lampiran lampiran 1. surat keterangan...

82

LAMPIRAN

Lampiran 1. Surat Keterangan Penelitian

83

Lampiran 2. Daftar Kuesioner

Daftar Kuesioner

“Analisis Pengaruh Promosi Terhadap Keputusan Konsumen Membeli Teh Celup

Walini di Kota Bandung”

Identitas Responden

1. Nama :

2. Jenis Kelamin :

( ) Pria ( ) Wanita

3. Usia :

4. Pendidikan :

( ) Tamat SMA ( ) Magister

( ) Diploma ( ) Doktor

( ) Sarjana ( ) Lainnya, sebutkan ..........................

5. Pekerjaan :

( ) Tidak bekerja ( ) Pegawai Swasta

( ) Pelajar ( ) Wirausaha

( ) PNS ( ) Lainnya, sebutkan ..........................

( ) TNI/POLRI

Pengalaman Responden

1. Berapakah jumlah Teh Celup Walini yang Anda beli setiap kalinya?

( ) 1 kotak ( ) 2 kotak

( ) 3 kotak ( ) > 3 kotak, sebutkan ........................

2. Berapa kali Anda melakukan pembelian Teh Celup Walini?

( ) 1 minggu sekali ( ) 2 minggu sekali

( ) 1 bulan sekali ( ) Lainnya, sebutkan ..........................

3. Sudah berapa lamakah Anda mengkonsumsi Teh Celup Walini?

( ) < 1 tahun ( ) 1 tahun

( ) 2 tahun ( ) > 2 tahun, sebutkan ........................

4. Apa alasan utama Anda membeli Teh Celup Walini?

( ) Produknya berkualitas ( ) Harganya terjangkau

( ) Mudah diperoleh ( ) Promosinya menarik

( ) Lainnya, sebutkan ..........................

84

Lampiran 2. (Lanjutan)

Petunjuk:

1. Berikan tanda (X) atau ( ) pada kolom yang tersedia.

2. Pilihlah jawaban yang dianggap sesuai menurut Anda.

3. Keterangan:

(STS) = Sangat Tidak Setuju

(TS) = Tidak Setuju

(N) = Netral

(S) = Setuju

(SS) = Sangat Setuju

A. Advertising (Periklanan)

No. Pernyataan STS TS N S SS

1 Iklan Teh Celup Walini yang terdapat di

media cetak mampu menarik minat

konsumen untuk membeli.

2 Iklan Teh Celup Walini yang terdapat di

reklame mampu menarik minat konsumen

untuk membeli.

3 Iklan Teh Celup Walini yang berupa

branding pada kendaraan operasional

mampu menarik minat konsumen untuk

membeli.

B. Personal Selling (Penjualan Pribadi)


1 Presentasi produk Teh Celup Walini yang

dilakukan oleh salesman mampu menarik

minat konsumen untuk membeli.

2 Promo berupa pemberian sampel produk

oleh Teh Celup Walini mampu menarik


3 Pameran dagang yang dilakukan oleh Teh

Celup Walini mampu menarik minat


85


C. Sales Promotion (Promosi Penjualan)


1 Promo berupa hadiah oleh Teh Celup

Walini mampu menarik minat konsumen

untuk membeli.

2 Promo berupa potongan harga (Rp) atau

diskon (%) oleh Teh Celup Walini mampu

menarik minat konsumen untuk membeli.

3 Promo berupa pemberian bonus (contoh:

Buy 1 Get 1) produk oleh Teh Celup

Walini mampu menarik minat konsumen

untuk membeli.

D. Direct Marketing (Pemasaran Langsung)


1 Promosi Teh Celup Walini di media sosial

(Facebook dan Twitter) mampu menarik


2 Stand atau kios yang dibuka oleh Teh

Celup Walini mampu menarik minat


3 Promosi Teh Celup Walini di situs web

mampu menarik minat konsumen untuk

membeli.

E. Public Relations (Hubungan Masyarakat)


1 Promosi Teh Celup Walini berupa acara

khusus (seperti: senam pagi) mampu

menarik minat konsumen untuk membeli.

86



2 Promosi Teh Celup Walini dalam bentuk

sponsorship mampu menarik minat


3 Promosi Teh Celup Walini berupa kegiatan

pelayanan masyarakat (seperti: grebeg

pasar) mampu menarik minat konsumen

untuk membeli.

F. Keputusan Pembelian


1 Konsumen hanya membeli teh celup

dengan merek Walini.

2 Konsumen membeli Teh Celup Walini

secara rutin.

3 Konsumen merekomendasikan Teh Celup

Walini kepada orang lain.

4 Konsumen merasa puas dengan Teh Celup

Walini sehingga selalu melakukan

pembelian ulang.

87

Lampiran 3. Tabel r

Tabel r (α 5%)

df r Df r df r df r df r

1 0.988 21 0.352 41 0.257 61 0.209 81 0.182

2 0.900 22 0.344 42 0.254 62 0.208 82 0.181

3 0.805 23 0.377 43 0.251 63 0.206 83 0.180

4 0.729 24 0.330 44 0.248 64 0.204 84 0.179

5 0.669 25 0.323 45 0.246 65 0.203 85 0.178

6 0.622 26 0.323 46 0.243 66 0.201 86 0.177

7 0.582 27 0.317 47 0.240 67 0.200 87 0.176

8 0.549 28 0.312 48 0.238 68 0.198 88 0.175

9 0.521 29 0.306 49 0.235 69 0.197 89 0.174

10 0.497 30 0.301 50 0.233 70 0.195 90 0.173

11 0.476 31 0.296 51 0.228 71 0.194 91 0.172

12 0.458 32 0.291 52 0.226 72 0.193 92 0.171

13 0.441 33 0.287 53 0.224 73 0.191 93 0.170

14 0.426 34 0.283 54 0.222 74 0.190 94 0.169

15 0.412 35 0.279 55 0.220 75 0.189 95 0.168

16 0.400 36 0.275 56 0.218 76 0.188 96 0.167

17 0.389 37 0.271 57 0.216 77 0.186 97 0.166

18 0.378 38 0.267 58 0.214 78 0.185 98 0.165

19 0.369 39 0.264 59 0.213 79 0.184 99 0.165

20 0.360 40 0.261 60 0.211 80 0.183 100 0.164

Sumber: Sujarweni (2015).

