konsep resort: definisi resort

Konsep Resort: Definisi ResortDr. A.H Galih Kusumah

Agenda Perkuliahan

Klasifikasi dan Tipe akomodasi

Mendiskusikan Definisi dan Klasifikasi Resort

Memahami Karakteristik Operasional dan Manajemen Resort

Klasifikasi dan Tipe Akomodasi (Gee, 2010)

• Classic Hotels

• Spas

• Convention Hotels

• Motels (Motor Hotels)

• Residential Hotels and Service Apartment

• Casino Hotels and Resorts

• Resorts

Apa itu Resort?

Resort: Sebuah Definisi

• Terdapat belasan definisi Resort yang berkembang dalam kurun waktu 30 tahun terakhir;

• Setiap definisi resort yang berkembang, memiliki cirinya masing-masing, yang juga dipengaruhi oleh latar belakang penulis/akademisi penyusun definisi;

• Berdasarkan perkembangan tersebut, Resort memiliki spektrum definisi yang luas, mulai dari resort sebagai entitas usaha akomodasi, resort sebagai areal/Kawasan wisata dan rekreasi, hingga resort sebagai suatu destinasi.

Spektrum Definisi Resort

Entitas BisnisAkomodasi

Resort SebagaiKawasan

Destinasi

Mendefinisikan Resort (dan Akomodasi)

DefinisiResort (Brey, 2009)

“A resort is a full-service lodging facility that provides access to or offers a range of amenities and recreation facilities to emphasize a leisure experience.

Resorts serve as the primary provider of the guests’ experience, often provide services for business or meetings, and are characteristically located in vacation-oriented settings.”

Definisi Resort (Brey, 2009)

Minimum qualifications of resort:

• Provide one signature amenity or anchor attribute

• Provide five secondary recreation/leisure/entertainment experiences

• Provide one full-service food & beverage outlet

• Bed-base must include short-term or overnight lodging

• Minimum of 25 rooms or other accommodations (exception to minimum for properties with two signature amenity/anchor attributes)

• Emphasize a leisure or retreat-environment experience

Terminologi dalam Definisi Resort (Brey, 2009)

• Signature Amenity

• Anchor Attribute

• Recreation/leisure/entertainment experiences (RLE-E)

• Full-Service

Terminologidalam DefinisiResort (Brey, 2009)

Signature Amenity

Signature amenities are amenities/attractions/geographically significant attributes that a resort is required to provide access to in order to be considered a resort.

These include, for example: golf, ski/mountain, beach/ocean, lakeside, casino/gaming, all-inclusiveness, spa/health/wellness, marina, tennis and water park. For property-generated or man-made amenities, they need to be considered full-service to be a signature amenity.”

Signature Amenity


Anchor Attribute

An anchor attribute is a non-typical theme linking tertiary or secondary resort amenities and attributes to provide a signature amenity.

To be identified as an anchor attribute, a minimum of five recreation/leisure/entertainment experiences linking to a common theme must be provided. Examples include: couples, family, educational, tropical, and dude ranch.


Recreation/leisure/entertainment experiences (RLE-E)

A recreation/leisure/entertainment experience is a secondary amenity that adds to the resort experience.

Any leisure or recreation activities, which can range from croquet to beach volleyball or organized kids activities, are considered RLE-E. While RLE-E is not considered primary resort features, they are important in creating the appropriate atmosphere and providing a range of activities for guests to participate in.

Secondary Recreation/Leisure/Entertaiment

Terminologidalam DefinisiResort (Brey, 2009)

Full-Service

For the purposes of this definition, full-service shall be defined as a property that provides a range of amenities and services to address customer wants and needs. This includes offering a variety of amenities and activities, a restaurant offering two or more meal services daily, and enhanced service levels (ex. concierge or room service).

Resort Classification (Brey, 2009)

• Destination Resort

• Intermediate Resort

• Intermediate-Access Resort

• Specialized Resort


Destination Resort

These properties are seen as resorts in the truest sense. They serve as the primary motivation to visit a destination and have characteristically high levels of service.

Minimum Requirements:

• Four signature/anchor amenities

• Fifteen or more unique secondary RLE-E

• Three or more food & beverage outlets

• Spa/health/wellness amenities

• Multiple shopping outlets

• Variety of lodging options


Intermediate Resort

These properties can serve as the primary reason to visit a destination but guests can have additional motivations for visiting the resort


• Two signature/anchor amenities

• Ten or more unique secondary RLE-E

• Two or more food & beverage outlets


Intermediate-Access Resort

These properties are typically located in vacation destinations or densely populated areas. They are frequently clustered together and provide access to geographically-significant signature amenities (ex. ski, beach).


• Two signature/anchor amenities

• Ten or more unique secondary RLE-E

• Two or more food & beverage outlets

• Provide direct access to external recreation or leisure experiences


Specialized Resort

• These properties can be found in any location and provide a focused experience around one signature amenity or anchor attribute.


• Provide one signature amenity or anchor attribute

• Provide five secondary RLE-E

• Provide one full-service more food & beverage outlet

• Bed-base must include short-term or overnight lodging

• Minimum of 25 rooms

• Emphasize a Leisure or retreat-environment

Faux Resort Properties (Brey, 2009)

• Vacation Retreat

• False-Positive

• Integrated Destination Development (Mega Resort)

Karakteristik Resort lainnya (Gee, 2010)

• Visitor Market: Vacation & Leisure Segments, and business-cum-pleasure conventions

• Location

• Seasonality

• Service Attitude

• Managers of Resort Properties• Corporate and Employer Responsibility

• Employee Housing

• Labor Skills

• Sources of Revenue

• Activity Control• Land, Building, and Fixed Assets

• Resort, Traditions and Culture

konsep resort: definisi resort

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