pantauan social media! pemilihan gubernur sulawesi selatan 2013

SOCIAL MEDIA MONITORING PILKADA SULAWESI SELATAN

PERIODE: 13 NOVEMBER – 13 DESEMBER, 2012

Hasil Pantauan aktivitas, isu dan kampanye dari 3

calon Gubernur Sulawesi Selatan 2013 - 2018:

Syahrul Yasin Limpo - Agus Arifin Nu'mang

lham Arif Sirajuddin - Aziz Qahhar Mudzakkar,

Andi Rudiyanto Asapa - Andi Nawir Pasinringi

Yang ditangkap dan dirangkum dari berbagai

kegiatan di social media dalam kurun waktu 13

November – 13 Desember 2012.

TUJUAN SOCIAL MEDIA MONITORING

POPULASI SOSIAL MEDIA DI SULAWESI SELATAN

Kabupaten BantaengKabupaten BarruKabupaten BoneKabupaten BulukumbaKabupaten EnrekangKabupaten GowaKabupaten JenepontoKabupaten Kepulauan SelayarKabupaten LuwuKabupaten Luwu TimurKabupaten Luwu UtaraKabupaten MarosKabupaten Pangkajene dan KepulauanKabupaten PinrangKabupaten Sidenreng RappangKabupaten SinjaiKabupaten SoppengKabupaten TakalarKabupaten Tana TorajaKabupaten Toraja UtaraKabupaten WajoKota MakassarKota PalopoKota Parepare

Keyword Name Buzz Unique User Reach Interaction Index

Syahrul - Agus 1534 968 875,703 63.10%

Ilham - Arif 1213 700 761,556 57.71%

Rudiyanto - Nawir 544 290 179,462 53.31%

Grand Total 3,291 1,958 1,816,721

Overview

Distribusi percakapan setiap kandidat

Overview

Performance analysis seluruh kandidat

Syahrul-Agus, 63.10%

Ilham-Arif, 57.71%

Rudiyanto-Nawir, 53.31%

50.00%

52.00%

54.00%

56.00%

58.00%

60.00%

62.00%

64.00%

66.00%

- 200,000 400,000 600,000 800,000 1,000,000 1,200,000

Inte

ract

ion

Ind

ex

Reach

Syahrul-Agus

Ilham-Arif

Rudiyanto-Nawir

Overview

Share of voice seluruh kandidat

Syahrul-Agus47%

Ilham-Arif37%

Rudiyanto-Nawir16%

Analisis Sentiment

Media distribution (most distribution channel)