88

Lampiran 4. Tabel Durbin Watson

Tabel Durbin Watson

k’ = 6 k’ = 7 k’ = 8 k’ = 9 k’ = 10

n dL dU dL dU dL dU dL dU dL dU 11 0.20 3.01

12 0.27 2.83 0.17 3.15

13 0..33 2.70 0.23 2.99 0.15 3.27

14 0.39 2.57 0.29 2.85 0.20 3.11 0.13 3.36

15 0.45 2.47 0.34 2.73 0.25 2.98 0.18 3.22 0.11 3.44

16 0.50 2.39 0.40 2.62 0.30 2.86 0.22 3.09 0.16 3.30

17 0.55 2.32 0.45 2.54 0.36 2.76 0.27 2.98 0.20 3.18

18 0.60 2.26 0.50 2.47 0.41 2.67 0.32 2.87 0.24 3.07

19 0.65 2.21 0.55 2.40 0.46 2.59 0.37 2.78 0.29 2.97

20 0.69 2.16 0.60 2.34 0.50 2.52 0.42 2.70 0.34 2.89

21 0.73 2.12 0.64 2.30 0.55 2.46 0.46 2.63 0.38 2.81

22 0.77 2.09 0.68 2.25 0.59 2.41 0.51 2.57 0.42 2.73

23 0.80 2.06 0.72 2.21 0.63 2.36 0.55 2.51 0.47 2.67

24 0.84 2.04 0.75 2.17 0.67 2.32 0.58 2.64 0.51 2.61

25 0.87 2.01 0.78 2.14 0.70 2.28 0.62 2.42 0.54 2.56

26 0.90 1.99 0.82 2.12 0.74 2.24 0.66 2.38 0.58 2.51

27 0.93 1.97 0.85 2.09 0.77 2.22 0.69 2.34 0.62 2.47

28 0.95 1.96 0.87 2.07 0.80 2.19 0.72 2.31 0.65 2.43

29 0.98 1.94 0.90 2.05 0.83 2.16 0.75 2.28 0.68 2.40

30 1.00 1.93 0.93 2.03 0.85 2.14 0.78 2.25 0.71 2.36

35 1.10 1.88 1.03 1.97 0.97 2.05 0.91 2.14 0.85 2.24

40 1.18 1.85 1.12 1.92 1.06 2.00 1.01 2.07 0.95 2.15

45 1.24 1.84 1.19 1.90 1.14 1.96 1.09 2.02 1.04 2.09

50 1.29 1.82 1.25 1.88 1.20 1.93 1.16 1.99 1.11 2.04

55 1.33 1.81 1.29 1.86 1.25 1.91 1.21 1.96 1.17 2.01

60 1.37 1.81 1.34 1.85 1.30 1.89 1.26 1.94 1.22 1.98

65 1.40 1.81 1.37 1.84 1.34 1.88 1.30 1.92 1.27 1.96

70 1.43 1.80 1.40 1.84 1.37 1.87 1.34 1.91 1.31 1.95

75 1.46 1.80 1.43 1.83 1.40 1.87 1.37 1.90 1.34 1.94

80 1.48 1.80 1.45 1.83 1.43 1.86 1.40 1.89 1.37 1.93

85 1.50 1.80 1.47 1.83 1.49 1.86 1.42 1.89 1.40 1.92

90 1.52 1.80 1.49 1.83 1.47 1.85 1.45 1.88 1.42 1.91

95 1.54 1.80 1.51 1.83 1.49 1.85 1.46 1.88 1.44 1.90

100 1.55 1.80 1.53 1.83 1.50 1.85 1.48 1.87 1.46 1.90

150 1.65 1.82 1.64 1.83 1.62 1.85 1.60 1.86 1.59 1.88

200 1.71 1.83 1.70 1.84 1.69 1.85 1.68 1.86 1.67 1.87


89

Lampiran 5. Tabel F

Tabel F (α 5%)

Degrees of freedom in numerator (df1)

Deg

rees

of

free

dom

in

den

om

inato

r (d

f2)

