“pengaruh kualitas produk dan harga terhadap loyalitas pelanggan (studi pada mahasiswa universitas...
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^IEAH\YB @YHFJ_H[ ^\MOY@ OHE BH\AH _I\BHOH^
FMZHFJ_H[ ^IFHEAAHE
"[tyoj ~hoh Ghbh{j{qh Yejsi|{jth{ iglheayehe Eh{jmehf
Siti|he Zmazh`h|th Dy|y{he Jfgy Hogjej{t|h{j Lj{ej{ hea`hthe >:
~ieaayeh Bheo~bmei Gi|i` Em`jh*%
[@\J^[J
Ojhdy`he yety` gigieybj ~i|{zh|hthe gig~i|mfib aifh| [h|dheh "[8*
Oj{y{e mfib 4
\j{`z Ey|bhzhtj "89?>>3:*
DY\Y[HE JFGY HOGJEJ[_\H[J LJ[EJ[
CH@YF_H[ JFGY [M[JHF OHE JFGY ^MFJ_J@
YEJSI\[J_H[ ^IGLHEAYEHE EH[JMEHF SI_I\HE
ZMAZH@H\_H
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GM__M
Dhoj`hefhb {hlh| ohe {bmfht {ilhahj ~iemfmeagy ohe
{i{yeaaybezh zhea oigj`jhe jty {yeaayb li|ht `ikyhfj
m|hea zhea li|jghe zhjty m|hea'm|hea zhea gizh`jej
lhbqh gi|i`h h`he `iglhfj ~hoh'Ezh
" X[% Hf'Lhxh|hb 4 3'2 *
%%%%%%%%%%%%%%%%%%%[i{yeaaybezh hth{ `ibieoh` Hffhb
{igyh jej ti|qydyo& tjhoh `i`yhthe `ikyhfj oieahe
~i|tmfmeahe Hffhb%%%%%%%%%%%
" X[% Hf'@hbcj ;: *
Gigli|j`he zhea ti|lhj` yety` {igyh m|hea oj{i`ifjfjea`y%
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BHFHGHE ^I\[IGLHBHE
[`|j~{j jej `y ~i|{iglhb`he yety` 4
8% Jly Lh~h` ti|kjeth& zhea tjhoh bhlj{ h`he omh ohe `h{jb {hzheaezh%
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@H_H ^IEAHE_H\
H{hfhggyhfhj`yg Q|%Ql
Hfbhgoyfjffhb& {iahfh ~ydj lhaj Hffhb [Q_ hth{ {iahfh \hbght& Bjohzhb'EZH&
{ibjeaah {`|j~{j {hzh zhea li|dyoyf ^IEAH\YB @YHFJ_H[ ^\MOY@ OHE
BH\AH _I\BHOH^ FMZHFJ_H[ ^IFHEAAHE "{tyoj ~hoh Ghbh{j{qh
Yejsi|{jth{ ^iglheayehe Eh{jmehf Siti|he Zmazh`h|th Dy|y{he Jfgy
Hogjej{t|h{j Lj{ej{ hea`hthe >: ~ieaayeh Bheo~bmei Gi|i` Em`jh*& oh~ht
~ieyfj{ {ifi{hj`he oieahe lhj`% [bhfhqht {i|th {hfhg {igmah {iehetjh{h ti|ky|hb`he
hth{ dyedyeahe `jth Ehlj Gybhggho [HQ bjeaah bh|j h`bj| ehetj%
[`|j~{j jej oj{y{ye {ilhahj {hfhb {hty {zh|ht ayeh gig~i|mfib aifh| {h|dheh
Hogjej{t|h{j Lj{ej{ ~hoh Yejsi|{jth{ ^iglheayehe Eh{jmehf Siti|he Zmazh`h|th%
[ifhje jty gig~|h`ti``he {ikh|h fheaayea jfgy ohe tim|j zhea ojoh~ht {ifhgh
giedhfhej gh{h {tyoz oj Dy|y{he Jfgy Hogjej{t|h{j Lj{ej{ Ch`yfth{ Jfgy [m{jhf Ohe
Jfgy ^mfjtj` Yejsi|{jth{ ^iglheayehe Eh{jmehf Siti|he Zmazh`h|th%
Ohfhg ~iezy{yehe jej tjoh` fi~h{ oh|j ~ityedy` ohe lhetyhe ~jbh`& {hzh ykh~`he
ti|jgh `h{jb {ili{h|'li{h|ezh `i~hoh 4
8% Hffhb [Q_& _ybhe lhaj {ify|yb hfhg zhea gifjg~hb`he \hbght ohe @|yejh'EZH
{ibjeaah ~ieyfj{ {ifhfy ojli|j `i{ibhthe ohe `igyohbhe {ifhgh ~iglyhthe tyah{
h`bj| jej%
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`i{hlh|he ohe `iti|{iojhheezh gifyhea`he qh`ty yety` gigli|j`he ljgljeahe
ohfhg ~ieyfj{he {`|j~{j jej%
?% Lh~h` [y|hteh& G&HL& {ifh`y {thcc ~ieahdh| Dy|y{he Hogjej{t|h{j Lj{ej{&
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giglhety ~ieyfj{he ohfhg gigli|j`he ~ifhzhehe zhea lhj`%
3% @ioyh m|hea tyh`y& Lh~h` ohe Jly`y ti|kjeth ti|jgh`h{jb hth{ fjg~hbhe `h{jb
{hzhea& omh& ohe om|meahe {i|th `i{hlh|he yety` giehetj `ifyfy{he`y%
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2% Yety` tighe'tighe`y oi{th& Lyo& gj|h& qjoh& fhfh& gh{ fjh& yezjf& {jajt& tbi|i& ohe
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gieaykh~`he ti|jgh`h{jb `i~hoh ~jbh`'~jbh` fhjeezh zhea tjoh` gyea`je oj{ilyt`he
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giezy{ye {`|j~{j ohe gieaj{j bh|j'bh|j`y {ifhgh tjeaahf ojdmadh%
Zmazh`h|th& Dyfj 88
\j{`z Ey|bhzhtj
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OHC_H\ J[J
Bhfhghe Dyoyf j
Hl{t|h`%%% jj
@hth ^ieaheth|%%% jjj
Ohcth| J{j% sjjj
Ohcth| _hlif%%%%%%%%%%%%%%%%%%%% rj
Ohcth| Ahglh| rjj
LHL J ^IEOHBYFYHE%%%%%%%%%%%%%%%%% 8
8%8% Fhth| Lifh`hea Gh{hfhb%%% 8
8%
8%;% _ydyhe ieifjtjhe% 8>
8%?% Ghechht ~ieifjtjhe 88
8%9% Fheoh{he _im|j% 88
8% ^ieai|tjhe ~igh{h|he% 88
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1% @yhfjth{ |moy` %
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8%8?% YDj Je{t|ygie ieifjtjhe ;1
8%8?%8% Ydj Shfjojth{%%%%%%%%%%%%%%%%%%%%% ;1
8%8?%
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;%?%
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OHC_H\ _HLIF
_hlif 8%8% Jeomei{jh Li{t L|heo 2
_hlif ;%8% @h|h`ti|j{tj \i{~meoie Li|oh{h|`he Diej{ @ifhgje%% 9?
