peluang masa depan bisnis it v4
DESCRIPTION
TRANSCRIPT
Peluang Bisnis & ProfesiICT di Indonesia
Kokoh Kabul Amin | ASM Customer Care | [email protected] Telkom Unit Consumer Service Bandung Timur
INTERNET Trend
INTERNET Jumlah Pengguna
Walaupun Indonesia urutan ke-5 besar di AsiaJika dilihat dari penetrasi masih jauh di bawah Malaysia, Vietnam, Thailand
Bersiap meninggalkan Era Seluler dan memasuki Era Data
Peran Teknologi Informasi : Transformasi Kapabilitas
(unleash, democratize, empower)
Freedom ofTime, Place,
Form
SpeedReal-time process
FlexibilityAdaptibility of Change
CoverageBorderless
KnowledgeSharing Media
CreativityOpen Collaboration
on new ideas
Cost EfficiencyTransaction, Energy, &Operational
Sumber : Indra Utoyo, Dir IT PT Telkom
Impact of Digital TechnologyPower
Moore’s Lawsays that
computing power doubles
every 18 months
X1.3 pa
Bandwidth
Gilder’s Lawsays that
Telecom BWtriplesevery
12 months
X3 pa
Network
Metcalfe’s Law says that the value of a network is the square of its
nodes
x n x n
Diversity
Kao’s Law says that
creativity risesexponentially
withdiversity
x exp (d)
X X X=Impact
OfTechnology
Source: Peter Fisk, Marketing Genius
It’s a New Age…..The Upcoming Era of Conceptual Age
Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005
18th century 19th century 20th century 21st century
AGRICULTURE AGE(farmers)
INDUSTRIAL AGE(factory workers)
INFORMATION AGE(knowledge workers)
CONCEPTUAL AGE(creators & empathizers)
ATG (affluence, technology, globalization)
to
from
“The Next decade will be the Value Era- the refining & institutionalizing of the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”. Gordon Petrash, PWC- Intellectual Asset Management Practice
Pertimbangan Membangun Bisnis IT
Market Size
Service & Application
Trend
Technology Trend
Life Style Trend
HOW to CREATE
anIT Bussiness
Services Trend
TREND Aplikasi & Teknologi untuk Communication, Entertainment, dan Lifestyle membutuhkan sarana internet dengan Bandwidth yagn besar/lebar = kebutuhan solusi “Broadband Access”.
Source: VENTURE DATA, 2005, IMS ASIA 2006
Nggak kebayang kan jika Kita menikmati
Youtube menggunakan Inet
Dial-Up? Cape deeh!!!
BROADBAND ACCESS TECHNOLOGY TREND
Cable Broadband
Access
• XDSL• Optic• HFC
Wireless Broadband
Access
• HSDPA, USDPA• LTE• EVDO• WiFi + WiMAX
BROADBANDTECHNOLOGY
FENOMENA E-LIFE STYLE
• Teknologi Digital telah merambah ke banyak bidang kehidupan
• Aplikasi Web 2.0 yg memungkinkan setiap orang menjadi Prosumer (Producer +
Consumer) scr mudah & instan
• Aplikasi WEB Multimedia dan interaktif : Video website, Social Network,
mendorong promosi Many-to-Many yg lebih efektif dan murah daripada iklan
konvensional
• Bisnis RBT lebih menguntungkan daripada Penjualan Kaset & CD
• Larisnya penjualan Smart Mobile Gadget berkonten yg memungkinkan always
Updated & Connected (Iphone, Android, Blackberry, Nokia, SonyEr, Laptop
Netbook, Tablet)
• Fenomena Air-Asia, pesan on-line 1 tahun sebelum terbang
``
Menjadikan bisnis penerbangan menjadi lebih efisien
•Registrasi online sebagai senjata utama memangkas biaya reseller (travel agent)
•Link Hotel dan akomodasi terintegrasi (One-Stop online services : kemudahan untuk konsumen)
Kompas.com REBORN
FIS On-Line Home Schooling
LAIN-LAIN
• KASKUS• IDWS• SEWABUS.com• BENERINRUMAH.wordpress.com• KREDITRUMAHANDA.com
LIFE STYLE, WHERE’S UR POSITION?
• TREND : Mengikuti ? Memprediksi ? Membuat Trend Baru ?
• Riset Pasar, mencari “The Most Wanted Thing” -> Memprediksi
Trend
• Inovasi & Kreativitas -> Membuat Trend Baru
• Peluang Niche Market
– Mudah & Murah belum tentu lebih laris
– Mahal & Bergengsi belum tentu susah laris
PELUANG BISNIS IT
• Content Provider
• Jasa ICT System Integrator
• Jasa Konsultan IT Security, Jasa Cyber-Lawyer,
• Production House : Digital Animasi, Digital Music
• Sertifikasi IT, IT Audit
• Jasa Sistem Monitoring (surveilance), Jasa VPN
• Jasa Terpadu IT-Ekspor utk support KUKM
• On-line Product Reseller, Jasa Reservasi On-Line
• IT Clinic for Dummies
• Jasa perbaikan & pemeliharaan (Remote, Visit) Komputer & LAN
• Internet Booth (Warnet Mini)
Sukseskan ….. Indonesia, 1 Keluarga – 1 Pengusaha
TERIMA KASIHwww.telkomspeedy.comwww.telkom.co.id
Facebook.com/kokohkabul@KaboeLBerGizi