kepuasan konsumen dan musik
TRANSCRIPT
-
8/15/2019 Kepuasan konsumen dan musik
1/30
KEK ;
IEH@EN RS_QEIE
;.5 Acsi{`rs` qcm{`q`i
Jcnpeis`ien f`tc js`o rc{dm{jenoc a` f`nlinlen coc{en 'qm{c
eqjmrgc{`o) scrc{q` Am|nqefi |efi _jje{comn Jef _c{rmnl a`ge{erien
jcj`f`i` rc{enen penl rcnq`nl aefej jcjkcnqi icresen imnsjcn.
Qcm{`*qcm{` qcnqenl jesefeg a` eqes eien a`rere{ien a` ke|eg `n`.
;.5.5 Icresen imnsjcn
;.5.5.5 Acd`n`s` icresen
Icresen '_eq`deoq`mn) kc{esef ae{` kegese feq`n pe`q eq` penl kc{e{q`
cnmslg eqe oir aen deoc{c penl kc{e{q` qm am eqe jcfeiien. _ckeg
icresen hle k`se a`acd`n`s`ien sckele` rc{scrs` qc{geaer scseq penl
qcfeg jcjcng` ge{erennpe. Mfcg ie{cne `q& scscm{enl q`aei eien res
erek`fe jcjrnpe` rc{scrs` keg|e ge{erennpe kcfj qc{rcng`. _cscm{enl
eien jc{ese res h`ie rc{scrs`npe seje eqe fck`g kcse{ ae{` penl
a`ge{erien '@{e|en& ;22?).
Imqfc{ ';22;) jcnpeqeien keg|e icresen eaefeg rc{eseen scscm{enl
55
-
8/15/2019 Kepuasan konsumen dan musik
2/30
scqcfeg jcjkena`nlien i`nc{he eqe ges`f penl a`{eseien acnlen
ge{erennpe. _caenlien jcn{q Ogerf`n ';223) icresen eaefeg seq
iceaeen icscnenlen aen icschegqc{een penl a`sckekien ie{cne scscm{enl
qcfeg jcnoere` seq qhen eqe sese{en
Aefej imnqcis rc{`fei imnsjcn& icresen a`qhien reae `na`t`a eqe
icfmjrmi qc{geaer ere penl a`imnsjs`npe pe`q r{mai ke{enl eqe hese.
Icresen eaefeg ges`f ae{` rcn`fe`en imnsjcn keg|e r{mai eqe hese
qcfeg jcjkc{`ien q`nlieq icn`ijeqen a`jene q`nlieq rcjcngen `n` fck`g
eqe i{enl '@{e|en& ;22?).
\`fi`c 'aefej Qh`rqmnm& 5004) jcnacd`n`s`ien icresen sckele` seq
qenlleren cjms`mnef reae ctefes` qc{geaer rcnlefejen imnsjs` seq
r{mai eqe hese. _caenlien _efea`n ';22?) jcnacd`n`s`ien icresen
imnsjcn sckele` rc{eseen scnenl eqe icoc|e imnsjcn penl kc{esef
ae{` rc{kena`nlen enqe{e i`nc{he 'ges`f) seq r{mai acnlen ge{erennpe.
Cnlcf '5003) jcnlnlierien keg|e icresen imnsjcn jc{reien
ctefes` r{nekcf` a` jene efqc{neq`d penl a`r`f`g sci{enl*i{enlnpe
jcjkc{`ien ges`f 'msqomjc) seje eqe jcfejre` ge{eren imnsjcn&
scaenlien jcn{q Kfeoi|cff aen J`n`e{a 'aefej Cnlcf& 5003) eaefeg
sckele` seq qcjreq a`jene efqc{neq`d imnsjs` penl a`r`f`g scq`aeinpe
5;
-
8/15/2019 Kepuasan konsumen dan musik
3/30
aereq jcjcng` eqe kegien jcfck`g` ere penl a`ge{erien.
[enliq` ';22?) jcnpeqeien keg|e icresen imnsjcn a`acd`n`s`ien
sckele` {csrmn imnsjcn qc{geaer icq`aei scse`en enqe{e q`nlieq
icrcnq`nlen sckcfjnpe acnlen i`nc{he eiqef penl a`{eseien scqcfeg
rcjeie`en.
Jcn{q Sje{ ';222) icresen imnsjcn eaefeg q`nlieq rc{eseen
imnsjcn scqcfeg jcjkena`nlien acnlen ge{erennpe. _cscm{enl penl
h`ie res acnlen n`fe` penl a`kc{`ien mfcg r{mai eqe hese jeie senleq
kcse{ icjnli`nennpe nqi jcnhea` rcfenllen aefej |eiq penl feje.
Qh`rqmnm '5004) kc{rcnaereq keg|e icresen eaefeg {csrmn imnsjcn
qc{geaer ctefes` penl a`{eseien enqe{e ge{eren sckcfjnpe 'eqe nm{je
i`nc{he fe`nnpe) aen i`nc{he eiqef r{mai penl a`{eseien scqcfeg
rcjeie`ennpe.
Ae{` rcnheke{en a` eqes& jeie aereq a`s`jrfien keg|e icresen eaefeg
sckele` rc{srciq`d rcnlefejen scscm{enl scqcfeg jcnlimnsjs` eqe
jcnllneien eqe jcn`ijeq` seq r{mai eqe hese. Hea` r{mai eqe hese
penl k`se jcjesien eaefeg r{mai eqe hese penl senllr jcjkc{`ien
scseq penl a`oe{` mfcg imnsjcn sejre` reae q`nlieq oir.
5?