_hlif ;%
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_hlif ;%8>% _heaah~he \i{~meoie ti|bhohm ^i|ezhthhe lhbqh Bheo~bmei
gi|i` Em`jh gigjfj j \hahg qh|eh zhea gieh|j`% 3?
_hlif ;%88% _heaah~he \i{~meoie ti|bhoh~ ^i|ezhthhe lhbqh ejfhj Dyhf
[i`meo Bheo~bmei gi|i` Em`jh _jeaaj%% 39
_hlif ;%8
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OHC_H\ AHGLH\
Ahglh| 8%8 _j~i'tj~i ^i|jfh`y ^iglifjhe
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ohe Bh|ah {ikh|h {jgyfthe ti|bhoh~ Fmzhfjth{ ^ifheaahe ohe Hoh`hb ~ieah|yb `yhfjth{
^|moy` ohe Bh|ah {ikh|h ~h|{jhf ti|bhoh~ Fmzhfjth{ ^ifheaahe% Gitmoi hehfj{j{ ohth
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fjeji| li|aheoh%
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LHL J
^IEOHBYFYHE
8%8% Fhth| Lifh`hea
^i|`iglheahe ohe `ighdyhe ti`emfmaj zhea {igh`je gieaafmlhf
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ti|{ilyt hohfhb ojljohea `mgyej`h{j zhea ojtheohj oieahe hohezh li|lhahj
hfht `mgyej`h{j zhea ojkj~th`he yety` gigyohb`he {j{tig `mgyej`h{j lhaj
gh{zh|h`ht%
Giejea`htezh `ilytybhe gh{zh|h`ht h`he {h|heh `mgyej`h{j
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ohe gyohb giglyht ~h|h ~|moy{ie zhea li|ai|h` ohfhg ljohea `mgyej`h{j
gifh`y`he jemsh{j lh|y oieahe giekj~th`he hfht `mgyej`h{j zhea ~|h`tj{&
{hfhb {htyezh zhjty giekj~th`he tifi~me {ifyfi| "~me{if* hthy zhea filjb
oieahe oieahe j{tjfhb bheo~bmei% _ifi~me {ifyfi| hthy bheo~bmei jej {yohb
giedhoj lhajhe oh|j ahzh bjoy~ gh{zh|h`ht ojgheh `i~igjfj`heezh tjoh`
bhezh ojoh{h|`he ~hoh cyea{j ythgh bheo~bmei {ilhahj hfht `mgyej`h{j&
tith~j cjty| thglhbhe {i|th oi{hje ~|moy` dyah giedhoj oh{h| ~i|tjglheahe
ohfhg gigyty{`he gigjfjb diej{ hthy gi|i` ~|moy`% [ilhajhe `ifmg~m`
gh{zh|h`ht Jeomei{jh gieaheaah~ lhbqh bheo~bmei zhea ojgjfj`j
gieyedy``he {thty{ ~igjfj`ezh& bheo~bmei zhea lh|y ohe zhea ghbhf
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Gi|i` L|heo Shfyi
>1
L|heo Shfyi
>2
L|heo Shfyi
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Em`jh 23&? 2&9 88&> ;;&>
[hg{yea 1&9 2&> ; 9&: ;8&:[ygli| 4 Ghdhfhb [QH& Em%82-RRJS-:
^hoh thlif 8%8% gieyedy`h`he `jei|dhL|heo Shfyi "LS* ~|moy` ~i|{mehf
`htiam|j bheo~bmei gi|i` Em`jh oh|j thbye >1 {hg~hj oieahe thbye >:%
Oh|j thlif ti|{ilyt oh~ht oj`ithbyj lhbqh bheo~bmei gi|i` Em`jh {ifhgh
`y|ye qh`ty ; thbye ti|{ilyt gieig~htj ~m{j{j ~i|thgh {ilhahj gh|`it
fihoi|%Ehgyg dyah ojfjbht oh|j {`m| LS ezh dyah kieoi|yea |ifhtjc ty|ye oh|j
thbye `i thbye% ^hoh thbye >1 Em`jh gigjfj`j {`m| {ili{h| 23&? ohe ~hoh
thbye >2 gieahfhgj ~iey|yehe {`m| LS {ili{h| ?&; ~mje giedhoj 2: ti|dhoj ~iey|yehe {`m| LS fhaj ~hoh Em jh
{ili{h| 2&; ~mje giedhoj 1;&2% Oieahe hohezh ~iey|yehe t|ie ~iey|yehe LS
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zhea ojhfhgj mfib ~|moy` Em`jh ti|{ilyt ~htyt yety` ojqh{~hohj `h|ieh t|ie
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Em`jh zhea oh~ht giezilhl`he ~iey|yehe `iyetyeahe ~i|y{hbhhe ohe dj`h
ojljh|`he oh~ht gi|yaj`he ~i|y{hbhhe ti|{ilyt%
Hohezh ~iey|yehe {`m| LS Em`jh ti|{ilyt ojj`ytj oieahe hohezh
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Gmtm|mfh& ohe [jigie{ {ifhgh ; thbye li|ty|yt'ty|yt zhea oh~ht ojfjbht ~hoh
thlif 8%8 ojhth{% Em`jh bh|y{ giqh{~hohj bhf jty& `h|ieh [mez I|jk{{me zhea
tiy{ `me{j{tie gieig~if Em`jh oieahe gieig~htj y|ythe `i < oj ; thbye
ti|h`bj| lj{h {hdh gi|ilyt ~m{j{j Em`jh {ilhahj gh|`it fihoi|dj`h ~iey|yehe
{`m| LS ti|y{ ojhfhgj mfib Em`jh% Dheahe {hg~hj Em`jh dheahe {hg~hj Em`jh
gieaj`ytj [jigie{ zhea oh~ht `jth fjbht ti|y{ gieahfhgj ~iey|yehe {`m| LS
oh|j thbye oh|j >1 `i >2 ohe ~hoh h`bj|ezh bh|y{ ti|ahetj`he mfib FA
zhea lh|y {hdh gh{y` oj thbye >:% [yl|mtm "ohfhg ~hfy~j& >:*
gieahth`he lhbqh ojljohea ti`emfmaj& h~h~ye h`he ti|dhoj% @itj`h `i`yhthe
ohe `ighdyhe ti`emfmaj ohtjea tjlh'tjlh& ~h{h| ohe ~ighje{igh~he h~h~ye
lj{h tyglhea {i{hht% [i`yht h~h~ye gi|i` {yhty ~|moy`{j oj ~h{h| ohe {idhyb
h~h~ye ~m{j{jezh {hht jej ojlheojea`he ~i{hjea ti|oi`ht& dheahe ~i|ehb
fieahb% @itj`h ~m{j{j oj~i|thbhe`he {i`ioh|ezh& "hthy lhb`he tjoh` ojfjbht
