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    Pengembangan Produk (ProductDevelopment)Najma Annuria Fithri, S.Farm.,M..Sc., Apt.

    Universitas SriwijayaGemap 2013/2014

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    What is it?The creation of products with new ordifferent characteristics that offer new oradditional benefits to the customer.

    Product development may involvemodification of an existing product or its

    presentation, or formulation of an entirelynew product that satisfies a newly definedcustomer want or market niche.

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    Introduction What are we gonna learn in the next 8 weeks ahead?

    1. Novel drug delivery system (DDS) and itsimplementation

    Iontophoresis/Transdermal pH sensitive DDS Liposome/dendrimer/micelles Nanotechnology Mucoadhesive hydrogels Floating systems

    2. Design of experiment how to startexperimenting your formula. How to create a designfor the experiment

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    Drug Discovery and Development

    How are drugs discovered and developed?

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    Why are new drugs needed? unmet medical need ; new diseases (BSE; AIDS,

    Alzheimers; obesity); low efficacy (dementia, cancer);side effects (antidepressants, antipsychotics)

    downstream health costs ; (Alzheimers; spinal injury )

    cost of therapy ; (Viagra, Interleukins)

    costs to individual/country ; (depression)

    sustain industrial activity ; pharmaceutical industryemploys thousands and makes a massive contribution tooverseas earnings); patent expiry

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    Choose a disease Choose a drug target Identify a bioassay

    bioassay = A test used to determine biologicalactivity.

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    Find a lead compound

    lead compound = structure that has some activityagainst the chosen target, but not yet good enoughto be the drug itself.

    If not known, determine the structure of the lead

    compound

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    Synthesize analogs of the lead Identify Structure-Activity- Relationships (SARs)

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    Does it all work? Of course not. Trial and error is commonin drug and product developmentEx: Roche development of GABA agonist

    Benzodiazepine

    RO 48-8684

    RO 48-6791

    Flumazenil (RO 15-1788)

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    Identify the pharmacophore

    pharmacophore = the structural features directlyresponsible for activity Optimize structure to improve interactions with

    target

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    Determine pharmacodynamics and pharmacokinetics

    of the drug. Pharmacodynamics explores what a drug does to the body, whereas pharmacokinetics explores what the body does to the drug.

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    In vivo testing: important to find out onset,duration, efficacy, potency and toxicity of activecompound in living organism (preferablymammal)

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    Patent the drug Continue to study drug metabolism Continue to test for toxicity

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    Designing a dosage form usage of design

    experiment (mixture design, factorial design,etc) Creating formula and analysis of dosage form Builds a knowledge on in vivo in vitro

    correlation

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    Design a manufacturing process Carry out clinical trials Market the drug

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    Choosing a Disease

    Pharmaceutical companies

    will also (most of the time)avoid products that would beconsumed by individuals oflower economic status (i.e. a

    disease which only affectsthird world countries)

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    Choosing a Disease (cont.) Most research is

    carried out on diseases which afflict first world countries: (e.g.cancer, cardiovasculardiseases, depression,

    diabetes, flu, migraine,obesity).

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    The Orphan Drug Act

    The Orphan Drug Act of 1983 was passed toencourage pharmaceutical companies to developdrugs to treat diseases which affect fewer than200,000 people in the US

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    Under this law, companies who develop such adrug are entitled to market it without competition

    for seven years. This is considered a significant benefit, since the

    standards for patent protection are much morestringent.

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    Identifying a Drug Target

    Drug Target = specific macromolecule, or biological system, which the drug will interact with

    Sometimes this can happen through

    incidental observation

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    Identifying a Drug Target (cont.)

    Example: In addition to their being able to inhibit the uptakeof noradrenaline, the older tricyclic antidepressants wereobserved to incidentally inhibit serotonin uptake. Thus, it wasdecided to prepare molecules which could specifically inhibitserotonin uptake. It wasn t clear that this would work, but it

    eventually resulted in the production of fluoxetine (Prozac).

    NH2

    NH

    HO

    serotonin

    O

    HN

    prozac

    N

    N CH3

    H3C

    Imipramine(a classical tricyclic antidepressant)

    F3C

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    Having the genetic code for the production of anenzyme or a receptor may enable us to over-express that protein and determine its structure

    and biological function. If it is deemed importantto the disease process, inhibitors (of enzymes), orantagonists or agonists of the receptors can be

    prepared through a process called rational drugdesign.