2 3 4 5 6 7 8 9

1 199.500 215.707 224.583 230.162 233.986 236.768 238.883 240.543

2 19.000 19.164 19.247 19.296 19.330 19.330 19.371 19.385

3 9.552 9.277 9.117 9.013 8.941 8.941 8.845 8.812

4 6.944 6.591 6.388 6.256 6.163 6.094 6.041 5.999

5 5.786 5.409 5.192 5.050 4.950 4.876 4.818 4.772

6 5.143 4.757 4.534 4.387 4.284 4.207 4.147 4.099

7 4.737 4.347 4.120 3.972 3.866 3.787 3.726 3.677

8 4.459 4.066 3.838 3.687 3.581 3.500 3.438 3.388

9 4.256 3.863 3.633 3.482 3.374 3.293 3.230 3.179

10 4.103 3.708 3.478 3.326 3.217 3.135 3.072 3.020

15 3.682 3.287 3.056 2.901 2.790 2.707 2.641 2.588

20 3.493 3.098 2.866 2.711 2.599 2.514 2.447 2.393

25 3.385 2.991 2.759 2.603 2.490 2.405 2.337 2.282

30 3.316 2.922 2.690 2.534 2.421 2.334 2.266 2.211

35 3.267 2.874 2.641 2.485 2.372 2.285 2.217 2.161

40 3.232 2.839 2.606 2.449 2.336 2.249 2.180 2.124

45 3.204 2.812 2.579 2.422 2.308 2.221 2.152 2.096

50 3.183 2.790 2.557 2.400 2.286 2.199 2.130 2.073

55 3.165 2.773 2.540 2.383 2.269 2.181 2.112 2.055

60 3.150 2.758 2.525 2.368 2.254 2.167 2.097 2.040

65 3.138 2.746 2.513 2.356 2.242 2.154 2.084 2.027

70 3.128 2.736 2.503 2.346 2.231 2.143 2.074 2.017

75 3.119 2.727 2.494 2.337 2.222 2.134 2.064 2.007

80 3.111 2.719 2.486 2.329 2.214 2.126 2.056 1.999

85 3.104 2.712 2.479 2.322 2.207 2.119 2.049 1.992

90 3.098 2.706 2.473 2.316 2.201 2.113 2.043 1.986

91 3.097 2.705 2.472 2.315 2.200 2.112 2.042 1.984

92 3.095 2.704 2.471 2.313 2.199 2.111 2.041 1.983

93 3.094 2.703 2.470 2.312 2.198 2.110 2.040 1.982

94 3.093 2.701 2.469 2.311 2.197 2.109 2.038 1.981

95 3.092 2.700 2.467 2.310 2.196 2.108 2.037 1.980

96 3.091 2.699 2.466 2.309 2.195 2.106 2.036 1.979

97 3.090 2.698 2.465 2.308 2.194 2.105 2.035 1.978

98 3.089 2.697 2.465 2.307 2.193 2.104 2.034 1.9777

99 3.088 2.696 2.464 2.306 2.192 2.103 2.033 1.976

100 3.087 2.696 2.463 2.305 2.191 2.103 2.032 1.975


90

Lampiran 6. Tabel t

Tabel t

df 0,05 0,025 df 0,05 0,002 df 0,05 0,025 df 0,05 0,025

1 6.314 12.706 26 1.706 2.065 51 1.675 2.008 76 1.665 1.992

2 2.920 4.303 27 1.703 2.052 52 1.675 2.007 77 1.665 1.991

3 2.353 3.182 28 1.701 2.048 53 1.674 2.006 78 1.665 1.991

4 2.132 2.776 29 1.699 2.045 54 1.674 2.005 79 1.664 1.990

5 2.015 2.571 30 1.697 2.042 55 1.673 2.004 80 1.664 1.990

6 1.943 2.447 31 1.696 2.040 56 1.673 2.003 81 1.664 1.990

7 1.895 2.365 32 1.694 2.037 57 1.672 2.002 82 1.664 1.989

8 1.860 2.306 33 1.692 2.035 58 1.672 2.002 83 1.663 1.989

9 1.833 2.262 34 1.691 2.032 59 1.671 2.001 84 1.663 1.989

10 1.812 2.228 35 1.690 2.030 60 1.671 2.000 85 1.663 1.988

11 1.796 2.201 36 1.688 2.028 61 1.670 2.000 86 1.663 1.988

12 1.782 2.179 37 1.687 2.026 62 1.670 1.999 87 1.663 1.988

13 1.771 2.160 38 1.686 2.024 63 1.669 1.998 88 1.662 1.987

14 1.761 2.145 39 1.685 2.023 64 1.669 1.998 89 1.662 1.987

15 1.753 2.131 40 1.684 2.021 65 1.669 1.997 90 1.662 1.987

16 1.746 2.120 41 1.683 2.020 66 1.668 1.997 91 1.662 1.986

17 1.740 2.110 42 1.682 2.018 67 1.668 1.996 92 1.662 1.986

18 1.734 2.101 43 1.681 2.017 68 1.668 1.995 93 1.661 1.986

19 1.729 2.093 44 1.680 2.015 69 1.667 1.995 94 1.661 1.986

20 1.725 2.086 45 1.679 2.014 70 1.667 1.994 95 1.661 1.985

21 1.721 2.080 46 1.679 2.013 71 1.667 1.994 96 1.661 1.985

22 1.717 2.074 47 1.678 2.012 72 1.666 1.993 97 1.661 1.985

23 1.714 2.069 48 1.677 2.011 73 1.666 1.993 98 1.661 1.984

24 1.711 2.064 49 1.677 2.010 74 1.666 1.993 99 1.660 1.984

25 1.708 2.060 50 1.676 2.009 75 1.665 1.992 100 1.660 1.984