y{hbh h~hye yety` gig~i|thbhe`he*& {yhty {hht `iyeaayfhe gi|i` h`he
tyglhea ohe gi|i` fhje zhea filjb ha|i{jc {jh~ gieaahetj`he ~igjg~je
~h{h|%
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[ifi|h `me{ygie {ifhfy li|ylhb ohfhg gieaayeh`he {yhty ~|moy`%
^i|~jeohbhe gi|i` bheo~bmei hohfhb aidhfh zhea ygyg ti|dhoj oj`hfheahe
`me{ygie ghbh{j{qh gh~ye `me{ygie ~hoh ygygezh% Li|oh{h|`he fhth|
lifh`hea oj hth{& gh`h dyoyf ~ieifjtjhe jej zhjty4
^ieah|yb @yhfjth{ ^|moy` ohe Bh|ah _i|bhoh~ Fmzhfjth{
^ifheaahe "{tyoj ~hoh ghbh{j{qh Yejsi|{jth{ ^iglheayehe Eh{jmehf
Siti|he Zmazh`h|th Dy|y{he Jfgy Hogjej{t|h{j Lj{ej{ hea`hthe >:
~ieaayeh Bheo~bmei Gi|i` Em`jh*%
8%
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8%?%Ghechht ieifjtjhe
Bh{jf oh|j ~ieifjtjhe jej ojbh|h~`he oh~ht gigli|j`he ghechht lhaj
li|lhahj ~jbh` zhea li| i~ietjeahe& heth|h fhje 4
8% Lhaj ~|moy{ie
Bh{jf ~ieifjtjhe jej ojbh|h~`he oh~ht li|ghechht lhaj ~ifh`y lj{ej{
bheo~bmei yety` gieiety`he {t|htiaj hthy~ye `i~yty{he ghehdi|jhf zhea
ti~ht ojheth|h `ithtezh ~i|{hjeahe%
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8< 4 12* gi|`itjea
gjr hohfhb `mgljhe{j oh|j ig~ht sh|jhlif hthy `iajhthe zhea
gi|y~h`he jetj oh|j {j{tig ~igh{h|he ~i|y{hbhhe zhjty 4 ~|moy`&
{t|y`ty| bh|ah& `iajhthe ~|mgm{j& ohe {j{tig oj{t|jly{j
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o% ^|mgmtjme "^|mgm{j*
^|mgm{j h|tjezh h`tjsjth{ giea`mgyej`h{j`he `iyeaayfhe
~|moy` {i|th giglydy` me{ygie {h{h|he yety` giglifjezh%
i% ^im~fi "M|hea*
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m|jietio ohe ky{tmgi| m|jietio {i|th ~ieaayeh oh~ht
oj`ifmg~m``he li|oh{h|`he aima|hcj{& oigma|hcj{& ohe
~{j`mfmaj{%
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gieoh~ht`he ohe gieaayeh`he lh|hea'lh|hea ohe dh{h'dh{h& ti|gh{y`
ojohfhgezh ~|m{i{ ~ieahgljfhe `i~yty{he ~hoh ~i|{jh~he ohe
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zhea gieiety`he `iajhthe ~i|ty`h|he jty% ^ieai|tjhe `ioyh& gig~yezhj
h|tj zhea filjb `by{y{ zhjty ~i|jfh`y ~ifheaahe "kme{ygie libhsjm|*&
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zhea {i|jea ojayeh`he {ilhahj {ilythe zhea filjb je`fy{jc
ojlheojeah`he ~i|jfh`y `me{ygie "Bhej ohe [qh{th& >>488*%
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ohe Hg{t|mea& >848:3* hohfhb4
8% Ch`tm| @ilyohzhhe
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{hgh li|oh{h|`he ~ieahfhghe ohe {jtyh{j bjoy~ zhea {hgh%
k% @ifh{ {m{jhf hohfhb {y{yehe zhea |ifhtjsi ~i|gheie ohe ti|hty|
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{i{im|hea zhea li|ohg~h` ~hoh ~i|jfh`y ohe ahzh bjoy~
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h`he oj~jfjb mfib {i{im|hea hohfhb `ifmg~m` |ydy`he% @ifmg~m`
|ydy`he hohfhb `ifmg~m` zhea gi|y~h`he tjtj` ~i|lheojeahe
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ojehgj`h ~ieahgljfhe `i~yty{he ohfhg {yhty `ifyh|ah& ~igh{h|
oh~ht ojlhety ohfhg gieith~`he {t|htiaj ~igh{h|he zhea ti|lhj`
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zhea gieki|gje`he ~ieabh|ahhe ygyg mfib gh{zh|h`ht%
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M|hea h`he gieaylhb lh|hea ohe dh{h zhea gi|i`h lifj
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~iglifjhe {i{im|hea dyah oj~ieah|ybj mfib ch`tm| ~{j`mfmaj{ zhea
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`ilytybhe zhea ky`y~ giei`he {i{im|hea yety` gieaidh|
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`i~hoh {yhty h{~i`%
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2* hfh{he ythgh gieah~h ~i|fy gifh`y`he ~ieay`y|he
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94
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9482*& giezilyt`he lhbqh
fmzhfjth{ ~ifheaahe hohfhb {yhty ~iglifjhe yfhea zhea ojfh`y`he mfib
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tifb ti|ljh{h gieaayeh`he {yhty gi|i` hthy ~i|y{hbhhe ti|tiety gh`h
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8%3% Bylyeahe heth|h @yhfjth{ ^|moy` ohe Bh|ah oieahe Fmzhfjth{
^ifheaahe
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`me{ygie% ^ieifjtjhe jej ojtiety`he mfib ~i|{i~{j ~hoh h~h zhea oj`ibieoh`j