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    Selectivity is Important!

    e.g. targeting a bacterial enzyme, which is notpresent in mammals, or which has significantstructural differences from the correspondingenzyme in mammals

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    The Standards are Being Raised

    More is known about the biological chemistry ofliving systems

    For example: Targeting one subtype of receptormay enable the pharmaceutical chemist to avoidpotentially troublesome side effects.

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    Problems can arise

    Example: The chosen target, may over time, loseits sensitivity to the drug

    Example: The penicillin-binding-protein (PBP)known to the the primary target of penicillin inthe bacterial species Staphylococcus aureus hasevolved a mutant form that no longer recognizespenicillin.

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    Choosing the Bioassay

    Definitions: In vitro : In an artificial environment, as in a test

    tube or culture media In vivo : In the living body, referring to tests

    conductedin living animals Ex vivo : Usually refers to doing the test on a tissue

    taken from a living organism.

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    Choosing the Bioassay (cont.)

    In vitro testing Has advantages in terms of speed and requires

    relatively small amounts of compound Speed may be increased to the point where it ispossible to analyze several hundred compounds in asingle day (high throughput screening)

    Results may not translate to living animals

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    Choosing the Bioassay (cont.)

    In vivo tests More expensive May cause suffering to animals Results may be clouded by interference with other biological systems

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    Reducing animal usage ethic About 50-100 million vertebrate animals/year used in

    procedures around the globe Likely to increase; more research, more targets, genetic

    capability

    3Rs REPLACEMENT : use non-animal tests if possible(cheaper, less trouble, less variable but not possible foreverything at this time)

    REDUCTION : get the statistics right, dont replicate work unnecessarily, dont overbreed

    REFINEMENT : reduce suffering and severity ofprocedure, pay attention to housing, stress, husbandry andrich environments, proper analgesia and pre- and post-operative care

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    Finding the Lead

    Screening Natural Products Plants, microbes, the marine world, and

    animals, all provide a rich source of

    structurally complex natural products.

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    It is necessary to have a quick assay for thedesired biological activity and to be able to

    separate the bioactive compound from theother inactive substances Lastly, a structural determination will need to be made

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    Finding the Lead (cont.)

    Screening synthetic banks Pharmaceutical companies have prepared

    thousands of compounds

    These are stored (in the freezer!), catalogedand screened on new targets as these newtargets are identified

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    Finding the Lead (cont.)

    Enhance a side effect

    O

    NH

    SO

    O

    NH

    tolbutamide

    NH2S

    O

    O

    H2N

    sulphanilamide(an antibacterial with the side effect of lowering glucose levels in the blood and alsodiuretic activity)

    (a compound which has been optimized to onlylower blood glucose levels. Useful in the treatment

    of Type II diabetes.)

    SNH

    N

    O O

    SO

    OH2N

    Cl

    Chlorothiazide

    (a compound which has been optimized to only display diureticactivity.)

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    Use structural similarity to a natural ligand

    N

    NH2

    HO

    HN

    N(CH 3)2

    H

    S

    HN

    O O

    H3C

    5-Hydroxytryptamine (5-HT)Serotonin (a natural neurotransmitter

    synthesized in certain neurons in the CNS)

    Sumatriptan (Imitrex)Used to treat migrain headaches

    known to be a 5-HT 1 agonist

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    Computer-Assisted Drug Design

    If one knows the precise molecular structure of thetarget (enzyme or receptor), then one can use acomputer to design a perfectly-fitting ligand.

    Drawbacks: Most commercially available programsdo not allow conformational movement in the target(as the ligand is being designed and/or docked intothe active site). Thus, most programs are somewhat

    inaccurate representations of reality.

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    Finding a Lead (cont.)

    Sildenafil (compound UK-92,480) was synthesized by agroup of pharmaceutical chemists working at Pfizer'sSandwich, Kent research facility in England.

