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MNC NEWS NETWORKMEDIA PROFILE
Ed.01/PROMO/Mei 2015
SELAMAT DATANG MAHASISWA UI
Kegiatan hari iniJAM TEMA PEMBAWA ACARA
9.30 – 10.00 Perkenalan Media Industri Kreatif
Wijaya Kusuma S dan Drian Tama
10.00 – 11.00 Ruang Kerja News dan Proses Produksi
News
11.00 – 11.45 Dunia Kerja di MNC Group Rita Nakula – HR Director
VISION & MISSION
MNC NEWS NETWORK MEDIA PROFILE01
MNC NEWS NETWORK MEDIA PROFILE02
Insprative
VISION & MISSION
MNC NEWS NETWORK MEDIA PROFILE03
Informative
VISION & MISSION
MNC NEWS NETWORK MEDIA PROFILE
ONE STOP SHOPPING Kebutuhan Advertisingperusahaan Anda dapat dilakukan melaluiMNC News Network.
Konsolidasi Tim Liputan News dari 6 Stasiun TVdigabung secara Redaksional, Alat dan Studiodi MNC News Center KebonSirih.
Koordinasi Satu Atap seluruh tim redaksional 6 TVdibawah satu komando News Director dari iNews TVMNC News Center - Kebon Sirih sebagai GedungHead Office dengan berbagai fasilitas studiolengkap terintegrasi untuk News.
OUR MAPPING PROGRAM
04
OUR MAPPING PROGRAM
SEPUTAR INDONESIA PAGISEPUTAR INDONESIA SIANGSEPUTAR INDONESIASEPUTAR INDONESIA MALAMDELIK
LINTAS PAGILINTAS SIANGLINTAS MALAMLINTAS PERISTIWA BREAKING NEWSINSPIRASI SOREDIANTARA KITA.KOMUNITAS.COM
BULETIN INDONESIA PAGIBULETIN INDONESIA SIANGBULETIN INDONESIA MALAMINDONESIA BICARA
MNC NEWS NETWORK MEDIA PROFILE05
INEWS PAGIINEWS SIANG INEWS PETANGINEWS MALAMINEWS TERKINIBREAKING NEWSFIRST NEWSINTERNATIONAL NEWSHOTNEWSSPORTNEWSBONGKAR PERKARAPOLICE LINE
MNC NEWS NETWORK MEDIA PROFILE
GOOD MORNING INDONESIAUNIQUE JOURNEYE-LISTINDONESIA SIANGINDONESIA SOREINDONESIA MALAMINDONESIA BICARAKULINER ON VACATIONWORLD HEADLINESEVENT GUIDESTORY OF THE FAMOUSONE ON ONEKILAS OPINIBERITA PILIHANLEGENDA INDONESIAICT FOR INDONESIAMNC TODAY
ECONOMIC VIEWPOWER BREAKFASTSPECIAL REPORTDEALING ROOMBIZ BRIEFMOVERS AND SHAKERSSPECIAL DIALOGUEREVENEWSE BUZZSUMMARY & OUTLOOKREVENEWS INTERNATIONAL
OUR MAPPING PROGRAM
06
MNC MEDIA GROUPSouth East Asia’s Largest and Most Integrated Media Group
MNC NEWS NETWORK MEDIA PROFILE
SINDO MEDIAOTHERS
MEDIA TV
07
MNC MEDIA GROUPSouth East Asia’s Largest and Most Integrated Media Group
MNC NEWS NETWORK MEDIA PROFILE
7 Jutausers *
5,5 Jutausers**
1,7 Jutatwitter followers
765,000 fans facebook
946LOKAL JARINGAN
JANGKAUAN KOTA
57
JARINGAN
08
130
EDISI LOKAL
*[mobil traffic]**[desktoptable traffict]
VS
OUR NETWORK & COVERAGE