ohe ojlytyb`he mfib `me{ygie ti|bhoh~ ~|moy` ti|{ilyt% ^|moy` zhea
li|`yhfjth{ gig~yezhj ~i|hehe ~ietjea yety` gigliety` `i~yh{he
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tjeaaj& gh`h oh~ht giejglyf`he `iyetyeahe lhaj lhohe y{hbh ti|{ilyt%
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oieahe h~h zhea ojbh|h~`he mfib `me{ygie& gh`h h`he ti|oh~ht `i~yh{he
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8%1% @i|hea`h igj j|he
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`iti~hthe& `igyohbhe ~ieam~i|h{jhe& ohe |i~h|h{j ~|moy` dyah ht|jlyt
~|moy` fhjeezh%
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`itjah ye{y|i fhjeezh zhea giezilhl`he tjglyfezh ljhzh hthy
~ieaifyh|he "_dj~tmem >;4898*% Giey|yt [thetme ">84;>2* bh|ah
oh~ht ojoicjej{j`he dygfhb yhea zhea oh~ht ojlytyb`he yety`
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Ydj shfjojth{ hohfhb ~i|thezhhe {hg~hj {idhyb gheh ohth zhea
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gytfh` i||m| "i*% ejfhj i 7 Z'Z
E 7 lhezh`ezh {hg~if
^ieaydjhe jej gieaayeh`he oj{t|jly{j t oieahe giglheojea`he
ejfhj {ja%t bjtyea oieahe th|hc {jaejcj`he ">&>9*% Dj`h {ja% t bjtyea 5
>&>9 gh`h ~ieaydjhe giemfh` bj~mti{j{ emf "Bm* ohe ojezhth`he
lhbqh tjoh` ti|oh~ht biti|m{`ioh{tj{jth{ ~hoh gmoif |ia|i{j% Ejfhj t
bjtyea oieahe |ygy{ 4
7E 'he ojsj{j jej li|`iglhea
~i{ht {i|th giedhoj lhajhe zhea {heaht ~ietjea ohfhg m~i|h{j lj{ej{
Em`jh% Li|lhahj khlhea ojsj{j ifi`t|mej` {ikh|h li|thbh~ oj`iglhea`he
giedhoj `ifmg~m` lj{ej{ zhea gheoj|j% Lhajhe tifi~me |hojm li|ylhb
ehgh giedhoj Gmlj|h ~hoh thbye 8:1:% [ifhedytezh ~hoh thbye 8:2:&
Gmlj|h giedhoj Em`jhGmljfi ^bmei{%
[ifhgh gh{h |i{i{j zhea {heaht li|ht oj hqhf thbye 8::>'he&
Em`jh Gmljfi ^bmei{ ohe Em`jh _ifikmgyejkhtjme giedhoj tyfhea
~yeaayea Em`jhe A|my~% Gifhfyj ~i|hg~jeahe oj ljohea y{hbhezh& Em`jh
li|bh{jf gifiqhtj lhohj |i{i{j zhea {heaht oh{zht ohe ki~ht%
^hoh thbye 8::8& Em`jh li|hoh ohfhg {jtyh{j zhea {heaht
gieiety`he& zhjty {hht |i{i{j i`memgj gifheoh oyejh% Yety` gieahth{j
gh{h {yfjt jty& li|lhahj ~i|y{hbhhe gigyty{`he gigcm`y{`he ~hoh
`jei|dh dhea`h ~ieoi` ohe gieyeoh jesi{th{j gi|i`h% [ilhfj`ezh Em`jh
dy{t|y tith~ gig~i|thbhe`he |iekhehezh yety` ti|y{ giejea`ht`he
~ieifjtjhe ohe ~ieaiglheahe {i|th ~igh{h|he {ikh|h afmlhf gi|y~h`he
{ilyhb `i~yty{he zhea ti|ezhth {heaht ti~ht ohe gieayetyea`he%
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9>
^hoh lyfhe Gij 8::
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98
aieaahg yety` ~|igjyg& kfh{{jk& ch{jme& ir~|i{{jme& kmggyejkhtm|&
gy{jk heo ieti|thejgiet& jghajea& bjeaah{~m|tz%
Yft|hlh{jk% [igyh bheo~bmei Em`jh zhea oj hqhfj oieahe
hea`h 8 hthy ohfhg m|oi 8>>> ohe {iti|y{ezh% _j~i jej hohfhb tj~i
Em`jh zhea ~hfjea gy|hb ohe {igyfh ojfyeky|`he yety` gieayh{hj
~h{h|% [i|j jej {yohb oh~ht ojayeh`he yety` tifi~me ohe {g{ oieahe
ky`y~ lhj`% ^me{if Em`jh {i|j jej `y|hea gieoh~ht {ietybhe
ti`emfmaj bjab'ieo%
> Lh{jk% ^me{if hthy bheo~bmeiEm`jh {i|j >> hthy zhea oj
hqhfj oieahe hea`h < hohfhb tj~i bheo~bmeiEm`jh zhea dyah gh{jb
ohfhg `htiam|j gy|hb% Liohezh oieahe {i|j 8>>>& ~me{if {i|j jej
{yohb ti|{ietyb ti`emfmaj bjab'ieo{i~i|tj lfyitmmtb ohe `hgi|h%
;% ;>>> Ir~|i{{jme% [i|j ;>>> hohfhb {i|j gy|hb zhea ojthg~jf`he
{ikh|h `|ihtjc mfib Em`jh% Oieahe fhzh| qh|eh ohe `ighg~yhe
gieahgljf ahglh|& gighje`he gy{j` ohe {yohb gig~yezhj
`mei`tjsjth{ oieahe `mg~yti| "^K*%
?% ?>>>% Yety` hfh{he ti|tiety& tjoh` hoh bheo~bmei Em`jh zhea oj
hqhfj oieahe oieahe hea`h ?% Lifyg hoh `idifh{he gieaiehj
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9%I'[i|j{% By|yc I giezhth`he `hth Ieti|~|j{i% Li|m|jieth{j lj{ej{&
oieahe oi{hje zhea gjejghfj{& cjty| zhea fiea`h~& ohe {heaht
|i{~me{jc%
88%E'[i|ji{% ^hohE'{i|ji{ jej& Em`jh li|y{hbh gigh{y``he {igyh bhf
`i ohfhgahoaitli|y~h bheo~bmei% Bheo~bmei oieahe ehgh hqhf
E hohfhb bheo~bmei jg~jhe zhea ~hoh hghe ohbyfy kygh hoh oj
cjfg cj`{j jfgjhb% ^hoh {i|j jej ohzh thbhe lhti|hj dyah {heaht lhj
yety` {iy`y|he cjty| zhea ojdhfhe`he%
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9?
