION

CORECAPABILITIES

PARTNERNETWORK

REVENUESTREAMS

INFRASTRUCTURE CUSTOMEROFFER

finance

DISTRIBUTIONCHANNELS

Business Plan

• A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

• A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement

Reasons for Writing a Plan

• To serve as the guide you will follow throughout the life of your business

• All lenders and investors require a business plan

• A business plan is the key to conducting business in the international marketplace

Why a good business plan is essential

• Your business plan is a plan for the future. It's about both where your company currently is and where you want it to go. It will be used to convince others such as banks and potential investors about the strengths of your company and its ability to grow and thrive. Your business plan reflects how much you know about what you do. As well as your industry, and your competition and their products or services offered.


The Business Planning Process

Start business planning literally when starting to think about a new venture.

Start organizing information.

Focus on critical aspects of the business model and map to the typical format.

Keep in mind that the business plan is a “living document”.


The Business Planning Process The Story Model

How will stakeholders interpret your plan?

A tagline creates a unifying plot line that organizes your thinking

Keep your plan as close to “general format” as possible.

Business plan structureCover page

• Table of Contents • Executive summary • Market Analysis• Business structure • Marketing & Sales • Operation Plans

• Development Plan• Team • Critical Risks• Offerings • The Financial Plans • Attachments


The Business Planning Process The Business Plan/Executive Summary

Write Executive Summary after working through all the other sections;

Hook the reader;

Provide compelling information on the following:- Description of Opportunity- Description of Opportunity- Business Concept- Business Concept- Industry Overview- Industry Overview- Target Market- Target Market- Competitive Advantage- Competitive Advantage- Business Model and Economics- Business Model and Economics- Team and Offering- Team and Offering


The Business Planning Process The Business Plan/Main

Parts

Industry & Industry & CompetitorCompetitor AnalysisAnalysis

Financial PlanFinancial Plan

Critical RisksCritical Risks

TeamTeam

Development PlanDevelopment Plan

OperationsOperations

Marketing PlanMarketing Plan

CompanyCompany&Product&Product

DescriptionDescription

Executive Executive SummarySummary

Ap

App

endix

endix


The Business Planning ProcessTypes of Plans

Operational Plan for internal use. 80+ pages long.

Formal plan for external use. 25 to 40 pages long.

An expanded executive summary for enticing interested stakeholders. 7 to 10 pages long.


The Business Planning ProcessConclusion

The process allows the entrepreneur to better anticipate instead of react.

Entrepreneurs can get feedback from experts, including investors, vendors and customers.