management strategic - lat percobaan 8a
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Management Strategic - Lat Percobaan 8ATRANSCRIPT
Latihan Percobaan 8A
Peta Pemosisian Produk untuk The Walt Disney Company
Analisa Peta Pemosisian Produk untuk The Walt Disney Company :
1. The Walt Disney memiliki segmen pasar cenderung ke keluarga dan anak-anak meskipun masih memiliki produk untuk pasar usia dewasa, serta The Walt Disney memiliki keanekaragaman unit bisnis hiburan / produk dibandingkan dengan perusahaan competitor.
2. Time Warner memiliki segmen pasar cenderung ke kalangan usia dewasa, namun masih memiliki produk untuk pasar anak-anak dan keluarga meskipun rendah. Serta
Variasi Unit Bisnis Hiburan - Heterogen
Pangsa Pasar -Keluarga & Anak
Pangsa Pasar -Dewasa
Variasi Unit Bisnis Hiburan - Homogen
The Walt Disney
News Corp.
Time Warner
Time Warner memiliki keanekaragaman unit bisnis hiburan / produk yang tinggi meskipun masih dibawah The Walt Disney, tapi masih diatas News Corp.
3. News Corp. memiliki segmen pasar untuk usia dewasa, serta memiliki keanekaragaman unit bisnis hiburan / produk yang masih dibawah dari The Walt Disney dan Time Warner.
Produk Media The Walt Disney dengan Kompetitor
Element News Corp. Walt Disney Co. Viacom Time Warner
Movie production studio
Fox Filmed Entertainment
The Walt Disney Studios
Paramount Motion Pictures Group
Warner Bros.
Theme park resortsTwentieth Century Fox World
Walt Disney Parks and Resorts
Nickelodeon Suites Resort Orlando
Parque Warner Madrid (5%)
Broadcast television network
Fox, MyNetTV, MundoFox (50%), Movies! (50%)
ABC, LWN The CW (50%)
Cable channels
FX Networks, National Geographic Channels
Disney Channels Worldwide, ABC Family
Viacom Media Networks
Turner Broadcasting System, HBO
News, political, business channels
Fox News, Fox Business
Fusion (50%) CNN/HLN
National sports networks
Fox Sports Media Group
ESPN Inc. Turner Sports
Record label Fox MusicDisney Music Group
Viacom Music Group
WaterTower Music
Publishing
Marvel Comics, Disney Publishing Worldwide
DC Comics
InternetFox Sports Digital Media, Hulu (36%)
Disney Interactive Media Group, Hulu (32%)
MTV New Media
Flixster
Sumber : http://en.wikipedia.org/wiki/Media_conglomerate
21st Century Fox Walt Disney Co. Viacom Time WarnerMovie production studio
Fox Filmed Entertainment
The Walt Disney Studios
Paramount Motion Pictures Group
Warner Bros.
Theme park resorts
Twentieth Century Fox World
Walt Disney Parks and Resorts
Nickelodeon Suites Resort Orlando
Parque Warner Madrid (5%)
Broadcast television network
Fox, MyNetTV, MundoFox (50%), Movies! (50%)
ABC, LWN The CW (50%)
Cable channelsFX Networks, National Geographic Channels
Disney Channels Worldwide, ABC Family
Viacom Media Networks
Turner Broadcasting System, HBO
News, political, business channels
Fox News, Fox Business
Fusion (50%) CNN/HLN
National sports networks
Fox Sports Media Group
ESPN Inc. Turner Sports
Record label Fox MusicDisney Music Group
Viacom Music Group
WaterTower Music
PublishingMarvel Comics, Disney Publishing Worldwide
DC Comics
InternetFox Sports Digital Media, Hulu (36%)
Disney Interactive Media Group, Hulu (32%)
MTV New Media
Flixster