LHL JJJ
HEHFJ[J[ OH_H OHE ^IGLHBH[HE
Lhl jej h`he gieahehfj{ ~ieah|yb `yhfjth{ ~|moy` ohe bh|ah fmzhfjth{
~ifheaahe ~hoh ghbh{j{qh Hogjej{t|h{j Lj{ej{ Hea`hthe >: CJ[J^ Y^E
Siti|he Zmazh`h|th% Ohth ~ieifjtjhe oj~i|mfib li|oh{h|`he bh{jf ~iezilh|he
`yi{jmei| ti|bhoh~ ;> |i{~meoie {ilhahj {hg~if ~ieifjtjhe oieahe
gieaayeh`he hehfj{j{ |iai|i{j fjeji| li|aheoh%
;%8% ^|mcjf |i{~meoie
^|mcjf |i{~meoie ohfhg ~ieifjtjhe jej ojtjedhy li|oh{h|`he diej{
`ifhgje& _jea`ht y{jh ohe diej{ Bheo~bmei zhea {hht jej ojayeh`he%
;%8%8% @h|h`ti|j{tj` |i{~meoie li|oh{h|`he diej{ `ifhgje
Li|j`yt jej gi|y~h`he ohth tiethea `h|h`ti|{tj` |i{~meoie
li|oh{h|`he diej{ `ifhgje
_hlif ;%8
@h|h`ti|j{tj` \i{~meoie Li|oh{h|`he diej{ @ifhgje
Em Diej{ @ifhgjeDygfhb
C|i` ^i|{ieth{i
8 ^i|ig~yhe 81 91)
< Fh`j'fh`j 8; ?;)_mthf ;> 8>>)
[ygli| 4 Ohth ~|jgi| 88 zhea ojmfhb
Li|oh{h|`he thlif ;%8 gieyedy``he {ilhajhe li{h| |i{~meoie
hohfhb ~i|ig~yhe {ilhezh` 81 m|hea "91)* ohe {j{hezh hohfhb fh`j'fh`j
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99
{ilhezh` 8; m|hea "?;)*% Bhf jej ti|dhoj `h|ieh ~m~yfh{j hogjej{t|h{j
lj{ej{ hea`hthe >: filjb lhezh` zhea li|diej{ `ifhgje ~i|ig~yhe%
;%8% 8>>)[ygli| 4 Ohth ~|jgi| 88 zhea ojmfhb
Li|oh{h|`he thlif ;%< gieyedy``he {ilhajhe li{h| |i{~meoie
hohfhb li|y{jh heth|h 82 8: thbye {ilhezh` 89 m|hea "9>)*& li|y{jh
heth|h )*% Bhf jej gieyedy``he lhbqh ~m~yfh{j
hogjej{t|h{j lj{ej{ hea`hthe >: zhea giedhoj |i{~meoie filjb lhezh`
zhea li|y{jh heth|h 82 8: thbye%
;%
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93
`yi{jmei|% Dygfhb |i{~meoie hohfhb {ilhezh` ;> m|hea% Oh{h|
~i|tjglheahe yety` gieaithbyj shfjo tjoh`ezh `yi{jmei| hohfhb oieahe
gifjbht | bjtyea% Jtig `yi{jmei| oj`hth`he shfjo dj`h | bjtyea filjb li{h|
oh|j | thlif% Ejfhj | thlif yety` ~ieifjtjhe jej hohfhb | thlif oieahe oc 7 e''< 7 &;1?% Hoh oyh sh|jhlif jeoi~ieoie ohe
{hty sh|jhlif oi~ieoie zhea ojayeh`he ohfhg ~ieifjtjhe jej% Sh|jhlif
ti|{ilyt hohfhb 4
8% Sh|jhlif jeoi~ieoie 8 "R8* hohfhb ~|moy` jeoj`htm| zhea ojayeh`he
yety` giezy{ye `yi{jmei| hohfhb 4
h* oi{hje ~|moy`
l* {jezhf
k* ch{jfjth{ ohe cjty|
o* |hahg ~jfjbhe qh|eh
i* ejfhj ~y|eh dyhf
c* ohzh thbhe
a* `iti|{iojhhe {y`y khohea
b* `idi|ejbhe {yh|h zhea ojbh{jf`he mfib bheo~bmei Em`jh%
@h|ieh hoh {igljfhe jeoj`htm| zhea ojfjbht& gh`h hoh {igljfhe
~i|ezhthhe ohfhg `yi{jmei| gieaiehj ~|moy`% Oh|j bh{jf mfhb ohth
ojoh~ht`he bh{jf zhea ti|hea`yg ohfhg thlif ;%; oj lhqhb jej 4
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91
_hlif ;%;
\jea`h{he Bh{jf iea`y|he Shfjojth{ Jtig @yi{jmei|
^hoh i|thezhhe Gieaiehj |moy` "R8*
Lytj| \ bjtyea \ thlif @iti|heahe
8 >&313 >&;1? Shfjo
< >&2;> >&;1? Shfjo
; >&1:> >&;1? Shfjo
? >&329 >&;1? Shfjo
9 >&1?8 >&;1? Shfjo
3 >&2;> >&;1? Shfjo
1 >&138 >&;1? Shfjo
2 >&283 >&;1? Shfjo
: >&28: >&;1? Shfjo
[ygli| 4 Ohth ~|jgi| 88 zhea ojmfhb
Bh{jf oj thlif ;%; gieyedy``he lhbqh {igyh lytj| ~i|thezhhe
gieaiehj ~|moy` "R8* zhea {ilhezh` : ~i|thezhhe hohfhb shfjo `h|ieh
gieyedy``he bh{jf | bjtyea zhea filjb li{h| oh|j | thlif& h|tjezh {igyh