91

Lampiran 7. Produk Teh Celup Walini

1. Teh Celup Hitam Klasik

2. Teh Celup Hijau

3. Teh Celup Jahe

4. Teh Celup Lemon

5. Teh Celup Leci

6. Teh Celup Apel

92


7. Teh Celup Blackcurrant

8. Teh Celup Mint

9. Teh Celup Wangi Melati

93

Lampiran 8. Data Karakteristik Demografi Responden

Responden Jenis Kelamin Usia Pendidikan Pekerjaan

1 1 21 1 0

2 1 22 3 0

3 1 21 1 0

4 0 21 3 0

5 1 20 1 0

6 1 21 3 0

7 1 22 1 0

8 1 49 4 1

9 1 21 1 0

10 1 22 3 0

11 1 21 1 0

12 1 31 3 1

13 1 35 2 1

14 0 56 4 1

15 0 38 5 1

16 1 23 1 0

17 0 50 3 1

18 1 48 3 1

19 0 55 4 1

20 0 52 4 1

21 1 35 2 1

22 0 28 3 0

23 0 40 3 1

24 0 46 4 1

25 0 23 4 0

26 0 22 3 1

27 1 21 1 0

28 0 21 3 0

29 0 23 3 1

30 0 22 3 0

31 1 21 1 0

32 0 31 4 1

33 1 22 3 1

34 1 56 3 1

35 0 54 5 1

36 0 58 4 1

94



37 0 50 3 1

38 0 50 1 1

39 0 37 2 1

40 0 62 5 0

41 0 44 5 1

42 0 58 5 1

43 1 36 3 1

44 1 27 1 0

45 1 36 1 1

46 1 40 1 1

47 1 23 3 1

48 1 60 1 1

49 1 32 3 1

50 1 32 3 1

51 1 18 1 0

52 1 20 1 0

53 1 19 1 0

54 1 18 1 0

55 1 27 3 0

56 1 26 2 1

57 0 32 3 1

58 1 26 4 1

59 1 23 3 1

60 1 40 4 1

61 0 27 2 1

62 1 34 3 0

63 1 22 1 0

64 1 21 3 0

65 1 21 3 1

66 1 21 1 0

67 1 21 3 0

68 1 47 3 0

69 1 24 3 0

70 0 26 3 1

71 0 54 4 1

72 1 47 3 0

95



73 0 50 3 1

74 1 49 4 1

75 0 52 4 1

76 1 58 4 1

77 0 60 3 1

78 1 56 4 1

79 0 58 4 1

80 1 55 4 1

81 1 57 3 0

82 1 45 4 1

83 1 36 1 1

84 1 48 1 1

85 1 49 3 1

86 1 52 3 0

87 1 42 3 1

88 1 43 3 1

89 1 46 4 1

90 0 53 4 1

91 1 55 4 1

92 1 75 4 0

93 1 71 2 1

94 1 53 3 1

95 1 58 5 1

96 1 60 3 1

97 0 34 3 1

98 1 30 4 1

99 1 28 3 0

100 1 28 3 1

96

Lampiran 9. Data Pengalaman Responden

Responden Jumlah

Pembelian

Frekuensi

Pembelian

Lama

Mengkonsumsi

Alasan Utama

Membeli

Produk

1 1 3 1 5

2 1 4 2 1

3 1 3 3 2

4 1 4 1 5

5 1 4 1 1

6 1 3 2 1

7 1 3 1 1

8 2 3 4 1

9 1 4 2 3

10 2 3 3 3

11 1 3 1 1

12 1 1 3 2

13 1 3 2 1

14 2 1 2 1

15 2 4 1 5

16 1 2 1 2

17 1 1 4 5

18 3 3 4 1

19 3 3 4 1

20 2 2 4 1

21 2 3 3 1

22 1 4 4 1

23 1 3 1 2

24 1 3 2 2

25 4 3 3 1

26 2 2 2 1

27 1 3 2 1

28 2 1 2 1

29 1 3 1 4

30 2 3 2 1

31 2 3 2 3

32 2 3 2 1

33 1 2 3 3

34 1 1 2 2

35 2 3 3 1

97


Responden Jumlah

Pembelian

Frekuensi

Pembelian

Lama

Mengkonsumsi

Alasan Utama

Membeli

Produk

36 1 1 2 3

37 1 3 1 3

38 1 3 1 1

39 1 3 1 2

40 2 4 1 2

41 1 1 1 2

42 2 2 1 1

43 2 2 4 1

44 1 4 1 4

45 4 2 2 4

46 4 2 2 2

47 1 3 1 4

48 1 4 1 5

49 1 3 2 2

50 1 3 4 1

51 1 4 4 1

52 1 3 1 2

53 1 4 1 1

54 1 3 4 2

55 1 4 1 4

56 1 4 3 4

57 1 4 1 2

58 1 4 2 3

59 1 4 1 1

60 2 3 3 2

61 1 4 4 5

62 1 3 3 3

63 1 2 1 1

64 2 3 2 2

65 2 4 2 3

66 1 3 3 3

67 1 3 1 4

68 1 3 4 4

69 1 4 1 1

70 1 4 1 4

98


Responden Jumlah

Pembelian

Frekuensi

Pembelian

Lama

Mengkonsumsi

Alasan Utama

Membeli

Produk

71 2 3 4 1

72 2 3 4 4

73 1 3 3 5

74 4 4 4 5

75 4 4 4 5

76 2 3 4 4

77 1 3 2 1

78 1 3 4 4

79 4 4 2 1

80 1 3 4 1

81 1 3 1 1

82 1 4 1 4

83 1 4 1 4

84 1 4 1 4

85 2 3 4 1

86 2 3 4 4

87 2 3 2 1

88 1 3 1 3

89 1 4 2 1

90 2 3 4 1

91 1 4 1 4

92 1 3 4 1

93 1 3 4 4

94 1 4 4 1

95 2 3 4 4

96 1 3 1 1

97 1 3 1 1

98 1 4 3 4

99 1 3 1 4

100 1 3 1 4

99

Lampiran 10. Data Penelitian

No. Advertising

X1

Personal

X2

Sales

X3

Direct

X4

Public

X5

Keputusan

Y Selling Promotion Marketing Relations Pembelian

1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4

1 3 3 3 9 3 3 4 10 4 5 4 13 3 4 3 10 4 3 4 11 4 2 2 4 12