    It was initially studied for use in hypertension (high bloodpressure) and angina pectoris (a form of ischaemiccardiovascular disease).Phase I clinical trials under the direction of Ian Osterloh

    suggested that the drug had little effect on angina, but thatit could induce marked penile erections.

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    Pfizer therefore decided to market it for erectile dysfunction,rather than for angina.

    The drug was patented in 1996, approved for use in erectiledysfunction by the Food and Drug Administration on March 27,1998, becoming the first pill approved to treat erectile

    dysfunction in the United States, and offered for sale in theUnited States later that year.

    It soon became a great success: annual sales of Viagra in theperiod 1999 2001 exceeded $1 billion.

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    Finding a Lead (cont.)

    N

    N

    SO

    O

    N

    N

    N

    NH

    OO

    viagra(Sildenafil)

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    Structure-Activity- Relationships (SARs)

    Once a lead has been discovered, it is important to

    understand precisely which structural features areresponsible for its biological activity (i.e. to identifythe pharmacophore)

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    The pharmacophore is the precise section of themolecule that is responsible for biological activity

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    This may enable one to prepare a more activemolecule

    This may allow the elimination of excessivefunctionality, thus reducing the toxicity and cost ofproduction of the active material

    This can be done through synthetic modifications Example: R-OH can be converted to R-OCH3 to see

    if O-H is involved in an important interaction Example: R-NH2 can be converted to R-NH- COR to

    see if interaction with positive charge on protonated

    amine is an important interaction

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    Next step: Improve PharmacokineticProperties Improve pharmacokinetic properties.

    pharmacokinetic = The study of absorption,distribution, metabolism and excretion of a drug(ADME).

    Metabolism of Drugs

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    Metabolism of Drugs The body regards drugs as

    foreign substances, notproduced naturally.

    Sometimes such substancesare referred to asxenobiotics

    Body has goal of removing such xenobiotics

    from system by excretion in the urineThe kidney is set up to allow polar substancesto escape in the urine, so the body tries tochemically transform the drugs into more polar

    structures.

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    Metabolism of Drugs (cont.)

    Phase 1 Metabolism involves the conversionof nonpolar bonds (eg C-H bonds) to morepolar bonds (eg C-OH bonds).

    A key enzyme is the cytochrome P450 system, which catalyzes this reaction:

    RH + O 2 + 2H+ + 2e ROH + H 2 O

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    Mechanism of Cytochrome P450

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    Phase I metabolism may eitherdetoxify or toxify.

    Phase I reactions produce a more polarmolecule that is easier to eliminate.

    Phase I reactions can sometimes result in asubstance more toxic than the originallyingested substance.

    An example is the Phase I metabolism ofacetonitrile

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    The Liver

    Oral administration frequently brings thedrugs (via the portal system) to the liver

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    Metabolism of Drugs (cont.)

    Phase II metabolism links the drug to still morepolar molecules to render them even more easy toexcrete

    O O

    OHHO

    OH

    HO

    O PHO

    O

    O

    P

    HO O

    O O

    HO

    OH

    N

    NH

    O

    O

    R OH

    O O

    OHHOOH

    HO

    O

    R

    Glucuronic Acid

    UDP Glucuronic Acid

    More easily excreted than ROH itself

    glucuronosyltransferaseenzyme

    Drug

    Drug

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    Metabolism of Drugs (cont.)

    Another Phase II reaction is sulfation (shown below)

    R OHO N

    N

    N

    N

    NH2

    OHO

    OP

    O

    O -

    OS

    O

    O

    O-

    PO O -

    O -

    3'-Phosphoadenosine-5'-phosphosulfate

    DrugR O

    SO 3-

    Sulfated Drug(more easily excreted)

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    Phase II Metabolism Phase II reactions most commonly detoxify Phase II reactions usually occur at polar sites,

    like COOH, OH, etc.

    Manufacture of Drugs

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    Manufacture of Drugs

    Pharmaceutical companies must make a profit to continue to exist Therefore, drugs must be sold at a profit One must have readily available, inexpensive starting materials

    One must have an efficient synthetic route to the compound As few steps as possible Inexpensive reagents

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    The route must be suitable to the

    scale up needed for the production ofat least tens of kilograms of finalproduct

    This may limit the structuralcomplexity and/or ultimate size (i.e.mw) of the final product

    In some cases, it may be useful todesign microbial processes whichproduce highly functional, advancedintermediates. This type of processusually is more efficient than trying toprepare the same intermediate usingsynthetic methodology.