lytj| ~i|thezhhe oh~ht ojayeh`he {ilhahj je{t|ygiet ~ieifjtjhe%
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92
@h|ieh hoh ig~ht jeoj`htm| zhea ojfjbht& gh`h hoh ig~ht ~i|ezhthhe
ohfhg `yi{jmei| gieaiehj bh|ah% Oh|j bh{jf mfhb ohth ojoh~ht`he bh{jf
zhea ti|hea`yg ohfhg thlif ;%? oj lhqhb jej 4
_hlif ;%?
\jea`h{he Bh{jf iea`y|he Shfjojth{ Jtig @yi{jmei|
^hoh i|thezhhe Gieaiehj Bh|ah "R&199 >&;1? Shfjo
< >&19< >&;1? Shfjo
; >&291 >&;1? Shfjo
? >&1;? >&;1? Shfjo
[ygli| 4 Ohth ~|jgi| zhea ojmfhb
Bh{jf oj thlif ;%? gieyedy``he lhbqh {igyh lytj| ~i|thezhhe gieaiehj
bh|ah "R
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9:
i* gieki|jth`he `iyeaayfhe Em`jh `i~hoh m|hea fhje
c* giedhoj`he bheo~bmei gi|i` Em`jh {ilhahj ~jfjbhe ythgh%
@h|ieh hoh iehg jeoj`htm| zhea ojfjbht& gh`h hoh iehg ~i|thezhhe
ohfhg `yi{jmei| gieaiehj fmzhfjth{ ~ifheaahe% Oh|j bh{jf mfhb ohth
ojoh~ht`he bh{jf zhea ti|hea`yg ohfhg thlif ;%9 oj lhqhb jej
_hlif ;%9
\jea`h{he Bh{jf iea`y|he Shfjojth{ Jtig @yi{jmei|
^hoh i|thezhhe Gieaiehj Fmzhfjth{ "Z*
Lytj| \ bjtyea \ thlif @iti|heahe
8 >&31< >&;1? Shfjo
< >&139 >&;1? Shfjo
; >&239 >&;1? Shfjo
? >&239 >&;1? Shfjo
9 >&2 >&;1? Shfjo
3 >&:>1 >&;1? Shfjo
[ygli| 4 Ohth ~|jgi| 88 zhea ojmfhb
Bh{jf oj thlif ;%9 gieyedy``he lhbqh {igyh lytj| ~i|thezhhe
gieaiehj Fmzhfjth{ ~ifheaahe "Z* zhea {ilhezh` 3 ~i|thezhhe hohfhb
shfjo `h|ieh gieyedy``he bh{jf | bjtyea zhea filjb li{h| oh|j | thlif&
h|tjezh {igyh lytj| ~i|thezhhe oh~ht ojayeh`he {ilhahj je{t|ygiet
~ieifjtjhe%
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3>
;%&12> >&3>> \ifjhlif
R< >&2>1 >&3>> \ifjhlif
Z >&2>< >&3>> \ifjhlif
[ygli| 4 Ohth ~|jgi| 88 zhea ojmfhb
Bh{jf oj thlif ;%3 gieyedy``he lhbqh {igyh lytj| ~i|thezhhe
gieaiehj ^|moy` "R8*& bh|ah "R
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38
sh|jhlif'sh|jhlif zhea hoh% ^i|bjtyeahe gh{jea'gh{jea jtig yety` gh{jea'
gh{jea sh|jhlif ofh`y`he oieahe kh|h gieiety`he ti|filjb ohbyfy filh|
jeti|shf {`m|& oieahe kh|h gieabjtyea {`m| ti|tjeaaj ohe ti|ieohb oh|j lytj|'
lytj| ~i|ezhthhe% Gh{jea'gh{jea sh|jhlif jej gigjfj`j {`m| ti|tjeaaj tjh~
~i|thezhhe 9 ohe ti|ieohb 8& `igyojhe oh~ht oj`ithbyj |ethea ejfhj gh{jea'
gh{jea jtig yety` `htiam|j tjh~ diedhea& zhjty {`m| ti|tjeaaj oj`y|heaj {`m|
ti|ieohb `igyojhe ojlhaj tjea`hthe ~iglhajhe `ifh{ jeti|shf zhea
ojbh|h~`he% ^i|bjtyeaheezh hohfhb {ilhahj li|j`yt 4
Jeti|shf 7
7
7 >&2>
[ibjeaah oj{t|jly{j `|jti|jh gh{jea'gh{jea jeoj`htm| hohfhb4
8% Dhqhlhe 8&>> 8&2> ti|gh{y` `htiam|j ~iejfhjhe {heaht |ieohb hthy
{heaht tjoh` {itydy
ti|gh{y` `htiam|j ~iejfhjhe {heaht tjeaaj hthy {heaht
{itydy%
Li|j`yt jej hohfhb bh{jf theaah~he |i{~meoie ti|bhoh~ sh|jhlif'
sh|jhlif zhea ojayeh`he ohfhg ~iejfjtjhe jej4
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3)*
giezhth`he {heaht tjoh` {itydy& ? m|hea "8;)* giezhth`he tjoh` {itydy&
8 m|hea ";)* giezhth`he eit|hf& 8: m|hea "3;)* giezhth`he {itydy ohe
; m|hea "8>)* giezhth`he {heaht {itydy% \hth |hth jtig {ili{h| ;&9>
gieyedy``he lhbqh ~iejfhjhe |i{~meoie ti|gh{y` ohfhg ~iejfhe tjeaaj%
