Ponds Anti Aging

ANALISIS STRATEGI PEMASARAN

Oleh:Bowo Nur Isnanto( P056111441.48

)

PROGRAM PASCASARJANA MANAJEMEN DAN BISNISINSTITUT PERTANIAN BOGOR

2012

Produk

Harga

Facial Foam (Rp. 38.000), Serum, Dual Eye Therapy (Rp. 90.000), 

Day cream (2 kemasan, Rp.95.000), 

Night cream (Rp. 85.000).

Tempat

•Mall,• Toko-toko, • Pusat Perbelanjaan Tradisional, • Agen

• Females 35+• SEC – A+, A• Upper middle class• Metros

Segmentasi

PROMOTION

TelevisiRadioEvents

InternetIklan Dll.

COMPETITOR

COMMUNICATION

RADIO PARTNER

RADIO SPOT

Program Integration – Sponsorship and RJ MentionListen to “Mirchi teen hot gaane” and become hot with “Ponds Age Miracle”

Music Taxi

• Activation in Atria Mall, SOBO Central Mall MIRACLE

ZONE

• Activation - For a women her mirror always speaks for her….

• Beauty tips to fight ageing will be asked through news papers. Winners will be called to Radio Mirchi station to meet Hema Malini

On Internet upload pictures on Pond’s website of before and after and the most good looking woman gets to

meet Hema Malini on a talk show at Radio Mirchi

Upload your latest picture and the picture before 20 years on @ the ponds age miracle site and win and you can get an opportunity to meet Hema Malini @ Radio Mirchi