    Toxicity

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    Toxicity

    Toxicity standards are continually becoming

    tougher Must use in vivo (i.e. animal) testing to screen for

    toxicity Each animal is slightly different, with different metabolic

    systems, etc. Thus a drug may be toxic to one species and not to

    another

    E l Th lid id

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    Example: ThalidomideThalidomide was developed by German pharmaceutical

    company Grnenthal. It was sold from 1957 to 1961 in almost50 countries under at least 40 names. Thalidomide waschiefly sold and prescribed during the late 1950s and early1960s to pregnant women, as an antiemetic to combatmorning sickness and as an aid to help them sleep. Before itsrelease, inadequate tests were performed to assess the drug'ssafety, with catastrophic results for the children of women whohad taken thalidomide during their pregnancies.

    Antiemetic = a medication that helps preventand control nausea and vomiting

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    Birth defects

    caused by use of thalidomide

    Example: Thalidomide

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    Example: ThalidomideFrom 1956 to 1962, approximately 10,000 children were born withsevere malformities, including phocomelia, because their mothers had

    taken thalidomide during pregnancy. In 1962, in reaction to the tragedy,the United States Congress enacted laws requiring tests for safety duringpregnancy before a drug can receive approval for sale in the U.S.

    N

    O

    O

    NH

    O

    O

    Thalidomide

    Phocomelia presents at birth very short or absent long bonesand flipper-like appearance of hands and sometimes feet.

    E l Th lid id

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    Example: ThalidomideResearchers, however, continued to work with the drug. Soonafter its banishment, an Israeli doctor discovered anti-inflammatory effects of thalidomide and began to look for usesof the medication despite its teratogenic effects.

    He found that patients with erythema nodosum leprosum, apainful skin condition associated with leprosy, experiencedrelief of their pain by taking thalidomide.

    Teratogenic = Causing malformations in a fetus

    Th lid id

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    ThalidomideFurther work conducted in 1991 by Dr. Gilla Kaplan at Rockefeller

    University in New York City showed that thalidomide worked inleprosy by inhibiting tumor necrosis factor alpha. Kaplanpartnered with Celgene Corporation to further develop thepotential for thalidomide.

    Subsequent research has shown that it is effective in multiplemyeloma, and it is now approved by the FDA for use in thismalignancy. There are studies underway to determine the drug'seffects on arachnoiditis, Crohn's disease, and several types ofcancers.

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    Literature

    Haffner Marlene E; Whitley Janet; Moses Marie Two decades of orphanproduct development. Nature reviews. Drug discovery (2002), 1(10),821-5. Link

    Franks Michael E; Macpherson Gordon R; Figg William D Thalidomide.Lancet (2004), 363(9423), 1802-11. Link

    Abou-Gharbia, Magid. Discovery of innovative small moleculetherapeutics. Journal of Medicinal Chemistry (2009), 52(1), 2-9. Link Paul, S. M. et al. How to improve R&D productivity: the pharmaceutical

    industrys grand challenge. Nature Reviews Drug Discovery (2010), 9:203-214.

    Jorgensen, W. L. The many roles of computation in drug discovery. Science

    (2004) 303: 1813-1818. Butcher, E. C. et al. Systems biology in drug discovery. Nature biotechnology (2004) 22(10): 1253-1259.