2 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 3 3 4 14

3 3 3 3 9 2 4 4 10 4 4 4 12 3 3 3 9 4 4 4 12 3 3 4 4 14

4 2 2 2 6 2 2 2 6 3 3 3 9 2 2 2 6 3 3 3 9 3 3 3 3 12

5 3 3 3 9 3 3 3 9 3 3 3 9 2 2 2 6 4 4 4 12 4 3 3 4 14

6 5 5 5 15 4 3 3 10 3 3 3 9 4 4 4 12 3 3 3 9 4 3 3 4 14

7 4 4 4 12 1 2 2 5 3 3 3 9 1 1 1 3 2 2 2 6 4 3 3 3 13

8 3 3 3 9 1 3 3 7 3 3 3 9 3 3 3 9 3 3 3 9 4 3 3 4 14

9 1 1 1 3 2 2 2 6 3 3 3 9 1 1 1 3 2 2 2 6 3 2 2 3 10

10 3 3 3 9 4 2 2 8 3 3 3 9 2 2 2 6 2 2 2 6 2 3 3 3 11

11 3 3 3 9 3 3 3 9 3 3 3 9 2 2 2 6 4 4 4 12 4 3 3 3 13

12 3 3 3 9 3 4 4 11 4 4 4 12 3 3 3 9 3 3 3 9 4 4 4 4 16

13 4 4 4 12 3 4 4 11 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16

14 5 5 5 15 4 3 3 10 3 3 3 9 2 2 2 6 3 3 3 9 4 4 4 4 16

15 2 2 2 6 2 4 4 10 4 4 4 12 2 2 2 6 2 2 2 6 3 3 2 3 11

16 4 4 4 12 3 5 5 13 5 5 5 15 3 3 3 9 4 4 4 12 4 4 4 5 17

17 5 5 5 15 4 4 4 12 4 4 4 12 2 2 2 6 2 2 2 6 4 4 4 4 16

18 3 3 3 9 3 4 4 11 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 4 16

19 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 12 3 3 3 9 4 4 4 4 16

20 5 5 5 15 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16

21 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 2 2 2 6 4 4 4 4 16

22 2 2 2 6 3 4 4 11 5 5 5 15 2 2 2 6 3 2 3 8 3 3 3 4 13

23 4 4 4 12 3 4 4 11 4 4 4 12 2 2 2 6 2 2 2 6 4 4 4 4 16

24 4 4 4 12 3 4 4 11 4 4 4 12 3 3 3 9 3 2 3 8 3 3 3 4 13

25 4 4 4 12 4 2 2 8 3 3 3 9 2 2 2 6 2 2 2 6 3 3 3 4 13

100


No. Advertising

X1

Personal

X2

Sales

X3

Direct

X4

Public

X5

Keputusan


1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4

26 4 4 4 12 2 4 4 10 4 4 4 12 5 5 5 15 3 4 3 10 5 4 4 5 18

27 2 2 2 6 1 2 2 5 3 3 3 9 2 2 2 6 2 2 2 6 3 3 2 4 12

28 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 3 3 4 14

29 3 3 3 9 4 2 2 8 3 3 3 9 2 2 2 6 2 2 2 6 3 3 3 5 14

30 4 4 4 12 3 4 4 11 4 4 4 12 2 2 2 6 4 4 4 12 4 3 3 4 14

31 3 3 3 9 1 2 2 5 3 3 3 9 2 2 2 6 3 3 3 9 5 4 4 4 17

32 3 3 3 9 1 2 2 5 3 3 3 9 3 3 3 9 3 2 3 8 3 4 4 3 14

33 3 3 3 9 2 2 2 6 3 3 3 9 3 3 3 9 4 4 4 12 4 4 4 4 16

34 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 4 4 3 4 15

35 4 4 4 12 4 4 4 12 5 5 5 15 4 4 4 12 3 3 3 9 5 5 4 4 18

36 4 4 4 12 4 3 3 10 3 3 3 9 3 3 3 9 4 4 4 12 4 3 4 4 15

37 3 3 3 9 4 3 3 10 3 3 3 9 3 3 3 9 3 2 3 8 4 4 3 4 15

38 4 4 4 12 4 4 4 12 5 5 5 15 3 3 3 9 4 3 4 11 5 5 4 5 19

39 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 3 4 4 11 4 5 4 4 17

40 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 4 16

41 4 4 4 12 2 4 4 10 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 4 16

42 4 4 4 12 4 5 5 14 5 5 5 15 3 3 3 9 4 4 4 12 4 4 5 5 18

43 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 5 5 5 19

44 4 4 4 12 3 4 4 11 4 4 4 12 2 2 2 6 4 4 4 12 4 4 4 4 16

45 4 4 4 12 4 4 4 12 4 4 4 12 2 2 2 6 2 2 2 6 4 4 4 4 16

46 4 4 4 12 4 3 3 10 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 4 16

47 4 4 4 12 2 4 4 10 4 4 4 12 3 3 3 9 4 4 4 12 3 4 4 4 15

48 4 4 4 12 2 4 4 10 4 4 4 12 3 3 3 9 4 4 4 12 3 4 4 4 15

49 3 3 3 9 2 3 3 8 3 3 3 9 4 4 4 12 3 3 3 9 3 4 3 4 14

50 4 4 4 12 4 5 5 14 5 5 5 15 4 4 4 12 4 4 4 12 5 4 5 5 19

101


No. Advertising

X1

Personal

X2

Sales

X3

Direct

X4

Public

X5

Keputusan


1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4

51 3 3 3 9 3 4 4 11 4 4 4 12 1 1 1 3 4 4 4 12 2 3 3 4 12

52 4 4 4 12 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 9 3 4 4 4 15

53 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 3 3 3 9 4 3 4 4 15