-
8/15/2019 Kepuasan konsumen dan musik
4/30
;.5.5.; Jeoej*jeoej icresen
Jcn{q Sje{ ';222)& icresen a`kel` jcnhea` ae jeoej& pe`q 8
5. Icresen dnls`mnef penl jc{reien icresen penl a`rc{mfcg ae{`
dnls` scseq penl a`jendeeqien& scrc{q` 8
e. R{mai aen rcfepenenpe.
k. Icl`qen rcnhefen qc{a`{` eqes te{̀ ekcf*te{`ekcf rcsen 'sckele`
ges`f sc{enlie`en s`ier qc{qcnq jcnlcne` rc{segeen& r{mai aen
q`nlieq icresen penl a`ge{erien mfcg imnsjcn)& s`ier 'sckele`
rcn`fe`en imnsjcn eqes rcfepenen rc{segeen)& aen rc{enqe{e
'sckele` rcn`fe`en imnsjcn eqes rc{enqe{e rc{segeen scrc{q`
a`fc{ aen l{ms`{).
o. Rcfepenen scqcfeg rcnhefen qc{a`{` eqes te{`ekcf*te{`ekcf
rcfepenen rcnainl qc{qcnq scrc{q` le{ens` sc{e penl kc{ie`qen
acnlen jren kef`i scrc{q` rcnelenen icfgen aen rcnljckef`en
enl.
a. N`fe` rc{segeen penl qc{a`{` eqes n`fe` {csj` penl a`npeqeien mfcg
rc{segeen scna`{` aen n`fe` q`aei {csj` penl qc{s`{eq aefej sclefe
q`naeiennpe scge{`*ge{`
;. Icresen rs`imfml`ief penl jc{reien icresen penl a`rc{mfcg ae{`
eq{`kq penl kc{s`deq q`aei kc{|ha ae{` scseq scrc{q` sesene
f`nlinlen qmim penl gcnaeinpe qc{ese npejen aen jcnpcnelien
51
-
8/15/2019 Kepuasan konsumen dan musik
5/30
kel` re{e rcnlnhnl scg`nlle jc{enlsenl re{e imnsjcn nqi
jcnlgek`sien |eiq aen kc{kcfenhe aefej qmim.
;.5.5.? Qcm{` aen jmacf icresen
Qcm{` aen jmacf icresen imnsjcn seleq kc{elej& ie{cne qmr`i `n` jes`g
a`icjkenlien scg`nlle kcfj a`oere` seq icscreieqen qcnqenl imnscr
eqe jmacf penl ref`nl cdciq`d. Nejn eae kckc{ere jmacf penl ref`nl
kenpei a`hjre` aen a`lneien 'aefej Qh`rqmnm& ;22;)& pe`q 8
5. Qcm{̀ cimnmj` j`i{m
aefej qcm{` cimnmj`& aese{ penl a`lneien mfcg scm{enl imnsjcn
aefej jcfeiien efmies` sjkc{ aepe penl fenlie eaefeg imna`s`
a`jene rc{kena`nlen enqe{e iclneen je{l`nef 'je{l`nef sq`f`qp ) aen
ge{le jes`nl*jes`nl r{mai eien jcnhea` seje.
;. Rc{srciq d̀ rs`imfml`
kc{aese{ien rc{srciq`d rs`imfml`& qc{aereq ae jmacf icresen
imnsjcn& pe`q jmacf imln`q`d aen jmacf edciq`d.
;e) Jmacf imln`q`d
Reae jmacf `n`& rcn`fe`en imnsjcn a`aese{ien reae rc{kcaeen
enqe{e seq ijrfen ae{` imjk`nes` eq{`kq penl a`renaenl `acef
nqi `na`t`a aen rc{scrs`npe qcnqenl imjk`nes` aen eq{`kq penl
sckcne{npe. Kc{aese{ien jmacf `n`& icresen imnsjcn aereq
a`oere` jcfef` ae oe{e pein` jcnlkeg rcne|e{en rc{segeen
53
-
8/15/2019 Kepuasan konsumen dan musik
6/30
-
8/15/2019 Kepuasan konsumen dan musik
7/30
fe{ penl q`aei a`icnaef`ien).
;k) Jmacf edciq`d
Reae jmacf edciq`d jcnpeqeien keg|e rcn`fe`en imnsjcn
`na`t`aef qc{geaer seq r{mai eqe hese q`aei scjeqe*jeqe
kc{aese{ien rc{g`qnlen {es`mnef& qer` hle kc{aese{ien
ickqgen skhciq`d& esr`{es`& aen rcnlefejen. Dmis jmacf `n`
fck`g a`q`q`ikc{eqien reae q`nlieq esr`{es`& rc{`fei kcfehe{ 'fce{n`nl
kcget`m{ ) & cjms`& er{cs`es`& aen sesene geq` 'jmma ). Jcn{q
Jm|cn '5007)& `sq`feg edcis` aefej icresen imnsjcn jcnleo
reae q`nlieq icresen penl a`rcnle{g` mfcg rc{eseen rms`q`d aen
ncleq`d imnsjcn penl a`gknlien acnlen r{mai eqe hese.
Edcis` aereq a`acd`n`s`ien sckele` dcnmjcne icfes jcnqef penl
scoe{e n`i a`ie{eiqc{`sq`iien mfcg rcnlefejen penl a`seae{`&
pe`q iceaeen rc{eseen skhciq`d penl k`esenpe jnof kc{seje*
seje acnlen cjms` aen sesene geq`.
e. Cjms`& pe`q seq rc{eseen ieq penl q`jkf ei`keq eqe
sckek ae{` rcn`fe`en qc{geaer {enlsenlen 'E{nmfa aefej
Genamim& ;22;). @xe{a 'aefej Jm|cn 5007)
jcnl`acnq`d`ies`ien cjms` dnaejcnqef penl a`efej` mfcg
m{enl aefej g`arnpe scrc{q` qc{qe{`i& lcjk`{e& gc{en&
je{eg& qc{qcien& jei& qc{g`ne& qeiq& jef& kc{sefeg.
Rcnlefejen `n` mfcg @xe{a qcfeg a`lneien scoe{e cisqcns`d
5
-
8/15/2019 Kepuasan konsumen dan musik
8/30
acnlen re{e rcncf`q` imnsjcn.
k. _esene geq̀ 'jmma )& pe`q iceaeen rc{eseen scjcnqe{e
penl qc{hea` reae s`qes` aen |eiq qc{qcnq 'Le{anc{ aefej
Jm|cn& 5007). _caenlien jcn{q Ogerf`n ';223)& jmma
eaefeg seq cjms` penl fcjeg& fcjkq& aen k`esenpe q`aei
kc{fenlsnl feje s`deqnpe.
?. Rc{srciq`d QUJ 'Qmqef Usef`qp Jenlcjcnq )
QUJ jc{reien seq rcnacieqen aefej jcnhefenien k`sn`s penl
jcnomke nqi jcjeis`jefien aepe se`nl m{len`ses` jcfef`
rc{ke`ien scoe{e kc{ics`nejknlen eqes r{mai& hese& jens`e&
r{mscs& aen f`nlinlennpe. _`sqcj jenhcjcn `n` kc{fenaeseien reae
sege jcnlenlieq ief`qes sckele` sq{eqcl` sege aen kc{m{`cnqes`
reae icresen imnsjcn acnlen jcf`keqien scf{g enllmqe
m{len`ses`.