Bhf jej li|h|tj bheo~bmei Em`jh gighea gigjfj`j oi{hje ~|moy` zhea
gieh|j`%
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3;
_hlif ;%2
_heaah~he |i{~meoie ti|bhoh~ ~i|ezhthhe lhbqh {jezhf
bheo~bmei gi|i` Em`jh {heaht yht
Em Dhqhlhe [`m| C ) "C r E*
8 [heaht {itydy 9 3 ) ;>
< [itydy ? 81 91) 32
; Eit|hf ; < 1) 3
? _joh` {itydy < 8 ;) 8>>) 88>
\hth'|hth ;%31
[ygli| 4 Ohth ~|jgi| 88 zhea ojmfhb
Li|oh{h|`he thlif ;%2 oj hth{ oh~ht oj`ithbyj lhbqh ? m|hea "8;)*
giezhth`he {heaht tjoh` {itydy& 8 m|hea ";)* giezhth`he tjoh` {itydy& ) 3>
; Eit|hf ; > >) >? _joh` {itydy < 8 ;) 8>>) 8>2
\hth'|hth ;%3>
[ygli| 4 Ohth ~|jgi| 88 zhea ojmfhb
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3?
Li|oh{h|`he thlif ;%: oj hth{ oh~ht oj`ithbyj lhbqh 3 m|hea ")*
giezhth`he {heaht tjoh` {itydy& 8 m|hea ";)* giezhth`he tjoh` {itydy& >
m|hea ">)* giezhth`he eit|hf& 89 m|hea "9>)* giezhth`he {itydy ohe 2
m|hea "
gieyedy``he lhbqh ~iejfhjhe |i{~meoie ti|gh{y` ohfhg ~iejfhe tjeaaj%
Bhf jej li|h|tj giey|yt |i{~meoie cjty|-ch{jfjth{ zhea hoh oj bheo~bmei
Em`jh gighea gieaj`ytj ~i|`iglheahe ti`emfmaj%
_hlif ;%8>
_heaah~he |i{~meoie ti|bhoh~ ~i|ezhthhe lhbqh bheo~bmei
gi|i` Em`jh gigjfj`j |hahg qh|eh zhea gieh|j`
Em Dhqhlhe [`m| C ) "C r E*
8 [heaht {itydy 9 1 8>>) 8>?
\hth'|hth ;%?1
[ygli| 4 Ohth ~|jgi| 88 zhea ojmfhb
Li|oh{h|`he thlif ;%8> oj hth{ oh~ht oj`ithbyj lhbqh 3 m|hea ")*
giezhth`he {heaht tjoh` {itydy& < m|hea "1)* giezhth`he tjoh` {itydy& 8
m|hea ";)* giezhth`he eit|hf& 8? m|hea "?1)* giezhth`he {itydy ohe 1
m|hea "
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_hlif ;%88
_heaah~he |i{~meoie ti|bhoh~ ~i|ezhthhe lhbqh ejfhj dyhf
{ikmeobheo~bmei gi|i` Em`jh tjeaaj
Em Dhqhlhe [`m| C ) "C r E*
8 [heaht {itydy 9 9 81) ) ?2
; Eit|hf ; ? 8;) 8 8>>) :2
\hth'|hth ;%)* giezhth`he {itydy ohe
9 m|hea "81)* giezhth`he {heaht {itydy% \hth |hth jtig {ili{h| ;&
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Li|oh{h|`he thlif ;%8< oj hth{ oh~ht oj`ithbyj lhbqh 9 m|hea "81)*
giezhth`he {heaht tjoh` {itydy& > m|hea ">)* giezhth`he tjoh` {itydy& )* giezhth`he {itydy ohe 9
m|hea "81)* giezhth`he {heaht {itydy% \hth |hth jtig {ili{h| ;&3>
gieyedy``he lhbqh ~iejfhjhe |i{~meoie ti|gh{y` ohfhg ~iejfhe tjeaaj%
Bhf jej li|h|tj giey|yt |i{~meoie ohzh thbhe bheo~bmei Em`jh lhj`%
_hlif ;%8;
_heaah~he |i{~meoie ti|bhoh~ ~i|ezhthhe lhbqh {y`y
khohea bheo~bmei gi|i` Em`jh gyohb ojtigy`he
Em Dhqhlhe [`m| C ) "C r E*
8 [heaht {itydy 9 9 81) ) 1 >) >
? _joh` {itydy < < 1) ?
9 [heaht _joh` {itydy 8 9 81) 9
Dygfhb ;> 8>>) 8>3
\hth'|hth ;%9;
[ygli| 4 Ohth ~|jgi| 88 zhea ojmfhb
Li|oh{h|`he thlif ;%8; oj hth{ oh~ht oj`ithbyj lhbqh 9 m|hea "81)*
giezhth`he {heaht tjoh` {itydy& < m|hea "1)* giezhth`he tjoh` {itydy& >
m|hea ">)* giezhth`he eit|hf& 82 m|hea "3>)* giezhth`he {itydy ohe 9
m|hea "81)* giezhth`he {heaht {itydy% \hth |hth jtig {ili{h| ;&9;
gieyedy``he lhbqh ~iejfhjhe |i{~meoie ti|gh{y` ohfhg ~iejfhe tjeaaj%
Bhf jej li|h|tj giey|yt |i{~meoie {y`y khohea bheo~bmei Em`jh gyohb
ojtigy`he%
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_hlif ;%8?