TRANSMISI
JARINGAN
TRANSMISI
TRANSMISI
TRANSMISI
TRANSMISI
TRANSMISI
TRANSMISI
JARINGAN
JARINGAN
39
31
37
42
34
37
44
16
14
20
57
TOTAL AREA JANGKAUAN
KOTA
TRANSMISI
TRANSMISI
TRANSMISI
JARINGAN
50
34
38
46
MNC NEWS NETWORK MEDIA PROFILE09
NETWORK & COVERAGE
MNC NEWS NETWORK MEDIA PROFILE
46LOKAL JARINGAN
LOKAL JARINGAN| Jakarta Ch 30 UHF | Medan Ch 45 UHF | Palembang Ch 44 UHF | Bandung Ch 22 UHF | Semarang Ch 45 UHF | Surabaya CH 62 UHF Denpasar Ch 53 UHF | Makassar Ch 51 UHF | Lampung Ch 50 UHF | Batam Ch 61 UHF | Padang Ch 31 UHF | Pontianak Ch 45 UHF | Samarinda Ch 61 UHF | Kendari Ch 44 UHF | Gorontalo Ch 56 UHF | Mataram | Kupang Ch 56 UHF | Manado Ch 26 UHF | Magelang Ch 54 UHF | Banda Aceh Ch 40 UHF | Sabang Ch 40 UHF | Tanah Datar Ch 33 UHF | Pangkal Pinang Ch 58 UHF | Tarakan | Mamuju Ch 28 UHF | Ambon Ch 58 UHF | Masohi CH 52 UHF | Ternate Ch 34 UHF | Merauke Ch 24 UHF | Tasik Ch 52 UHF Majalengka Ch 31 UHF | Manokwari | Pelaihari CH 50 UHF | Biak CH 26 UHF | Nabire CH 22 UHF | Lubuk Linggau CH 53 UHF | Payakumbuh CH 36 UHF | Palu | Pematang Siantar | Bengkulu | Banten | Balikpapan Palangkaraya | JayaPura | Singaraja | TenggarongINDOVISION CH 83 | TOP TV CH 83 | OKEVISION CH 101
10
MNC NEWS NETWORKS
SHARE12.39
7.80
5.74
0.74
SHARE
SHARE
SHARE
MNC NEWS NETWORK MEDIA PROFILE
Hasil Riset Nielsen April 2015 [ News Program ]
11
MNC NEWS NETWORK MEDIA PROFILE
1 dari 3 Masyarakat Indonesia Menonton MNC News Netwoks
30%
70%
Total Share News Viewers 4 TV MNC NEWS NETWORKS = 30%
MNC NEWS NETWORKS
12 Hasil Riset Nielsen April 2015 [ News Program ]
MNC NEWS NETWORK MEDIA PROFILE
OUR TARGET AUDIENCE & POSITION
SES : ABCAGE : All 5+OCCUPATION : Housewife, Student, White collarGENDER : Male, Female
SES : BCDAGE : All 5+OCCUPATION : Housewife, Student, Blue collarGENDER : Male, Female
SES : ABAGE : All 15+OCCUPATION : White Collar WorkerGENDER : Male, Female
SES : ABCAGE : All 5+OCCUPATION : Housewife, Student, White collarGENDER : Male, Female
SES : ABCAGE : All 15+OCCUPATION : Housewife, Student, White collarGENDER : Male, Female
SES : ABAGE : 20 +OCCUPATION : White & Blue Collar
GENDER : Male, Female
13
MNC NEWS NETWORK : FACT & FIGURES
7.80 • SHARE
0.70 • RATING
2.2 • REACH
0.74
• SHARE
0.07
• RATING
0.7
• REACH
5.74 • SHARE
0.42 • RATING
2.1 • REACH
MNC NEWS NETWORK MEDIA PROFILE
12.39 • SHARE
1.00 • RATING
3.3 • REACH
14 Hasil Riset Nielsen April 2015 [ News Program ]