Ae{` rcnheke{en a` eqes aereq a`icqeg` keg|e jeoej*jeoej& qcm{`& aen
jmacf icresen senleq kc{elej& nejn rcnf`s jcnllneien icresen
kc{aese{ien rc{srciq`d rs`imfml` igssnpe reae jmacf edciq`d 'aefej
Jm|cn& 5007) pein` kc{aese{ien deiqm{ cjms` aen sesene geq` sckele`
fenaesen qcm{` rcncf`q`en `n`.
;.5.5.1 Jcqmac rcnli{en icresen
57
-
8/15/2019 Kepuasan konsumen dan musik
9/30
Imqfc{ 'aefej Qh`rqmnm& ;22;) jcnl`acnq`d`ies` cjreq jcqmac nqi
jcnli{ icresen imnsjcn& pe`q 8
5. _`sqcj icfgen aen se{en
_cq`er m{len`ses` penl kc{m{`cnqes` reae imnsjcn 'osqmjc{
m{`cnqca ) rc{f jcjkc{`ien icscjreqen penl fes icreae re{e
imnsjcnnpe nqi jcnpejre`ien se{en rcnaereq& aen icfgen
jc{cie. Jca`e penl a`lnien k`se kc{re imqei se{en& ie{q
imjcnqe{& eqe sef{en qcfcrmn igss kckes rfse. @ndm{jes`*
`ndm{jes` penl a`rc{mfcg jcfef` jcqmac `n` aereq jcjkc{`ien `ac*`ac
ke{& aen jesien penl kc{ge{le icreae rc{segeen& scg`nlle
jcjnli`niennpe nqi kc{ceis` ocreq qenller aen ocreq nqi
jcnleqes` jesefeg penl q`jkf. Eien qcqer` ie{cne jcqmac `n` kc{s`deq
res`d& jeie sf`q jcnaereqien lejke{en fcnlier jcnlcne` icresen
eqe icq`aeiresen imnsjcn ie{cne q`aei scje imnsjcn penl
q`aei res eien jcnpejre`ien icfgennpe. K`se hea` jc{cie
fenlsnl kc{ef`g ic qcjreq penl fe`nnpe aen q`aei eien jcjkcf`
r{mai ae{` qcjreq penl rc{qeje.
;. Lgmq gmrr`nl
_efeg seq oe{e nqi jcjrc{mfcg lejke{en jcnlcne` icresen
imnsjcn eaefeg acnle jcnlc{heien kckc{ere m{enl sckele` lgmq
gmrrc{ nqi kc{rc{en eqe kc{s`ier sckele` imnsjcn eqe
50
-
8/15/2019 Kepuasan konsumen dan musik
10/30
rcjkcf` rmqcns`ef r{mai rc{segeen aen rcse`nl. Icja`en jc{cie
jcferm{ien qcjen*qcjennpe jcnlcne` icfcjegen aen icieqen
r{mai rc{segeen aen rcse`nl kc{aese{ien rcnlefejen jc{cie
aefej rcjkcf`en r{mai*r{mai qc{sckq. _cfe`n `q re{e lgmq
gmrrc{ hle aereq jcnlejeq` oe{e rc{segeen aen rcse`nlnpe
jcfepen` rc{j`nqeen imnsjcn& jcnhe|ek rc{qenpeen imnsjcn aen
jcnenlen` scq`er icfgen.
?. Fmq osqmjc{ enfp`
Rc{segeen scfepeinpe jcnlgknl` re{e imnsjcn penl qcfeg
kc{gcnq` jcjkcf` eqe penl qcfeg r`naeg ic rc{segeen fe`n ele{
aereq jcjegej` jcnlere gef `q qc{hea`& aen srepe aereq
jcnlejk`f ick`heien rc{ke`ien eqe rcnpcjr{neen scfenhqnpe.
Kien genpecw`q `nqc{t`c|
sehe penl rc{f& qcqer` rcjenqeen
osqmjc{ fm {eqc hle rcnq`nl& a`jene rcn`nlieqen osqmjc{ fm
{eqc jcnnhien iclelefen rc{segeen aefej jcjesien
imnsjcnnpe.
1. _{tcp icresen imnsjcn
Sjjnpe kenpei rcncf`q`en jcnlce` icresen imnsjcn penl
a`feiien acnlen rcncf`q`en s{tcp& ke`i acnlen s{tcp jcfef` t`e
rms& qcfcrmn& jern |e|enoe{e r{`kea`. Jcfef` s{tcp rc{segeen
;2
-
8/15/2019 Kepuasan konsumen dan musik
11/30
eien jcjrc{mfcg qenlleren aen jren kef`i scoe{e fenlsnl ae{`
imnsjcnnpe aen hle jcjkc{`ien qenae rms`q`d keg|e rc{segeen
jcne{g rc{geq`en qc{geaer imnsjcnnpe.
Fck`g fenhq Imqfc{ 'aefej Qh`rqmnm& ;22;) jcnpeqeien keg|e rcnli{en
icresen jcfef` cjreq jcqmac qc{sckq aereq a`feiien acnlen 8
5. A`{coqfp {crm{qca eq`deoq`mn& pe`q rcnli{en a`feiien scoe{e
fenlsnl jcfef` rc{qenpeen*rc{qenpeen.
;. Ac{`tca a`eq`deoq`mn& pe`q rc{qenpeen penl jcnpenliq ae gef
pe`q kcse{npe ge{eren imnsjcn qc{geaer eq{`kq qc{qcnq aen
kcse{npe i`nc{he penl jc{cie {eseien.
?. R{mkfcj enefp`& pe`q imnsjcn penl a`hea`ien {csrmnacn a`j`nqe
nqi jcnlnlierien ae gef pe`q jesefeg jesefeg penl jc{cie
geaer` kc{ie`qen acnlen rcne|e{en ae{` rc{segeen eqe m{len`ses`
aen se{en*se{en nqi jcfeiien rc{ke`ien.