0 200 400 600 800 1000 1200 1400 1600

Ilham-Arif

Rudiyanto-Nawir

Syahrul-Agus

video

twitter

news

forum

facebook

blog

Overview

Storyline trend conversation

0

100

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600

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2

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/11

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/13

/12

Ilham-Arif Rudiyanto-Nawir Syahrul-Agus

Analisis Sentiment

Analisis sentiment seluruh kandidat

0 200 400 600 800 1000 1200 1400 1600

Ilham-Arif

Rudiyanto-Nawir

Syahrul-Agus

neutral

negative

positive

Brand equity

Candidate equity - Competitive analysis

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

0 200 400 600 800 1000 1200 1400 1600 1800

SIM

Sco

re

Net Sentiment

Syahrul-Agus

Ilham-Arif

Rudiyanto-Nawir

Keyword mapping all candidate

Twitter

Influencer Twitter – By reach

Syahrul-Agus Ilham-Arif Rudiyanto-Nawir

USER reach USER reach USER reach

Anonymous4rt 37367 TrioMacan2000 177276 tribuntimur 22534

Justdhenu 35023 tribunnews 62091 KartikaDjoemadi 14290

oke_zone 34220 Bisniscom 43642 Gerindra 10064

ISAALmuhammad 31009 tribuntimur 22546 qulhaqKamikaze 9386

SyahrulYasinL 25228 ChibiTwibiSpore 19906 Assadiqulhaq 9240

sonorafm92 24713 hmturkiye 17922 RS_OL 4598

5rigala2012 24636 erikpalupi 15992 asmawatiyuli 4418

SupirPete2 22118 romaindonesia 14087 tribunpontianak 3831

letjenlatief 20433 irwan_wicaksono 12648 fajaronline 3794

W7P 19885 yuuutfa 3190

Twitter

Influencer Twitter – By mention


USER Mention USER Mention USER Mention

syahrulyasinl 50 IA_pedulirakyat 57 datuakrajoangek 42

paccarita 36 beccemakassar 20 imron_cn 14

SAYANGJilid2 19 pb_ina_official 16 Rudy_Xp 10

Vampire_RI 18 tribunnews 14 Prabowo08 9

sampan_induk 15 AngelousQueen 12 tribuntimur 7

tutihand_ 14 TrioMacan2000 12 yustianfm 7

Syahrul_YL 10 ChibiTwibiSpore 11 Iank_theJago 6

TrioMacan2000 10 foursquare 9 unbulatbulat 6

andi_irfa 9 ShiroArmstrong 8 sipiliang 6

maqbulhalim 9 TeguhNurdiansya 5

Twitter

Influencer Twitter – By engagement


USER engagement USER engagement USER engagement

uLi_naQza 16 IA_pedulirakyat 54 datuakrajoangek 56

rezhathedevil 16 uLi_naQza 16 sipiliang 9

syl_team 13 rezhathedevil 16 rezhathedevil 7

Jerawaat 12 sayaSULSEL 11 SuaraSulsel 7

MakassarADS 10 MakassarADS 10 uLi_naQza 7

BloggerSulsel 9 Jerawaat 10 Fire_87 7

tutihand_ 8 beccemakassar 9 Garud4na 5

CostaConcordia_ 7 asmawatiyuli 9 angga_bex 5

IchaaL53 7 agungrifan 9 apakabarDaeng 5

joe_salapasi 7 mikhailobhy 9 kabarmakassar_ 4

Twitter

Influencer Twitter – By Impact


USER reach #Post Impact USER reach #Post Impact USER reach #Post Impact

Anonymous4rt 37367 1 37367 TrioMacan2000 177276 1 177276 tribuntimur 22534 1 22534

Justdhenu 35023 1 35023 tribunnews 62091 2 124182 KartikaDjoemadi 14290 1 14290

oke_zone 34220 1 34220 Bisniscom 43642 1 43642 Gerindra 10064 1 10064

ISAALmuhammad

31009 1 31009 tribuntimur 22546 4 90184 qulhaqKamikaze 9386 1 9386

SyahrulYasinL 25228 1 25228 ChibiTwibiSpore 19906 1 19906 Assadiqulhaq 9240 1 9240

