PT. KAMPUNG KEARIFAN INDONESIA

Home to the Widest Collection of Indonesia’s Premium Ethnic Food Products

Permasalahan & Tantangan Pengembangan Pasar Gula Kelapa dan Aren

PT. KAMPUNG KEARIFAN INDONESIA [JAVARA] aims to keep alive and celebrate: •Indonesia’s Food Biodiversity Heritage •Smallholder indigenous farmers & food artisans

JAVARA

ABOUT US

JAVARA works across the agricultural value chains from production to distribution in order to preserve Indonesia’s food biodiversity and bringing community-based products to broader market.

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Exploring hidden treasures of food biodiversity, local indigenous wisdom and culinary tradition through building long term partnership with local champions and seed warriors

Sustaining the food biodiversity, indigenous wisdom & heirloom recipe endangered of being lost/forgotten by building the entrepreneurial capacity of local champions in reviving such heritage

Creating community-based premium artisan food products that are rooted from local food biodiversity, indigenous wisdom & old recipes, yet meeting the market trends, demands and standards. Including building local capacity to produce added-value products

Building the branding of the food identity to highlight its place of origins, their unique features, the people who produced them and the values and/or indigenous wisdom that underlie the production.

Build sustainable market to sell and distribute the food products created by the supply chain partners. This is to mobilize the role of consumers in joining the mission of keeping alive food biodiversity & farming profession

WHAT WE DO

From LOCAL FARMS to GLOBAL MARKET

ON FARMS POST

HARVEST PROCESSING

ADDED-VALUE FOOD

PRODUCTION

MARKETING & PUBLIC

RELATIONS

SALES, DISTRIBUTION

& EXPORTS

TECHNOLOGY & TECHNICAL ASSISTANCE

WORKING CAPITAL & INVESTMENTS

PRODUCT INNOVATIONS

ORGANIC & OTHER CERTIFICATION

FOOD IDENTITY BRANDING

ETHICAL BUSINESS PRACTICES

QUALITY ASSURANCE

PRODUCT OFFTAKER FOR FARMERS & ARTISANS

SCOPE OF ACTIVITIES

ENTREPRENEURIAL APPROACH

Addressing resource limitations of farmers through creative and innovative solutions that solve the problems and generate new business opportunities with high added value.

ECONOMIES OF SCOPE

Addressing the small-scale nature of farmers and producers through economies of scope (product diversity) instead of economies of scale

ADDED-VALUE ORIENTED

Develop added value towards produces to compensate the small-scale nature and short economic life-time.

CLUSTER-BASED Develop business clusters for farmers and producers that covers some/most of the value chain and provision of business infrastructure that enable business leverage and risk mitigation

MARKET ORIENTED

Work together with farmers & small producers to enable them meet the market requirements (specification, quality, capacity, continuity, timely delivery, etc.)

APPROACH

SUPPLY PUSH

Supply-push product mainly due to two reasons: 1.To sustain a near-extinct food biodiversity or heritage culinary products 2.To provide sustainable and fair market absorption for our partnering farmers/small food producers

PROBLEM DRIVEN

Problem-driven product mainly provide added-value processed products as exit strategy for farmers in the case of: 1.Price falls due to over-supply in the market 2.Over production of the harvest 3.Quality of harvest is below the market specification 4.Natural disaster that calls for premature harvest and immediate market absorption

MARKET PULL Market-pull product mainly to meet the demand/request from the existing or potential market/business contacts, especially: 1.For market with special need such as gluten-sensitive consumers, autism consumer, diabetic consumers 2.Substituting importer products 3.Meeting the gap of supply on market demand

DRIVING FORCE FOR NEW PRODUCTS

JAVARA AT PRESENT

JAVARA AT PRESENT

MARKETING APPROACH

Collaborations with Chefs

Telling stories of people & values behind product

Mobilizing the role of media to

educate consumers

SOCIAL INNOVATIONS

Promoting Ethical Trade

Celebrating Champion Farmers

Nurturing Youth Agripreneurship

We believe that farmers

are the heroes of our

life and deserve

recognition and respect.

From time to time we

organize events where

our champion farmers

can proudly present

their produces to

consumers & engage

them to various trade

events and meetings

both at global &

national level

Tantangan Pengembangan Pasar Gula Kelapa dan Aren

Tantangan

Integrity

Standards & Specification

Food Safety

Market Administration

Compliance

Price

Service Excellence

Standards & Specification

Food Safety

Product Porfile:

- Mesh

- Color

- Moisture Content

- Microbiology

- Shelf Life

- Packaging

Free from hazardous materials:

- Physical Contamination:

metals, woods, insects,

plastics, etc.

- Chemical Contamination

Tantangan Pengembangan Pasar Gula Kelapa dan Aren

Tantangan Pengembangan Pasar Gula Kelapa dan Aren

Market Administration

Compliance

Trend Pasar Internasional,

khususnya Eropa dan Amerika

mengharuskan produk

bersertifikasi:

- ORGANIC

- HACCP

- KOSHER

- BRC

- FAIR TRADE

FAIR TRADE

HACCP

ORGANIC

Tantangan Pengembangan Pasar Gula Kelapa dan Aren

PRICE

Kekuatan harga produk gula

kelapa dan Aren di pasar akan

sangat dipengaruhi oleh

“perceived value” produk

tersebut oleh pasar.

Oleh karena itu, Product &

Brand Positioning merupakan

salah satu keypoint yang harus

dikembangkan.

Tantangan Pengembangan Pasar Gula Kelapa dan Aren

Seni dalam berinteraksi dengan

buyer. Service Excellence

Responsif

Bertanggung Jawab

Professional Communication

Skill

Service Excellence yang kita

berikan kepada para buyer

akan menentukan:

- Trust pasar terhadap produk

- Market Sustainability

Tantangan Pengembangan Pasar Gula Kelapa dan Aren

Pentingnya komitmen dari

semua pihak, baik petani

dan produsen, untuk

menjaga kemurnian produk

gula kelapa agar tidak

merugikan image Negara

secara keseluruhan.

INTEGRITY

Tell a lie once, and all your

truths become questionable.

Tantangan Pengembangan Pasar Gula Kelapa dan Aren

Tantangan

Integrity

Standards & Specification

Food Safety

Market Administration

Compliance

Price

Service Excellence

PT. KAMPUNG KEARIFAN INDONESIA HEAD OFFICE & SHOW ROOM GRAHA BS 1st FLOOR JL KEMANG UTARA A NO 3, JAKARTA SELATAN INDONESIA Email : info@javara.co.id Website : www.javara.co.id Phone : +62-21-7183550