1. @jrm{qenoc*rc{dm{jenoc enefp`& pe`q {csrmnacn a`j`nqe nqi
jc{eni`nl kc{kele` cfcjcn ae{` rcne|e{en kc{aese{ien ac{eheq
rcnq`nlnpe scq`er cfcjcn qc{sckq. _cfe`n `q& {csrmnacn hle a`j`nqe
jc{eni`nl sckc{ere ke`i i`nc{he rc{segeen aefej jes`nl*jes`nl
cfcjcn eqe eq{`kq qc{sckq.
;.5.5.1 R{mscs rcjkcnqien icresen
;5
-
8/15/2019 Kepuasan konsumen dan musik
12/30
_cseq gef penl resq` jcnlcne` r{mscs q`aei qc{hea` kcl`q sehe. _crc{q`
gefnpe imnsjcn penl jc{eseien icresen rcfepenen hese. Icresen
imnsjcn senleq kc{lenqnl reae ge{eren imnsjcn. Mfcg ie{cne `q&
sq{eqcl` icresen imnsjcn ge{sfeg a`aegf` acnlen rcnlcqegen penl
acqe`f aen ei{eq qc{geaer ge{eren imnsjcn. Eae ae q`nlieqen ge{eren
imnsjcn 'Fcmne{a aefej [enliq`& ;22?)& pe`q 8
5. Eacuseqc Cwrcoqeq`mn
Jc{reien q`nlieq i`nc{he rcfepenen j`n`jef penl jes`g aereq
a`qc{`je kc{aese{ien rc{i`{een hese penl jnli`n eien a`qc{`je aen
qc{lenqnl reae efqc{neq`d penl qc{sca`e. Eacuseqc cwrcoqeq`mn
a`rcnle{g` mfcg deiqm{*deiqm{ kc{`iq `n` 8
e) Iceaeen ae{{eq
k) Icqc{sca`en efqc{neq`d
o) Ac{eheq icqc{f`keqen imnsjcn
a) Deiqm{*deiqm{ penl qc{lenqnl s q̀es`& aen
c) Rcfepenen penl a`rci`{eien
;. Ac`{ca Cwrcoqeq`mn
Jc{reien q`nlieq i`nc{he rcfepenen penl a`ge{erien imnsjcn
nqi a`qc{`jenpe penl jc{reien leknlen ae{` icrc{oepeen
imnsjcn jcnlcne` ere penl aereq aen ge{s a`qc{`jenpe. Ac`{ca
cwrcoqeq`mn a`rcnle{g` mfcg deiqm{*deiqm{ kc{`iq `n` 8
e) Ic`nl`nen nqi a`fepen` acnlen ke`i aen kcne{
;;
-
8/15/2019 Kepuasan konsumen dan musik
13/30
k) Ickqgen rc{m{enlen
o) Henh` scoe{e fenlsnl eqe q`aei fenlsnl
a) Imjn`ies` ae{` jfq ic jfq& aen
c) Rcnlefejen jese fef.
_ckcfj rcjkcnqien icresen imnsjcn& rc{f a`icqeg` eae f`je
icscnhenlen penl jcnlei`keqien iclelefen rcnpejre`en hese 'aefej
Qh`rqmnm& ;22;)& pe`q 8
5. Eaenpe icscnhenlen enqe{e ge{eren imnsjcn acnlen rc{scrs`
jenehcjcn& ie{cne jenehcjcn q`aei scfef jcjegej` kcne{ ere
penl jcnhea` ic`nl`nen imnsjcn.
;. Eaenpe icscnhenlen enqe{e rc{scrs` jenehcjcn acnlen srcs`d`ies`
ief`qes hese& ie{cne jenehcjcn jnli`n kcne{ aefej jcjegej`
ic`nl`nen imnsjcn qcqer` q`aei jcncqerien sqenae{ rcfeiseneen
penl srcs`d`i.
?. Eaenpe icscnhenlen enqe{e srcs`d`ies` ief`qes hese acnlen
rcnpejre`en hese& ie{cne re{e rc{smncf jnli`n q`aei qc{feq`g ke`i
aen q`aei jejr jcjcng` sqenae{.
1. Eaenpe icscnhenlen enqe{e rcnpejre`en hese acnlen imjn`ies`
cisqc{nef& ie{cne ge{eren imnsjcn a`rcnle{g` mfcg rc{npeqeen
penl a`keq mfcg `ifen.
3. Eaenpe icscnhenlen enqe{e hese penl a`efej` acnlen hese penl
;?
-
8/15/2019 Kepuasan konsumen dan musik
14/30
a`ge{erien& gef `n` qc{hea` erek`fe imnsjcn jcnli{ i`nc{he
rc{segeen acnlen oe{e penl kc{kcae aen jcj`f`i` rc{scrs` penl
icf`{ jcnlcne` ief`qes hese.
Snqi jcnpeqeien seq rcfepenen qc{sckq jcjesien aereq a`f`geq
jcfef` qeger*qeger kc{`iq 'Qh`rqmnm& ;22;) 8
5. Ge{eren penl a`rc{mfcg sckcfj rcnllneen ' rs{ogec cwrcoqeq`mn)
Imnsjcn qcfeg jcnlcqeg` kcnqi*kcnqi rcfepenen penl ke`i
jcfef` rcnlefejen sc{qe rcnlcqegen sckcfjnpe. Imnsjcn
kc{ge{er eien jcnaereqien rcfepenen penl ke`i erek`fe eien
jcnllneien sefeg seq des`f`qes rcfepenen qc{sckq. Genpe sehe
imnsjcn reae qeger `n` kcfj jcnllneien des`f`qes qc{sckq.
;. R{mscs jc{eseien qc{geaer ief`qes ' rc{oc`tca r{moc usef`qp
)
Qeger scfenhqnpe imnsjcn jcnllneien des`f`qes& icja`en
imnsjcn jcn`fe`& jcn`jkenl& aen jcjkena`nlien kc{aese{ien
rcnlcqegennpe aen rcnlefejennpe.
?. Rcnc{`jeen qc{geaer ges`f penl kc{ief`qes '{coc`tca msqrsq usef`qp )
Qeger `n` imnsjcn jcnaereqien ges`f rcfepenen des`f`qes penl
kc{ief`qes. Nejn erek`fe kc{ief`qes scoe{e |ehe{& q`aei kc{ief`qes
jcn{q imnsjcn kc{aese{ien rcnlcqegen sc{qe rcnlefejennpe
scrc{q` rcfepenen scoe{e f`sen& qf`sen sc{qe rc{keqen jeie q`aei
qc{jesi rcfepenen penl ke`i ie{cne q`aei scse` acnlen ge{eren.