_heaah~he |i{~meoie ti|bhoh~ ~i|ezhthhe lhbqh `idi|ejbhe
{yh|h zhea ojti|jgh `me{ygie bheo~bmei gi|i` Em`jh lhay{
Em Dhqhlhe [`m| C ) "C r E*
8 [heaht {itydy 9 1 ) 1 8>>) 889
\hth'|hth ;%2;
[ygli| 4 Ohth ~|jgi| 88 zhea ojmfhb
Li|oh{h|`he thlif ;%8? oj hth{ oh~ht oj`ithbyj lhbqh ; m|hea "8>)*
giezhth`he {heaht tjoh` {itydy& 8 m|hea ";)* giezhth`he tjoh` {itydy& 8
m|hea ";)* giezhth`he eit|hf& 82 m|hea "3>)* giezhth`he {itydy ohe 1
m|hea "
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Li|oh{h|`he thlif ;%89 oj hth{ oh~ht oj`ithbyj lhbqh ? m|hea "8;)*
giezhth`he {heaht tjoh` {itydy& > m|hea ">)* giezhth`he tjoh` {itydy& >
m|hea ">)* giezhth`he eit|hf& 83 m|hea "9;)* giezhth`he {itydy ohe 8>
m|hea ";;)* giezhth`he {heaht {itydy% \hth |hth jtig {ili{h| ;&:;
gieyedy``he lhbqh ~iejfhjhe |i{~meoie ti|gh{y` ohfhg ~iejfhe tjeaaj%
Bhf jej li|h|tj giey|yt |i{~meoie `idi|ejbhe fith` {i|sjki kieti|
bheo~bmei gi|i` Em`jh gyohb ojtigy`he
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? m|hea "8;)* giezhth`he {heaht {itydy% \hth |hth jtig {ili{h| ;&1>
gieyedy``he lhbqh ~iejfhjhe |i{~meoie ti|gh{y` ohfhg ~iejfhe tjeaaj%
Bhf jej li|h|tj giey|yt |i{~meoie bh|ah bheo~bmei gi|i` Em`jh
ti|dhea`hy%
_hlif ;%81
_heaah~he |i{~meoie ti|bhoh~ ~i|ezhthhe lhbqh bh|ah
bheo~bmei gi|i` Em`jh {i{yhj oieahe yhfjth{ezh
Em Dhqhlhe [`m| C ) "C r E*
8 [heaht {itydy 9 ? 8;)
< [itydy ? 82 3>) 1>) 8>;
\hth'|hth ;%?;
[ygli| 4 Ohth ~|jgi| 88 zhea ojmfhb
Li|oh{h|`he thlif ;%81 oj hth{ oh~ht oj`ithbyj lhbqh 3 m|hea ")*
giezhth`he {heaht tjoh` {itydy& 8 m|hea ";)* giezhth`he tjoh {itydy& 8
m|hea ";)* giezhth`he eit|hf& 82 m|hea "3>)* giezhth`he {itydy ohe ?
m|hea "8;)* giezhth`he {heaht {itydy% \hth |hth jtig {ili{h| ;&?;
gieyedy``he lhbqh ~iejfhjhe |i{~meoie ti|gh{y` ohfhg ~iejfhe tjeaaj%
Bhf jej li|h|tj giey|yt |i{~meoie bh|ah bheo~bmei gi|i` Em`jh {i{yhj
oieahe yhfjth{ezh%
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_hlif ;%82
_heaah~he |i{~meoie ti|bhoh~ ~i|ezhthhe lhbqh bh|ah {y`y
khohea bheo~bmei gi|i` Em`jh gy|hb ohe ti|dhea`hy mfib
`me{ygie
Em Dhqhlhe [`m| C ) "C r E*
8 [heaht {itydy 9 ? 8;)
< [itydy ? 88 ;1) ??
; Eit|hf ; 1 8>>) :3
\hth'|hth ;%
[ygli| 4 Ohth ~|jgi| 88 zhea ojmfhb
Li|oh{h|`he thlif ;%82 oj hth{ oh~ht oj`ithbyj lhbqh 9 m|hea "81)*
giezhth`he {heaht tjoh` {itydy& ; m|hea "8>)* giezhth`he tjoh` {itydy&
1 m|hea "
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Li|oh{h|`he thlif ;%8: oj hth{ oh~ht oj`ithbyj lhbqh ? m|hea "8;)*
giezhth`he {heaht tjoh` {itydy& 8 m|hea ";)* giezhth`he tjoh` {itydy& ?
m|hea "8;)* giezhth`he eit|hf& 82 m|hea "3>)* giezhth`he {itydy ohe ;
m|hea "8>)* giezhth`he {heaht {itydy% \hth |hth jtig {ili{h| ;&9>
gieyedy``he lhbqh ~iejfhjhe |i{~meoie ti|gh{y` ohfhg ~iejfhe tjeaaj%
Bhf jej li|h|tj giey|yt |i{~meoie bh|ah bheo~bmei gi|i` Em`jh {i{yhj
oieahe ghechht zhea oj|h{h`he%
;% Sh|jhlif Fmzhfjth{
Yety` gieaithbyj theaah~he |i{~meoie ti|bhoh~ sh|jhlif fmzhfjth{&
ojy`y| oieahe gieaayeh`he ~i|ezhthhe {ilhezh` iehg lytj|% Bh{jf
dhqhlhe {ifiea`h~heezh oh~ht ojfjbht ~hoh thlif oj lhqhb jej4
_hlif ;%
_heaah~he |i{~meoie ti|bhoh~ ~i|ezhthhe lhbqh `me{ygie ~yh{
ti|bhoh~ bheo~bmei gi|i` Em`jh
Em Dhqhlhe [`m| C ) "C r E*
8 [heaht {itydy 9 9 81) ) 3>
; Eit|hf ; < 1) 3
? _joh` {itydy < > >) >
9 [heaht _joh` {itydy 8 2 8>>) ::
\hth'|hth ;%;>
[ygli| 4 Ohth ~|jgi| 88 zhea ojmfhb
Li|oh{h|`he thlif ;% oj hth{ oh~ht oj`ithbyj lhbqh 2 m|hea " m|hea ">)* giezhth`he tjoh {itydy& )* giezhth`he {itydy ohe 9
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1