11/8/2011

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EXPORT AUDIT(An Overview)

Disampaikan oleh :

Dika Rinakuki

EKSPOR

• Penjualan produk ke pasar diLuar Negeri

WHY EXPORT ?

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WHY EXPORT ?

1. Harga jual

2. Keuntungan komparatif

3. Biaya Transportasi

4. Biaya tak terduga

5. Proses Handling

6. Karakteristik produk

Domestic

Market

Rendah-Sdg

Rendah

Rendah-Sdg

Tinggi

Sedang

Lebih sederhana

Export

Market

Sdg-Tinggi

Tinggi

Tinggi

Rendah

Tinggi

Lebih kompleks

COMPANY

VISION/MISSION

TUJUAN EKSPOR

• Meningkatkan laba• Membuka pasar baru• Memanfatkan kelebihan kapasitas• Mengembangkan competitiveness

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SOME RELEVANT QUESTIONS

• What do the markets need ?• What are the products that we could export ?• How are the competitions ?• How to compete in the market ?• Can we meet the demands ?• What are the trends in the markets?• Can we meet the market access requirements?

EXPORT AUDIT

EXPORT AUDIT

• What is Export Audit ?

• Why it is necessary ?

• How we can do that ?

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EXPORT AUDIT• A process to determine our readiness for export

• Consist of :

Product Market Combination (PMC)

• MARKET AUDIT • COMPANY AUDIT

• BUSINESS ENVIRONTMENT AUDIT

to get

Why it is necessary ?

To Answer Some Questions :• Why do we want to export ?• Are we ready to export ?• What do the market want ?• How to comply with market requirements ?• How is the business condition ?• What should we do to manage the external

condition ?

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TUJUAN AUDIT EKSPOR

• Menyelesaikan masalah• Menyesuaikan mimpi/cita-cita

• Memilih prioritas• Melakukan riset

Company Mission / Vision

The Export Audit

The Market Entry Strategy

The Export Marketing Plan

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FLOW OF

EXPORT MARKETING PLAN

Basic

Products

Export

Audit

SWOT

AnalysisProduct

Assessment

Market

Entry

Strategy

Export

Marketing

Plan

Marketing

ApproachMarketing

Export

Audit

SWOT

AnalysisBasic

Products

Export

Audit

SWOT

AnalysisProduct

Assessment

Basic

Products

Export

Audit

SWOT

Analysis

Market

Entry

Strategy

Product

Assessment

Basic

Products

Export

Audit

SWOT

Analysis

Export

Marketing

Plan

Market

Entry

Strategy

Product

Assessment

Basic

Products

Export

Audit

SWOT

Analysis

Marketing

Approach

Export

Marketing

Plan

Market

Entry

Strategy

Product

Assessment

Basic

Products

Export

Audit

SWOT

Analysis

MarketingMarketing

Approach

Export

Marketing

Plan

Market

Entry

Strategy

Product

Assessment

Basic

Products

Export

Audit

SWOT

Analysis