;1
-
8/15/2019 Kepuasan konsumen dan musik
15/30
1. _cfenhqnpe reae qeger qc{eig`{& kc{aese{ien qeger sckcfjnpe
imnsjcn jcnp`jrfien keg|e fepenen qc{sckq q`aei kc{ief`qes
jcn{q imnsjcn ie{cne q`aei jcjcng` ge{eren |efern genpe
sca`i`q 'cwrcoqeq`mn nmq jcq )& scrc{q` genpe seq kcnqi fepenen sehe
penl qc{rcng`& scg`nlle fepenen qc{sckq q`aei a`qc{`je eqe q`aei
renqes a`enller sckele` fepenen penl kc{ief`qes 'sneoocrqekfc).
Icja`en erek`fe imnsjcn jc{ese res ie{cne jcnaereqien
rcfepenen scse` acnlen ge{erennpe 'cwrcoqeq`mn jcq ) scrc{q`
qc{rcng`npe icae kcnqi rcfepenen acnlen ke`i jeie imnsjcn
eien jc{ese res 'eq`deoq`mn). Icja`en erek`fe imnsjcn jc{ese
qc{senhnl h`ie jcnaereqien rcfepenen penl senleq ke`i scg`nlle
jcfck`g` ae{` ge{erennpe 'cwrcoqeq`mn cwoccaca )& pein` qc{rcng`npe
icq`le kcnqi rcfepenen penl a`feiien acnlen ke`i scief` jeie
imnsjcn eien jc{ese qc{senhnl 'acef usef`qp )
;.5.5.3 Deiqm{ rcnam{mnl icresen
@{e|en ';22?) jcnpckqien keg|e deiqm{*deiqm{ penl jcnam{mnl n`fe`
icresen imnsjcn eaefeg 8
5. Ief̀ qes r{mai
Imnsjcn res erek`fe scqcfeg jcjkcf` aen jcnllneien r{mai
qc{sckq qc{npeqe ief`qes r{mainpe ke`i. Rc{scrs` imnsjcn
qc{geaer r{mai ke`i kc{re ke{enl jern hese a`qcnqien mfcg
;3
-
8/15/2019 Kepuasan konsumen dan musik
16/30
ief`qes r{mai qc{sckq. Ief`qes a`qcnqien mfcg imnsjcn scg`nlle
rc{segeen ge{s qc{s jcnc{s jcnli{ rc{scrs` imnsjcn
jcnlcne` ief`qes 'Jm|cn& 5007). Le{t`n& Rcrre{a& aen [m|fena
'aefej Qh`rqmnm& ;22;) jcnpeqeien deiqm{ penl sc{`nl a`lneien
aefej jcnlctefes` icresen qc{geaer seq r{mai 'ke{enl eqe
hese) a`enqe{enpe8
e) I`nc{he ' rc{dm{jenoc)8 ie{eiqc{`sq`i mrc{es` rmimi ae{` r{mai
`nq` 'om{c r{masoq ) penl a`kcf`.
k) O`{ *̀o`{̀ eqe ic`sq̀ jc|een qejkegen 'dceqs{c)8 pe`q
ie{eiqc{`sq`i scinac{ eqe rcfcnlier.
o) Icenaefen '{cf`ek`f`qp )8 pe`q icjnli`nen ico`f eien jcnlefej`
ic{seien eqe lelef reie`.
a) Icscse`en acnlen srcs`d`ies` 'omndm{jenoc qm rco`d`oeq`mn
)8
pe`q scheg jene ie{eiqc{`sq`i acse`n mrc{es` jcjcng`
sqenae{*sqenae{ penl qcfeg a`qcqerien sckcfjnpe.
c) Aepe qegen 'as{ek`f`qp )& kc{ie`qen acnlen kc{ere feje r{mai
qc{sckq aereq qc{s a`lneien.
d) _c{t`ocek`f`qp & jcf`rq` icocreqen& imjrqcns`& icnpejenen&
jaeg a`{cre{es`& sc{qe rcnenlenen icfgen penl
jcjesien.
l) Csqcq`ie 'ecqgcq`o)& pe`q aepe qe{`i r{mai qc{geaer renoe
`nac{e.
;4
-
8/15/2019 Kepuasan konsumen dan musik
17/30
g) Ief`qes penl a`rc{scrs`ien ' rc{oc`tca usef`qp )8 pe`q o`q{e {ese
aen {crqes` r{mai sc{qe qenllnl he|ek rc{segeen
qc{geaernpe.
;. Ge{le
Snqi imnsjcn penl scns`q`d k`esenpe ge{le j{eg eaefeg sjkc{
icresen penl rcnq`nl nejn ge{le `n` k`se jcnhea` q`aei rcnq`nl
kel` jc{cie penl q`aei scns`q`d ge{le. Snqi `nasq{` {`qcf& imjrmncn
`n` snllg rcnq`nl aen imnq{`ks`npe qc{geaer icresen oir
kcse{.
?. Ief`qes rcfepenen
Icresen imnsjcn penl a`sckekien rc{scrs` ief`qes rcfepenen
penl a`qc{`je aereq a`ejeq` acnlen f`je a`jcns` rmimi '@{e|en&
;22?)& pe`q 8
e) A`jcns` |ha 'Qenl`kfc)& jc{reien rc{kena`nlen enqe{e
ge{eren acnlen rc{scrs` imnsjcn qc{geaer rcnejr`fen d`s`i
' rc{dm{jenoc)& rc{fcnlieren& aen rc{efeqen.
k) A`jcns` icrc{oepeen '[cf`ek`f`qp )& jc{reien rc{kena`nlen
enqe{e ge{eren acnlen rc{scrs` imnsjcn qc{geaer
icjejren jcjkc{`ien rcfepenen penl a`henh`ien acnlen
sclc{e aen ei{eq.
o) A`jcns` aepe qenller '[crmn`tcnc)& jc{reien
rc{kena`nlen enqe{e ge{eren acnlen rc{scrs` imnsjcn
;
-
8/15/2019 Kepuasan konsumen dan musik
18/30
qc{geaer rcfepen aen rcnpcfcse`en acnlen qenller& ocreq&
aen qcreq.
a) A`jcns` icresq̀ en ' Es{enoc)& jc{reien rc{kena`nlen
enqe{e ge{eren acnlen rc{scrs` imnsjcn qc{geaer
icsmrenen& icegf`en aen rcnlcqegen aefej jcjkc{`ien
rcfepenen
c) A`jcns` cjreq̀ 'Cjrgeqp )& jc{reien rc{kena`nlen enqe{e
ge{eren acnlen rc{scrs` imnsjcn qc{geaer icjaegen
aefej jcfeiien gknlen aen imjn`ies` penl ke`i
qc{geaer imnsjcn.
