NAME - AMIT KAMBLE ROLL NO - 6022

LOWE LINTAS

Lowe Lintas is the advertising division of MullenLowe Lintas Group. It is credited as being the agency that gave India its first television

commercial. From the days of Surf’s “Lalitaji” to Idea Cellular’s “What an Idea Sirji”, the agency’s Populist Creativity approach has brought tremendous success to many of its brands in India.

“Most Trusted brands of India”.

SERVICES Brand Communication Strategy

Concept Creation

Creating and managing brand campaigns

Multimedia production

CLIENTS Axis Bank, Bajaj Britannia, Hindustan Unilever Havells, Idea, Johnson’s Baby Maruti Suzuki, Micromax, Tata Tea etc.

MULLEN LINTAS With the pedigree of Lintas, and a globally acclaimed operating model of Mullen; Mullen Lintas aims to be a top agency in India.

Big brands need both depth of domain expertise and width of capabilities and shouldn’t have to choose one for the other. With only a handful of agencies capable of offering both depth and width, to a scale that a top brand needs, Mullen Lintas is here to offer big ambitious brands a choice beyond the top 3 agencies.

Our advantage vs. the big 3 is the fact that we are born in 2015. Big agencies are today, dealing with the new marketing landscape and adapting their offerings to it.

We are a product of the evolving marketing landscape, the fact that we have no baggage allows us to leap-frog this need to change and adapt. We are equipped to put brands at the centre of the touch-point universe.

Mullen Lintas is born ahead of the curve and intends to remain a mashup of the enduring and the emerging. We intend to partner brands whose reality or ambitions are driven by a passionate pursuit of leadership.

dCell is the strategic design consultancy division of MullenLowe Lintas Group, the country’s first in-house design unit run out of an agency. dCell believes that pleasing the consumers’ sensory needs can truly heighten the aesthetic value of a brand and it is with this premise that dCell has been rendering noteworthy solutions to its clients on a consistent basis. The team at dCell is an eclectic mix of talented designers who understand brand aesthetics, and experienced communication professionals who understand consumer dynamics. This creates an exciting bridge between the brand and its consumers.

SERVICES

dCell offers integrated design solutions across the following categories:

Consumer branding: Naming, identity, packaging, brand revitalisation/harmonisation, brand essence extension to various consumer touch points

Corporate branding: Identity and brand expressions

Digital branding: Websites, intranets

Communication branding: Press, outdoor, point of sale communication

CLIENTS

Hindustan Unilever Ltd. (India, NAMET, APAC) ITC India Ltd, TATA Group, ESSAR Group Hinduja Group, ABG India, VIP Industries Mantri Developers, Kaya Skin clinic, The Mobile Store, etc.