54 4 4 4 12 2 2 2 6 3 3 3 9 2 2 2 6 2 2 2 6 4 4 3 4 15

55 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 5 5 5 15 4 4 4 5 17

56 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 12 3 3 3 4 13

57 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 12 4 4 3 4 15

58 2 2 2 6 1 3 3 7 3 3 3 9 4 4 4 12 3 3 3 9 4 3 4 4 15

59 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 5 5 5 15 4 4 4 4 16

60 3 3 3 9 3 4 4 11 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 5 17

61 2 2 2 6 2 3 3 8 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 3 12

62 3 3 3 9 2 4 4 10 4 4 4 12 2 2 2 6 4 4 4 12 4 3 4 4 15

63 3 3 3 9 2 3 3 8 3 3 3 9 2 2 2 6 4 4 4 12 3 3 3 3 12

64 3 3 3 9 2 3 3 8 3 3 3 9 2 2 2 6 3 3 3 9 4 4 3 4 15

65 4 4 4 12 1 3 3 7 3 3 3 9 4 4 4 12 4 4 4 12 4 4 3 4 15

66 3 3 3 9 2 3 3 8 3 3 3 9 1 1 1 3 3 3 3 9 3 3 3 3 12

67 3 3 3 9 1 3 3 7 3 3 3 9 1 1 1 3 3 3 3 9 3 3 3 3 12

68 3 3 3 9 3 4 4 11 4 4 4 12 3 4 3 10 4 4 4 12 4 3 3 4 14

69 3 3 3 9 3 4 4 11 3 4 4 11 3 3 3 9 4 3 4 11 4 3 4 4 15

70 3 3 3 9 3 4 4 11 4 5 5 14 3 5 3 11 5 4 5 14 3 3 3 4 13

71 4 4 4 12 2 4 4 10 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 4 16

72 4 3 3 10 4 4 4 12 3 5 4 12 3 3 3 9 4 3 4 11 4 4 4 4 16

73 3 2 2 7 4 5 5 14 4 5 5 14 2 3 2 7 4 4 4 12 3 3 3 4 13

74 4 3 3 10 3 4 4 11 4 4 4 12 2 2 2 6 4 4 4 12 5 4 4 4 17

75 3 3 3 9 3 4 4 11 3 4 4 11 2 3 2 7 4 4 4 12 4 3 4 4 15

102


No. Advertising

X1

Personal

X2

Sales

X3

Direct

X4

Public

X5

Keputusan


1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4

76 4 3 3 10 3 5 5 13 4 5 5 14 2 3 2 7 4 3 4 11 4 3 3 5 15

77 4 4 3 11 5 4 4 13 4 4 4 12 2 3 2 7 4 5 4 13 5 3 3 4 15

78 3 3 3 9 5 3 5 13 4 5 4 13 3 3 3 9 4 4 4 12 4 4 4 5 17

79 4 4 3 11 4 4 4 12 4 4 4 12 4 3 4 11 4 5 4 13 4 3 4 4 15

80 2 2 2 6 3 4 4 11 4 4 4 12 2 3 2 7 4 3 4 11 4 4 4 4 16

81 3 3 3 9 3 4 4 11 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16

82 3 3 3 9 4 4 4 12 3 4 4 11 3 3 3 9 4 3 4 11 4 3 3 4 14

83 2 2 2 6 4 3 5 12 4 5 4 13 2 2 2 6 4 2 4 10 4 2 3 4 13

84 2 2 2 6 2 4 4 10 4 4 4 12 2 2 2 6 4 2 4 10 4 2 4 4 14

85 3 3 3 9 4 4 4 12 4 4 4 12 3 3 3 9 5 5 5 15 5 4 4 4 17

86 3 3 3 9 4 3 4 11 4 5 4 13 2 3 2 7 4 3 4 11 4 4 4 4 16

87 2 2 2 6 3 4 5 12 4 5 5 14 3 3 3 9 4 3 4 11 4 3 4 4 15

88 3 3 2 8 3 4 5 12 4 5 4 13 3 3 3 9 4 3 4 11 4 4 4 4 16

89 3 3 3 9 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16

90 3 3 3 9 3 4 4 11 3 4 4 11 3 3 3 9 4 3 4 11 4 3 4 4 15

91 2 2 2 6 3 4 4 11 4 4 4 12 3 3 3 9 4 2 4 10 4 4 4 4 16

92 3 3 3 9 3 3 4 10 3 4 3 10 3 3 3 9 3 3 3 9 4 3 3 4 14

93 3 2 2 7 4 4 4 12 4 4 4 12 2 2 2 6 4 3 4 11 4 3 4 5 16

94 3 3 3 9 4 4 4 12 4 4 4 12 3 4 3 10 4 4 4 12 4 4 4 4 16

95 3 3 3 9 3 4 5 12 5 5 5 15 3 3 3 9 4 4 4 12 4 4 4 5 17

96 4 3 3 10 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16

97 4 3 3 10 3 4 4 11 4 5 5 14 3 3 3 9 4 3 4 11 4 3 4 4 15

98 3 3 3 9 4 5 5 14 4 5 5 14 3 4 3 10 4 4 4 12 4 3 4 4 15

99 3 3 3 9 3 4 4 11 4 4 4 12 3 3 3 9 4 3 4 11 4 4 4 4 16

100 4 3 2 9 4 3 4 11 4 5 4 13 3 3 3 9 4 3 4 11 4 4 4 4 16

103

Lampiran 11. Hasil Analisis Faktor

Communalities

Initial Extraction

Media Cetak 1.000 .932

Reklame 1.000 .975

Branding Kendaraan 1.000 .941

Salesman 1.000 .385

Sampel Produk 1.000 .806

Pameran Dagang 1.000 .894

Hadiah 1.000 .812

Diskon 1.000 .899

Bonus 1.000 .931

Media Sosial 1.000 .983

Stand Kios 1.000 .921

Situs Web 1.000 .983

Acara Khusus 1.000 .955

Sponsorship 1.000 .850

Pelayanan Masyarakat 1.000 .960

Extraction Method: Principal Component

Analysis.