sonorafm92 24713 1 24713 hmturkiye 17922 1 17922 RS_OL 4598 1 4598

5rigala2012 24636 3 73908 erikpalupi 15992 4 63968 asmawatiyuli 4418 1 4418

SupirPete2 22118 2 44236 romaindonesia 14087 1 14087 tribunpontianak 3831 1 3831

letjenlatief 20433 1 20433 irwan_wicaksono 12648 1 12648 fajaronline 3794 1 3794

W7P 19885 3 59655 yuuutfa 3190 3 9570

Facebook

Influencer Facebook – By Like


username Likes username Likes username Likes

E100 32 Tongkonan Toraja 24 Prabowo Subianto 3816

Tongkonan Toraja 24 Radio Serambi FM Banda Aceh 21 Tongkonan Toraja 24

Putra Blora Mustika 10 Elnino M. Husein Mohi, S.T., M.Si. 14 MJ Palopo 10

Firman Adi Saputra Asli 9 Berita Aneh dan Unik 12 Lindung Silalahi 7

Fesbuker Memilih 9 Jen Zainal Asyikin Hans 11 GarudaNa 4

Imam Fuadi 8 Pdiperjuangan Jabar 10 Irone KaRo-KaRo 3

Iwan Kennel 7 Tengku Yusuff 10 Yusran Muhammad Iqtishadi 2

Radio Sonora Semarang FM 98.9 7 Ifa Yulianti Sahab 9 Sulsel Tampan 1

Delta FM Makassar 2 Devi Palela Zoetexs 7 Agung Darmadi 1

I Love BONE 2 Ramdan Malik 6 Adhy Forester 1

Facebook

Influencer Facebook – By Status


username post username post username post

Iwan Kennel 3 Ramayana Son 2 Sulsel Tampan 2

Berita Update 24Jam 3 Nuridin Dino 2 Fesbuker Memilih 2

AYO DUKUNG KLUB-KLUB SULSEL BERLAGA DI PENTAS NASIONAL

2 Ratu Rimba Niagara 2 MJ Palopo 2

Fesbuker Memilih 2 Fesbuker Memilih 2 Muhammad Iqbal 1

Dee Ddy 1 Songul Cesur 1 Adhy Forester 1

Himpunan Masyarakat Indonesia Cinta Damai

1 Rhi Evol Elamrhi 1Andi Said Pabokori Tabir

Surya Sayang 1

Delta FM Makassar 1 Mehdi Gursel 1 Ajra Asridjal 1

Arkanudin Masrury 1 Ajra Asridjal 1 Daniel Saputra Adjie 1

Imam Fuadi 1 Gian Utomo 1 GarudaNa 1

Kabupaten Maros 1 Media Informasi Online 1 Agung Darmadi 1

Blog

Influencer Blog


Blog_url post Blog_url post Blog_url post

http://maqbulhalim.blogspot.com 4http://ideguenews.blogspot.co

m8

http://ideguenews.blogspot.com

1

http://ideguenews.blogspot.com 2http://maqbulhalim.blogspot.co

m3

http://maqbulhalim.blogspot.com

1

http://antikorupsijateng.wordpress.com

2http://kickdahlan.wordpress.co

m3

http://www.pkspiyungan.org 1http://atlantissunda.wordpress.c

om2

http://asriadiharun.wordpress.com

2

http://mrsupel.blogspot.com 2

http://antikorupsijateng.wordpress.com

2

http://justmecia.wordpress.com 1

http://feedproxy.google.com 1

http://kabarnet.wordpress.com 1

Forum

Influencer Forum


webs_url post webs_url post webs_url post

http://politik.kompasiana.com 1 http://hiburan.kompasiana.com 9

http://forum.kompas.com 1 http://forum.kompas.com 2

http://forum.detik.com 2

YouTube

Influencer Youtube


Video_title post Video_title post Video_title post

buloapublish 2 BeritaTvIndo 2 garudana1 1

Maqbul Halim 1 Pusat Berita 1 Aulia Widya 1

isnan1selayar 1 rizkymaulana94 1

Suara Rakyat 1 bedu beda 1

rian pasande 1 eno sosialis 1

News

Influencer News


News_url post News_url post News_url post

http://www.tribunnews.com 35 http://www.tempo.co 41 http://www.tribunnews.com 13

http://www.tempo.co 9 http://www.tribunnews.com 33

http://news.okezone.com 6 http://www.pikiran-rakyat.com 2

http://detik.feedsportal.com 3 http://entertainment.kompas.com 2

http://nasional.inilah.com 2 http://www.republika.co.id 1

http://www.republika.co.id 2 http://medan.tribunnews.com 1

http://www.thejakartapost.com 1

http://news.liputan6.com 1

http://regional.kompas.com 1

http://www.pikiran-rakyat.com 1

News

Media Share


Media RT Media RT Media RT

okezone.com 7 Tribunnews.com 11 tribunnews.com 1

tribunnews.com 6 kabarmakassar.com 1

seputar-indonesia.com 4

celebesonline.com 1

golkarsulsel.org 1

News

Most RT News


Source Count Source Count Source Count

http://news.okezone.com/read/2012/11/25/340/

722952/ptun-adukan-syahrul-yasin-limpo-ke-

presiden

7http://www.tribunnews.com/2012/11/18/tarian-rebana-

iringi-arakan-aziz-qahhar-di-desa-temban6

http://makassar.tribunnews.com/2012/11/14/kpu-gowa-

minta-tambah-tps-tim-ia-dan-garudana-menolak1

http://makassar.tribunnews.com/mobile/index.p

hp/2012/11/11/ini-kronologi-percobaan-

pembunuhan-syahrul-yl

5

http://makassar.tribunnews.com/mobile/index.php/201

2/11/22/ini-penilaian-anggota-brimob-terhadap-aziz-

qahhar

2 http://www.kabarmakassar.com/?p=19403 1

http://www.seputar-

indonesia.com/news/gubernur-sulsel-syahrul-

yasin-limpo-mari-mengedepankan-kemanusiaan

4 http://makassar.tribunnews.com/news/politik 1

http://www.celebesonline.com/2012/11/17/murs

alim-bangga-mirip-syahrul-yasin-limpo/1

http://makassar.tribunnews.com/2012/12/07/besok-

ilham-konsolidasi-dengan-akhwat-pks-sulsel1

http://www.golkarsulsel.org/index.php?option=c

om_content&view=article&id=2083:orang-

sumut-di-sulsel-dukung-sayang&catid=9:berita-

media&Itemid=111

1http://makassar.tribunnews.com/2012/11/20/pks-siap-

sebar-kartu-semangat-baru-ia-door-to-door1

http://makassar.tribunnews.com/2012/11/20/sya

hrul-yl-bimbing-640-babinsa-ikuti-bimtek1

http://www.tribunnews.com/2012/11/18/tarian-rebana-iringi-arakan-aziz-qahhar-di-desa-temban

















Application

Most used Application


Source Count Source Count Source Count

twitterfeed 694 twitterfeed 209 Twitter for BlackBerryÂ® 83

Twitter for BlackBerryÂ® 144 Twitter for BlackBerryÂ® 152 twitterfeed 78

web 76 web 148UberSocial for

BlackBerry48

UberSocial for BlackBerry 74 UberSocial for BlackBerry 69 web 41

dlvr.it 59 Facebook 60 Twitter for Mac 34

Facebook 21 dlvr.it 35 Twitter for Android 19

Write Longer 17 Mobile Web 23 TweetCaster for Android 16

Twitter for Android 16 Twitter for iPhone 21 dlvr.it 12

Tweet Button 15 Write Longer 20 Facebook 9

Twitter for iPhone 14 Twitter for Android 18 Tweet Button 7

Demographic distribution


City Count City Count City Count

Makassar 239 Makassar 185 Makassar 126

Jakarta 69 Jakarta 39 Jakarta 18

Palembang 21 Manado 18 Bandung 11

Bandung 20 Bandung 18 Manado 4

Manado 20 Palembang 11 Semarang 3

Medan 15 Medan 10 Palu 3

Bekasi 9 Bekasi 6 Medan 3

Malang 9 Bekasi 6 Bekasi 2

Bekasi 9 Cirebon 5 Bekasi 2

Semarang 6 Depok 5 Pontianak 2

pantauan social media! pemilihan gubernur sulawesi selatan 2013

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