6 TV PROGRAM COMPARISON
MNC NEWS NETWORK MEDIA PROFILE
RCTI
Channel ReachShareTVR000sVariabel Cost/TVR
Seputar Indonesia 21,489 Rp5.211.991.63561,686
MNC TV Lintas Petang 33,508 Rp.3,27.110.90308,729
Global TVBuletin
Indonesia Siang
27,153 Rp.3,85,050,64222,078
Kompas Petang
Kabar Petang
Metro Hari Ini
258,495 0.75 3.86 7.6
190,069
58,873
0,55
56,031 Rp
3,17 3,7 58,060 Rp
0.17 91,526 Rp2.41.00KompasTV
TV ONE
Metro TV
15
Hasil Riset Nielsen April 2015 [ News Program ]
CPRP PERFORMANCE COMPARISON
MNC NEWS NETWORK MEDIA PROFILE
MNC News Network
Channel GRP’sTVRSpotBudget CPRP
1,000,000,000
315,4573,1703.171,0001,000,000,000
1,000 0.17 170 5,882,352Kompas
TV
Metro TV
1,333,3337500.751,0001,000,000,000TV One
1,818,1815500.551,0001,000,000,000
16
Hasil Riset Nielsen April 2015 [ News Program ]
360 DEGREES
MNC NEWS NETWORK MEDIA PROFILE
BRAND CAMPAIGN
FREE TO AIR TV
PAY TV
NEWSPAPER
PORTAL
SOCMED
OFF AIREVENT
TABLOID & MAGZ
RADIO
360
17
INEWS PAGISetiap Hari, 06.00 WIB
INEWS SIANGSetiap Hari, 11.30 WIB
INEWS PETANGSetiap Hari, 17.03 WIB
INEWS MALAMSetiap Hari, 21.03 WIB
OUR NEWS BULLETIN PROGRAM
18 Jadwalsewaktu-waktudapatberubah.
INEWS TERKINI15 x Sehari mulai 09.00 WIB
INEWS BREAKING NEWS
FIRST NEWSSenin – Jumat, 04.30 WIB
OUR NEWS BULLETIN PROGRAM
19
JAKARTA TODAYSenin – Sabtu, 15.03 WIB
Jadwalsewaktu-waktudapatberubah.
#HOT NEWSSenin – Jumat, 18.30 WIBSabtu, 18.03 WIB
SPORT NEWSSenin – Jumat, 05.00 WIB
INTERNATIONAL NEWSSenin – Jumat, 05.30 WIB
POLICE LINESenin – Sabtu, 11.03 WIB
OUR TOP PROGRAM
20 Jadwalsewaktu-waktudapatberubah.
POLEMIK ON TVKamis , 19.30 WIB
TALK TO INEWSSelasa & Jumat, 19.30 WIB
SOFA MERAHMinggu, 11.03 WIB
TALK & COOKMinggu, 19.30 WIB
TOP FILESTiap Hari, 08.30 WIB
NEWSDOTPOLSenin & Rabu 19.30 WIB
POLITICTAINMENTJum’at, 19.30 WIB
RASA INDONESIAMinggu, 12.30 WIB
OUR TOP PROGRAM
21 Jadwalsewaktu-waktudapatberubah.
WALK & WOKSabtu, 12.30 WIB
BONGKAR PERKARARabu, 20.30 WIB
TOP WORDSMinggu, 20.30 WIB
INFO BIZSenin– Jumat, 08.15
WIB
INEWSTAINMENTSenin – Kamis, 19.03 WIB
OUR TOP PROGRAM
22 Jadwalsewaktu-waktudapatberubah.
MINGGUPukul 22.03 WIBSENIN - SABTU
Pukul 22.03MINGGU
Pukul 23.03 WIB
SPEAK AFTER LUNCHSenin – Jumat, 12.30 WIB
WAJAH INDONESIASetiap Hari, 07.30 WIB
TECHNO UPDATESenin – Jumat, 08.00 WIB
MNC NEWS NETWORK MEDIA PROFILE
THANK YOU
MNC Tower 23rd floorJl. KebonSirih No. 17-19, Jakarta PusatPh. 021 2356 7600 – Fax 021 392 7455Email : [email protected]