104

Lampiran 12. Hasil Uji Validitas

Hasil Uji Validitas Variabel Advertising:

Correlations

Media Cetak Reklame Branding Kendaraan Advertising

Media Cetak Pearson Correlation 1 .938** .897

** .966

**

Sig. (2-tailed)

.000 .000 .000

N 100 100 100 100

Reklame Pearson Correlation .938** 1 .969

** .991

**

Sig. (2-tailed) .000

.000 .000

N 100 100 100 100

Branding Kendaraan Pearson Correlation .897** .969

** 1 .977

**

Sig. (2-tailed) .000 .000

.000

N 100 100 100 100

Advertising Pearson Correlation .966** .991

** .977

** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

105


Hasil Uji Validitas Variabel Personal Selling:

Correlations

Salesman Sampel Produk Pameran Dagang Personal Selling

Salesman Pearson Correlation 1 .380** .449

** .763

**

Sig. (2-tailed)

.000 .000 .000

N 100 100 100 100

Sampel Produk Pearson Correlation .380** 1 .890

** .868

**


.000 .000

N 100 100 100 100

Pameran Dagang Pearson Correlation .449** .890

** 1 .902

**

Sig. (2-tailed) .000 .000

.000

N 100 100 100 100

Personal Selling Pearson Correlation .763** .868

** .902

** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100


106


Hasil Uji Validitas Variabel Sales Promotion:

Correlations

Hadiah Potongan Harga/Diskon Bonus Sales Promotion

Hadiah Pearson Correlation 1 .807** .875

** .930

**

Sig. (2-tailed)

.000 .000 .000

N 100 100 100 100

Potongan Harga/Diskon Pearson Correlation .807** 1 .923

** .958

**


.000 .000

N 100 100 100 100

Bonus Pearson Correlation .875** .923

** 1 .977

**

Sig. (2-tailed) .000 .000

.000

N 100 100 100 100

Sales Promotion Pearson Correlation .930** .958

** .977

** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100


107


Hasil Uji Validitas Variabel Direct Marketing:

Correlations

Media Sosial Stand/Kios Situs Web Direct Marketing

Media Sosial Pearson Correlation 1 .904** 1.000

** .989

**

Sig. (2-tailed)

.000 .000 .000

N 100 100 100 100

Stand/Kios Pearson Correlation .904** 1 .904

** .957

**


.000 .000

N 100 100 100 100

Situs Web Pearson Correlation 1.000** .904

** 1 .989

**

Sig. (2-tailed) .000 .000

.000

N 100 100 100 100

Direct Marketing Pearson Correlation .989** .957

** .989

** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100


108


Hasil Uji Validitas Variabel Public Relation:

Correlations

Acara Khusus Sponsorship Pelayanan Masyarakat Public Relations

Acara Khusus Pearson Correlation 1 .758** .991

** .966

**

Sig. (2-tailed)

.000 .000 .000

N 100 100 100 100

Sponsorship Pearson Correlation .758** 1 .769

** .899

**


.000 .000

N 100 100 100 100

Pelayanan Masyarakat Pearson Correlation .991** .769

** 1 .970

**

Sig. (2-tailed) .000 .000

.000

N 100 100 100 100

Public Relations Pearson Correlation .966** .899

** .970

** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100


109


Hasil Uji Validitas Variabel Keputusan Pembelian:

Correlations

Kemantapan

produk

Kebiasaan

membeli produk

Merekomendasikan

produk

Melakukan

pembelian ulang

Keputusan

Pembelian

Kemantapan

produk

Pearson Correlation 1 .380** .450

** .432

** .737

**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

Kebiasaan

membeli produk

Pearson Correlation .380** 1 .599

** .349

** .784

**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

Merekomendasika

n produk

Pearson Correlation .450** .599

** 1 .457

** .832

**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

Melakukan

pembelian ulang


** .457

** 1 .698

**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

Keputusan

Pembelian


** .832

** .698

** 1

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100


110

Lampiran 13. Hasil Uji Reliabilitas

Hasil Uji Reliabilitas Variabel Advertising:

Reliability Statistics

Cronbach's

Alpha N of Items

.977 3

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item

Deleted

Media Cetak 6.52 2.434 .925 .984

Reklame 6.60 2.323 .979 .945

Branding Kendaraan 6.64 2.334 .948 .968

Hasil Uji Reliabilitas Variabel Personal Selling:


Cronbach's

Alpha N of Items

.780 3


Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item

Deleted

Salesman 7.27 2.361 .428 .941

Sampel Produk 6.77 2.341 .717 .612

Pameran Dagang 6.66 2.126 .771 .539

111


Hasil Uji Reliabilitas Variabel Sales Promotion:


Cronbach's

Alpha N of Items

.950 3


Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item

Deleted

Hadiah 7.70 1.768 .856 .958

Potongan Harga/Diskon 7.51 1.444 .896 .932

Bonus 7.59 1.537 .948 .886

Hasil Uji Reliabilitas Variabel Direct Marketing:


Cronbach's

Alpha N of Items

.977 3


Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item

Deleted

Media Sosial 5.73 2.745 .975 .949

Stand/Kios 5.62 2.804 .904 1.000

Situs Web 5.73 2.745 .975 .949

112


Hasil Uji Reliabilitas Variabel Public Relations:


Cronbach's

Alpha N of Items

.937 3


Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item

Deleted

Acara Khusus 6.87 2.256 .923 .867

Sponsorship 7.09 2.285 .765 .996

Pelayanan Masyarakat 6.86 2.243 .933 .860

Hasil Uji Reliabilitas Variabel Keputusan Pembelian:


Cronbach's

Alpha N of Items

.761 4


Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item

Deleted

Kemantapan produk 11.16 2.015 .518 .727

Kebiasaan membeli produk 11.45 1.826 .567 .703

Merekomendasikan produk 11.39 1.755 .660 .646

Melakukan pembelian ulang 10.97 2.231 .509 .733

113

Lampiran 14. Hasil Uji Normalitas

One-Sample Kolmogorov-Smirnov Test

Unstandardized

Residual

N 100

Normal Parametersa Mean .0000000

Std. Deviation 1.17621168

Most Extreme Differences Absolute .070

Positive .054

Negative -.070

Kolmogorov-Smirnov Z .700

Asymp. Sig. (2-tailed) .711

a. Test distribution is Normal.