1. Deiqm{ cjms`
Deiqm{ cjms` k`esenpe a`sckekien mfcg eaenpe n`fe` cjms` penl
akc{`ien mfcg f`nlinlen eqek{ena
seq r{mai aen hese scrc{q`
{ese kenlle aen {ese rc{oepe a`{`. Rc{eseen npejen ae{` f`nlinlen
qmim 'qm{c eqjmrgc{c) eaefeg sefeg seq omnqmg n`fe` cjms` penl
jcnaese{` icresen imnsjcn.
3. K`epe aen icjaegen
Gef*gef penl kc{gknlen acnle k`epe aen icjaegen nqi
jcnaereqien r{mai eqe hese imnsjcn scjei`n res erek`fe {cfeq`d
jaeg aen cd`s`cn aefej jcnaereqien r{mai eqe rcfepenen.
Jcnlcqeg` deiqm{*deiqm{ rcnam{mnl icresen imnsjcn nqi
;7
-
8/15/2019 Kepuasan konsumen dan musik
19/30
jcnaereqien r{mai eqe hese q`aeifeg oir kel` rc{segeen nqi
jc{enoenl sq{eqcl` aen r{ml{ej rcn`nlieqen icresen imnsjcn.
Imn{q{`ks` deiqm{*deiqm{ `n` hle aereq kc{keg ae{` |eiq ic |eiq seq
`nasq{`. _cq`er deiqm{ a` eqes jcjrnpe` kmkmq n`fe` penl kc{kcae*kcae.
_cje kc{lenqnl reae hcn`s `nasq{` ere penl scaenl a`hefen`. Kcse{npe
scq`er deiqm{ {cfeq`d jaeg a`icqeg` jcfef` s{tcp rese{. Aefej s{tcp&
imnsjcn aereq a`qenpeien scoe{e fenlsnl jcnlcne` q`nlieq icresen
scqcfeg jcnllneien r{mai eqe hese '@{e|en& ;22?).
;.5.; F`tc Js`o Rc{dm{jenoc
;.5.;.5 Rcnlc{q`en js`i
Js`i sc{`nl a`ieqeien sckele` kegese penl n`tc{sef& q`aei rcaf` ereieg
sckeg js`i jcnllneien kegese penl q`aei a`jcnlc{q` mfcg scscm{enl
qcqer` scfeje js`i qc{sckq jcn{qnpe cnei nqi a`acnle{& jeie
scscm{enl eien jcnleke`ien icnpeqeen keg|e `e q`aei jcnlc{q` jeisa
jern jeine ae{` js`i qc{sckq 'Ahmgen& ;223).
Kenpei scief` rcnhcfesen*rcnhcfesen qcnqenl js`i. A`enqe{enpe eaefeg
Gmddc{ '5073) aefej kinpe penl kc{haf Qgc Snac{qena`nl md Js`o
jcnpeqeien keg|e ‖Qgc |m{fa js`o {cdc{ qm e |`ac te{`cqp md r`coc qgeq
getc kccn o{ceqca dm{ jenp a`ddc{cnq {cemn‚ . Aefej gef `n`& js`i
;0
-
8/15/2019 Kepuasan konsumen dan musik
20/30
jcjrnpe` jeine penl kc{kcae ie{cne dnls`npe& scrc{q` reoe{e
icelejeen penl a`keq fck`g cdciq`d acnlen rcnllneen js`i.
Js`i eaefeg rc{`fei sms`ef penl imjrfcis aen n`tc{sef. _cq`er
jespe{eieq jcj`f`i` ere penl a`sckq acnlen js`i 'Kfeoi`nl aefej
Ahmgen& ;223). Ie{f _qjrd 'aefej Ncd& 50?3) penl jcnf`s aefej kinpe
A`c End{enlc ac{ Js`o 'Qgc Kcl`nn`nl md Js`o ) jcnleqeien keg|e js`i
hle a`enller sckele` qenae `spe{eq aefej kc{imjn`ies` mfcg re{e rcic{he
s`r`f& ie{cne reae qegn 5042 fel ‖|c geff mtc{omjc‚ a`npenp`ien mfcg
re{e rcic{he s`r`f& a` s`n` js`i hle a`lneien nqi jcnpeqien kenlse
eqe icfmjrmi& ie{cne `na`t`a jcnl`acnq`d`ies`ien a`{`npe acnlen icfmjrmi
sms`ef qc{qcnq.
Aefej iejs kcse{ kegese @namncs`e '500
-
8/15/2019 Kepuasan konsumen dan musik
21/30
Js`i eaefeg kcnqi se{e penl qc{hea` scrc{q` icq`ie ae|e` kc{lcqe{&
mfcg ie{cne `q nqi jcnhea` seq js`i se{e ge{s qc{f`geq rcng
e{q` aen qc{m{len`ses`.
;. Q`q̀ neae ' r`qog)
R`qog a`lneien nqi jcnlcnef` q`nlieq q`nll` aen {cnaegnpe se{e.
R`qog aereq a`i{ scoe{e `fj`eg& ie{cne aereq a`qcnqien mfcg
d{cicns` lcqe{en jmfcife{& acnlen lcqe{en penl ocreq eien
jcjkc{`ien scnses` q`q` neae penl fck`g q`nll`.
?. Jcfma` 'jcfmap )
Jcfma` jcleo reae se{e q`q` neae ' r`qog) scqcfeg penl fe`nnpe aefej
{enlie`en fml`s nqi jcjkcnqi seq js`i penl kels.
1. Neae rcnl`{`nl 'omsnqc{rm`nq )
Omsnqc{rm`nq eaefeg imjk`nes` ae eqe fck`g kcnqi neae penl
sc{cjrei. Omsnqc{rm`nq sc{`nl a`lejke{ien scrc{q` ‖f`n`c{‚. Gef `n`
scrc{q` `sq`feg q`nll` aen {cnaegnpe reae neae ' r`qog) penl
icjnli`nen jcnleo reae kele`jene js`i qc{f`geq a` aefej
nmqes`.