    http://web.ebscohost.com/ehost/detail?vid=1&hid=104&sid=6e2232b5-8dbf-4d2c-81c8-4e68d93e297d@sessionmgr104&bdata=JmxvZ2lucGFnZT1Mb2dpbi5hc3Amc2l0ZT1laG9zdC1saXZlJnNjb3BlPXNpdGU=http://web.ebscohost.com/ehost/detail?vid=1&hid=104&sid=5ed122a3-8dbb-473c-aeba-e95c82356395@sessionmgr104&bdata=JmxvZ2lucGFnZT1Mb2dpbi5hc3Amc2l0ZT1laG9zdC1saXZlJnNjb3BlPXNpdGU=http://pubs.acs.org/doi/full/10.1021/jm8012823?source=chemporthttp://pubs.acs.org/doi/full/10.1021/jm8012823?source=chemporthttp://web.ebscohost.com/ehost/detail?vid=1&hid=104&sid=5ed122a3-8dbb-473c-aeba-e95c82356395@sessionmgr104&bdata=JmxvZ2lucGFnZT1Mb2dpbi5hc3Amc2l0ZT1laG9zdC1saXZlJnNjb3BlPXNpdGU=http://web.ebscohost.com/ehost/detail?vid=1&hid=104&sid=6e2232b5-8dbf-4d2c-81c8-4e68d93e297d@sessionmgr104&bdata=JmxvZ2lucGFnZT1Mb2dpbi5hc3Amc2l0ZT1laG9zdC1saXZlJnNjb3BlPXNpdGU=
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    2/18/2014

    KOMPETENSI FARMASIS DALAM

    PRODUCT DEVELOPMENT

    1. MEMILIKI PENGETAHUAN DALAM FORMULASI

    2. MENGAPLIKASIKAN FORMULA PADA FASILITAS

    PRODUKSI

    3. MAMPU MENGEVALUASI, MERANCANG dan

    MENENTUKAN BAHAN PENGEMAS YANG COCOK

    4. MAMPU MENYUSUN DATA PENUNJANG REGISTRASI

    76

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    2/18/2014

    1. MEMILIKI PENGETAHUAN DALAMFORMULASI

    Memahami dan dapat menjalankan

    preformulasiDapat membuat formula sediaan

    obat yang berkualitas

    14

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    2. MENGAPLIKASIKAN FORMULAPADA FASILITAS PRODUKSI

    Melakukan pemilihan mesin dan prosedurpembuatan

    Dapat melakukan scale-upDapat melakukan validasi prosesDapat menyiapkan master formula

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    2/18/201478

    3. MAMPU MENGEVALUASI,MERANCANG

    dan MENENTUKAN BAHAN PENGEMAS YANGCOCOK

    Dapat melakukan pemilihan , pengujian dan

    penelitian bahan pengemasDapat melakukan trial pengemasan danevaluasinya

    Dapat melakukan pengujian stabilitas bahan

    pengemas

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    4. MAMPU MENYUSUN DATA

    PENUNJANG REGISTRASI

    Mampu mengevaluasi data-data

    penunjang proses registrasiDapat melakukan validasi proses

    dan membuat rancangan kemasan

    80

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    2/18/2014KONSEP D S R

    PENGEMB NG N PRODUK

    MENGUBAH BAHAN BAKU MENJADI PRODUK SEDIAANFARMASI YANG BERKUALITAS MENGGUNAKANPROSEDUR FABRIKASI YANG TELAH DITETAPKAN

    PRODUK SEDIAAN FARMASI YANG BERKUALITAS ?

    +

    81

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    Pengembangan Produk Baru dapat

    berupa : Adaptasi sederhana produk asli dan

    kemasannya Adanya rancang ulang total

    Penggantian produk sama sekalibaru

    82

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    KESEIMBANGAN ANTARA :

    Tingginya nilai produk terkait dengan manfaatproduk total, mencakup: Produk nyata (barang secara fisik , pengepakan)

    Produk tidak nyata (citra, garansi, informasi, dll)

    Nilai produk Harga produk

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    P R METERS OF DRUG QU LITY

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    2/18/2014P R METERS OF DRUG QU LITY

    1. SAFE (AMAN)TIDAK MENIMBULKAN EFEK SAMPING YANG TIDAKDIKEHENDAKI PADA PEMBERIAN DOSIS TERAPEUTIK

    2. EFFECTIVE (BERKHASIAT)MENIMBULKAN EFEK FARMAKOLOGIS PADA HEWAN

    ATAU MANUSIA

    3. ACCEPTABLE (NYAMAN)DAPAT DITERIMA OLEH PASIEN (PENGGUNA OBAT)

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    K NDUNG N SEDI N OB T

    R/ Bahan obat (Zat aktif)Bahan tambahan (Eksipien)

    SAFE BAHAN AKTIF

    EFFECTIVE BAHAN AKTIF

    ACCEPTABLE EKSIPIEN

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