114

Lampiran 15. Hasil Uji Autokorelasi

Model Summaryb

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate Durbin-Watson

1 .755a .571 .528 1.23362 2.066

a. Predictors: (Constant), Pekerjaan, Advertising, Public Relations, Jenis Kelamin, Sales

Promotion, Pendidikan, Direct Marketing, Usia, Personal Selling

b. Dependent Variable: Keputusan Pembelian

115

Lampiran 16. Hasil Uji Multikolinearitas

Coefficientsa

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig.

Collinearity Statistics

B Std. Error Beta Tolerance VIF

1 (Constant) 5.170 1.077

4.802 .000

Advertising .317 .062 .405 5.112 .000 .762 1.313

Personal Selling -.148 .118 -.177 -1.260 .211 .240 4.160

Sales Promotion .339 .116 .352 2.911 .005 .327 3.060

Direct Marketing .173 .062 .239 2.796 .006 .651 1.537

Public Relations .081 .066 .101 1.229 .222 .712 1.404

Jenis Kelamin .806 .288 .220 2.794 .006 .770 1.299

Usia .030 .011 .248 2.624 .010 .536 1.866

Pendidikan -.015 .136 -.010 -.113 .910 .590 1.696

Pekerjaan .647 .313 .175 2.064 .042 .665 1.504

a. Dependent Variable: Keputusan Pembelian

116

Lampiran 17. Hasil Uji Heteroskedastisitas

Correlations

Adv Per Sell Sal Pro Dir Mar Pub Rel JK Usia Pendidikan Pekerjaan ABS_RES

Spearman's rho Advertising Correlation Coefficient 1.000 .243* .081 .277

** .129 -.208

* .037 .020 .050 .011

Sig. (2-tailed) . .015 .421 .005 .201 .038 .714 .843 .621 .916

Personal Selling

Correlation Coefficient .243* 1.000 .794

** .292

** .421

** -.025 .492

** .210

* .272

** -.055

Sig. (2-tailed) .015 . .000 .003 .000 .807 .000 .036 .006 .584

Sales Promotion

Correlation Coefficient .081 .794** 1.000 .237

* .356

** -.033 .368

** .148 .209

* .013

Sig. (2-tailed) .421 .000 . .018 .000 .748 .000 .142 .037 .894

Direct Marketing

Correlation Coefficient .277** .292

** .237

* 1.000 .296

** -.068 .225

* .326

** .336

** .110

Sig. (2-tailed) .005 .003 .018 . .003 .501 .025 .001 .001 .277

Public Relations

Correlation Coefficient .129 .421** .356

** .296

** 1.000 .057 .184 .118 .096 .033

Sig. (2-tailed) .201 .000 .000 .003 . .573 .066 .242 .341 .747

Jenis Kelamin

Correlation Coefficient -.208* -.025 -.033 -.068 .057 1.000 -.237

* -.379

** -.257

** .056

Sig. (2-tailed) .038 .807 .748 .501 .573 . .017 .000 .010 .582

Usia Correlation Coefficient .037 .492** .368

** .225

* .184 -.237

* 1.000 .551

** .546

** -.043

Sig. (2-tailed) .714 .000 .000 .025 .066 .017 . .000 .000 .672

Pendidikan Correlation Coefficient .020 .210* .148 .326

** .118 -.379

** .551

** 1.000 .395

** -.024

Sig. (2-tailed) .843 .036 .142 .001 .242 .000 .000 . .000 .816

Pekerjaan Correlation Coefficient .050 .272** .209

* .336

** .096 -.257

** .546

** .395

** 1.000 .043

Sig. (2-tailed) .621 .006 .037 .001 .341 .010 .000 .000 . .668

ABS_RES Correlation Coefficient .011 -.055 .013 .110 .033 .056 -.043 -.024 .043 1.000

Sig. (2-tailed) .916 .584 .894 .277 .747 .582 .672 .816 .668 .

*. Correlation is significant at the 0.05 level (2-tailed).


117

Lampiran 18. Hasil Regresi Linier Berganda

Variables Entered/Removedb

Model

Variables

Entered

Variables

Removed Method

1 Pekerjaan,

Pendidikan,

Advertising,

Public Relations,

Sales Promotion,

Jenis Kelamin,

Direct Marketing,

Usia, Personal

Sellinga

. Enter

a. All requested variables entered.


Model Summaryb

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 .755a .571 .528 1.23362

a. Predictors: (Constant), Pekerjaan, Advertising, Public Relations,

Jenis Kelamin, Sales Promotion, Pendidikan, Direct Marketing, Usia,

Personal Selling


ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 182.026 9 20.225 13.290 .000a

Residual 136.964 90 1.522

Total 318.990 99

a. Predictors: (Constant), Pekerjaan, Advertising, Public Relations, Jenis Kelamin, Sales

Promotion, Pendidikan, Direct Marketing, Usia, Personal Selling


118


Coefficientsa

Model

Unstandardized

Coefficients

Standardized

Coefficients

t Sig. B Std. Error Beta

1 (Constant) 5.170 1.077 4.802 .000

Advertising .317 .062 .405 5.112 .000

Personal Selling -.148 .118 -.177 -1.260 .211

Sales Promotion .339 .116 .352 2.911 .005

Direct Marketing .173 .062 .239 2.796 .006

Public Relations .081 .066 .101 1.229 .222

Jenis Kelamin .806 .288 .220 2.794 .006

Usia .030 .011 .248 2.624 .010

Pendidikan -.015 .136 -.010 -.113 .910

Pekerjaan .647 .313 .175 2.064 .042


Residuals Statisticsa

Minimum Maximum Mean Std. Deviation N

Predicted Value 10.7040 17.3913 14.9900 1.35597 100

Residual -2.98494 3.48383 .00000 1.17621 100

Std. Predicted Value -3.161 1.771 .000 1.000 100

Std. Residual -2.420 2.824 .000 .953 100


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