3. Icscfe{een eqe ge{jmn` 'ge{jmnp )
Ge{jmn` jcnnhi genpe nqi jcjknp`ien q`q` neae scoe{e
kc{seje& acnlen jcnleke`ien ereieg cdci nejrei jcjesien
eqe q`aei.
4. @{eje '{gpqgj)
?5
-
8/15/2019 Kepuasan konsumen dan musik
22/30
@{eje eaefeg |eiq aefej e{s js`i. @{eje q`aei jcnleo reae
seq rmfe penl sefeg& rc{lc{eien {er`& eqe jcnlfenl` s`qes`&
esrci*esrci penl jcjrcnle{g` aefej `{eje eaefeg kceq& qcjrm
aen i{en 'jcqc{ ).
-
8/15/2019 Kepuasan konsumen dan musik
23/30
Ieqe rc{dm{jenoc a`qc{hcjegien mfcg Ahmgen ';223) jcnhea` ae rcnlc{q`en&
pe`q a`lneien aefej rcnlc{q`en js`oef rc{dm{jenoc penl a`qc{hcjegien
sckele` rcnpeh`en& aen a`lneien aefej rcnlc{q`en js`o rc{dm{jenoc penl
a`qc{hcjegien sckele` i`nc{he.
Aefej sckeg js`i& rcnejr`fen ' rc{dm{jenoc) kc{e{q` rc{`gef qejr`fnpe
scscm{enl eqe schjfeg m{enl icq`ie jcjke|eien seq ie{pe js`i.
N`fe`npe ge{s a`f`geq aefej ie`qennpe acnlen ie{pe js`i penl a`ke|eien&
sc{qe f`nlinlen qcjreq jcjke|eiennpe '_ge{qm& 500;).
_caenlien scoe{e ge{d`eg& `sq`feg f`tc js`o rc{dm{jenoc scna`{` eaefeg
seq rc{qnhien fenlsnl aefej kcnqi js`i a` acren rcnmnqmn.F`tc
js`o rc{dm{jenoc k`ese a`sckq acnlen `sq`feg imnsc{. Imnsc{ kc{esef ae{`
kegese @qef`e pein` omnoc{qm aen Feq`n pein` omnoc{qe{c penl e{q`npe
kc{henl& kc{fmjke acnlen m{enl fe`n '\`i`rca`e& ;227).
_caenlien jcn{q _ge{qm '500;)& imnsc{ 'f`tc js`o rc{dm{jenoc)
jc{reien rc{lcfe{en nqi jj eqe iefenlen qc{qcnq& acnlen eoe{e
igss jcnacnle{ien js`i penl a`seh`ien scoe{e fenlsnl fex`jnpe mfcg
schjfeg rcnpenp` eqe rcje`n.
??
http://id.wikipedia.org/w/index.php?title=Pertunjukan&action=edit&redlink=1http://id.wikipedia.org/wiki/Musikhttp://id.wikipedia.org/w/index.php?title=Penonton&action=edit&redlink=1http://id.wikipedia.org/wiki/Musikhttp://id.wikipedia.org/w/index.php?title=Penonton&action=edit&redlink=1http://id.wikipedia.org/w/index.php?title=Pertunjukan&action=edit&redlink=1
-
8/15/2019 Kepuasan konsumen dan musik
24/30
Imnsc{ 'f`tc js`o rc{dm{jenoc) aereq a`je`nien mfcg js`is qnllef&
ieaenl a`sckq {cs`qef& eqe seq cnscjkcf js`i scrc{q` m{icsq{e& reaen
se{e& eqe l{r js`i. Imnsc{ aereq a`eaeien a` kc{kele` hcn`s fmies`&
qc{jesi rk& ifk jefej& {jeg& fjknl& efe imnsc{ igss& lcanl
sc{kelne& aen kegien sqea`mn mfeg{ele. Imnsc{ penl a`eaeien a` seq
qcjreq penl senleq kcse{ ieaenl a`sckq imnsc{ e{cne '\`i`rca`e& ;227).
A` jenern js`i a`fenlsnlien& js`s` k`esenpe qejr`f a` eqes seq
renllnl. _ckcfj jcfesnpe js`i {ciejen& imnsc{ jc{reien seq*
seqnpe icscjreqen kel` scscm{enl nqi jcnacnle{ien rcnejr`fen
scm{enl js`s`. Snqi jcnmnqmn seq imnsc{ k`esenpe a`icneien k`epe&
|efern kenpei hle penl l{eq`s. Eoe{e imnsc{ jcjkc{`ien icnqnlen
kel` js`s`& rcj`f`i qcjreq& aen r`gei fe`n penl qc{f`keq aefej seq imnsc{&
eqe reae kckc{ere iess nqi imnsc{ ejef '\`i`rca`e& ;227).
Ae{` rcnlc{q`en a` eqes aereq a`s`jrfien keg|e f`tc js`o rc{dm{jenoc
kc{e{q` sckeg rc{qnhien 'i`nc{he) js`i penl a`je`nien scoe{e fenlsnl
mfcg js`s` eqe kena. A` Am|nqefi |efi& f`tc js`o rc{dm{jenoc eaefeg
sckele` rcfepenen penl a`kc{`ien mfcg rcnlcfmfe _jje{comn Jef _c{rmnl
aefej kcnqi rcqnhien js`i penl a`je`nien scoe{e {clfc{ scq`er jefej
ge{` acnlen kena aen hcn`s js`i penl kc{kcae.
?1
http://id.wikipedia.org/wiki/Musikushttp://id.wikipedia.org/w/index.php?title=Resital&action=edit&redlink=1http://id.wikipedia.org/w/index.php?title=Orkestra&action=edit&redlink=1http://id.wikipedia.org/wiki/Paduan_suarahttp://id.wikipedia.org/wiki/Paduan_suarahttp://id.wikipedia.org/wiki/Grup_musikhttp://id.wikipedia.org/w/index.php?title=Aula_konser&action=edit&redlink=1http://id.wikipedia.org/w/index.php?title=Gedung_serbaguna&action=edit&redlink=1http://id.wikipedia.org/w/index.php?title=Gedung_serbaguna&action=edit&redlink=1http://id.wikipedia.org/wiki/Stadionhttp://id.wikipedia.org/wiki/Panggunghttp://id.wikipedia.org/w/index.php?title=Konser_amal&action=edit&redlink=1http://id.wikipedia.org/wiki/Musikushttp://id.wikipedia.org/w/index.php?title=Resital&action=edit&redlink=1http://id.wikipedia.org/w/index.php?title=Orkestra&action=edit&redlink=1http://id.wikipedia.org/wiki/Paduan_suarahttp://id.wikipedia.org/wiki/Paduan_suarahttp://id.wikipedia.org/wiki/Grup_musikhttp://id.wikipedia.org/w/index.php?title=Aula_konser&action=edit&redlink=1http://id.wikipedia.org/w/index.php?title=Gedung_serbaguna&action=edit&redlink=1http://id.wikipedia.org/w/index.php?title=Gedung_serbaguna&action=edit&redlink=1http://id.wikipedia.org/wiki/Stadionhttp://id.wikipedia.org/wiki/Panggunghttp://id.wikipedia.org/w/index.php?title=Konser_amal&action=edit&redlink=1
-
8/15/2019 Kepuasan konsumen dan musik
25/30
-
8/15/2019 Kepuasan konsumen dan musik
26/30
kc{gknlen acnlen icsca`een imnsjcn nqi icjkef` fel` ic qcjreq
qc{sckq& aen icsca`een jc{cie nqi sef`nl kc{gknlen acnlen m{enl
penl fe`n 'Nm{qg& ;22?).
Fck`g fenhq& Meics ';22?) jcnhcfesien kele`jene js`i penl kc{qcjrm
fejkeq h`ie a`kena`nlien acnlen js`i penl kc{qcjrm ocreq& aen q`aei eae
js`i 'nm js`o ) aefej jcjrcnle{g` fejenpe jcnnll imnsjcn a`
qcjreq enq{`en aen jcjkeq jc{cie jc{eseien fck`g senqe` aen jc{ese
res scfeje jcnnll.
;.; Ic{enlie kc{r`i`{
Ssege nqi jcjkc{`ien icresen icreae imnsjcn jc{reien gef penl
senleq rcnq`nl aefej sckeg k`sn`s. Mfcg ie{cne `q& rc{segeen ge{s
jcjegej` kcne{ qcnqenl rc{`fei imnsjcnnpe.
_cq`er rc{segeen eqe m{len`ses` penl jcnllneien sq{eqcl` icresen
imnsjcn eien jcnpckekien re{e rcse`nlnpe kc{sege ic{es jc{ckq
eqe jcjrc{qegenien imnsjcn seq rc{segeen. Icresen imnsjcn
eien jcnpckekien re{e rcse`nlnpe kc{sege ic{es jc{ckq eqe
jcjrc{qegenien imnsjcn seq rc{segeen.
Icresen imnsjcn jcn{q \`fi`c 'aefej Qh`rqmnm& 5004) eaefeg sckele`
?4
-
8/15/2019 Kepuasan konsumen dan musik
27/30
-
8/15/2019 Kepuasan konsumen dan musik
28/30
jc{ese res& jeie rc{segeen ge{s jcjrnpe` efeq eqe sq{eqcl` nqi
jcnnhenl icresen qc{sckq& ele{ ere penl a`ge{erien rc{segeen aereq
qc{oere`.
Kenpei scief` sq{eqcl` aefej jcno`rqeien icresen imnsjcn aefej
sckeg k`sn`s& sefeg seqnpe eaefeg acnlen rcjkc{`en eoe{e js`i scoe{e
fenlsnl 'f`tc js`o rc{dm{jenoc) jern acnlen jcnllneien ea`m.
Cnlcf '5003) jcnpeqeieg keg|e js`i eaefeg sefeg seq deiqm{ penl
jcjrcnle{g` imnsjcn a` f`nlinlen qmim 'qm{c eqjmrgc{`o). Gef `n`
a`ie{cneien js`i a` f`nlinlen qmim jcj`f`i` schjfeg cdci penl
a`ge{erien reae imnsjcn. Rc{qeje& aereq jcjkenq e{eg jern a{es`
rc{geq`en imnsjcn scg`nlle jcn`nlieqien icjnli`nen rcjkcf`en nqi
r{mai penl jnli`n sehe qc{eke`ien. Icae& aereq jcnaeqenlien {ceis`
cjms` qc{qcnq ae{` imnsjcn.
Jcg{ek`en '50
-
8/15/2019 Kepuasan konsumen dan musik
29/30
scke`i*ke`inpe. Igssnpe a` Am|nqefi |efi _jje{comn Jef _c{rmnl&
rc{enen f`tc js`o rc{dm{jenoc a`ge{erien aereq jcjkc{`ien icresen
penl fck`g qc{geaer imnsjcn. Acnlen acj`i`en& rcjkcf`en eqes r{mai
rn aereq jcn`nlieq aen imnsjcn eien icjkef` ic qcjreq `q fel`.
Mfcg ie{cne `q& icresen imnsjcn aereq a`acd`n`s`ien sckele` icresen
rs`imfml`ief penl a`rc{mfcg ae{` eq{`kq penl kc{s`deq q`aei kc{|ha ae{`
scseq& pein` acnlen jcnli{ aen jcjkena`nlien esrci edcis`
imnsjcn penl jcnpeis`ien f`tc js`o rc{dm{jenoc acnlen penl q`aei
jcnpeis`ien f`tc js`o rc{dm{jenoc a` Am|nqefi |efi _jje{comn Jef
_c{rmnl
;.? G`rmqcs`s
Gm 8 Q`aei eae rc{kcaeen icresen penl s`ln`d`ien enqe{e imnsjcn penl
?0
-
8/15/2019 Kepuasan konsumen dan musik
30/30
jcnpeis`ien f`tc js`o rc{dm{jenoc acnlen penl q`aei jcnpeis`ien
f`tc js`o rc{dm{jenoc a` Am|nqefi |efi _jje{comn Jef _c{rmnl.
Ge 8 Eae rc{kcaeen icresen penl s̀ ln`d`ien enqe{e imnsjcn penl
jcnpeis`ien f`tc js`o rc{dm{jenoc acnlen penl q`aei jcnpeis`ien
f`tc js`o rc{dm{jenoc a` Am|nqefi |efi _jje{comn Jef _c{rmnl.
12