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Marketing Management 14 Edition Phillip Kotler & Kevin Keller 2012

Penerbit : Pretince Hall, New Jersey Jumlah Halaman : 819 Halaman

Managing Markets and Customers Pergamon Flexible Learning 2009

Penerbit : Elsevier, Oxford Jumlah Halaman : 118 Halaman

Marketing Research : Within a Changing Hair, Bush, Ortinau 2003

Penerbit : McGraw Hill, New York Jumlah Halaman : 714 Halaman

Marketing 3.0 Philip Kotler, Hermawan Kertajaya 2010

Penerbit : John Wiley & Sons, Inc., Canada Jumlah Halaman : 217 Halaman

Defending The Brand Brian H. Murray 2004

Penerbit : AMACOM, New York Jumlah Halaman : 287 Halaman

Marketing Communications Chris Fill 2009

Penerbit : Pretince Hall, Essex, England Jumlah Halaman : 1002 Halaman

Marketing Genius Peter Fisk 2006

Penerbit : Capstone, West Sussex, England Jumlah Halaman : 490 Halaman

Marketing Insights From A-Z Philip Kotler 2003

Penerbit : John Wiley & Sons, Inc., Canada Jumlah Halaman : 225 Halaman

Marketing Management, Millenium Edition Philip Kotler 2000

Penerbit : Pearson Custom Publishing, NJ Jumlah Halaman : 456 Halaman

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Marketing Management A Relationship Approach

Svend Hollensen 2010


David Loudon, Robert Stevens 2005

Penerbit : Best Business Books, New York Jumlah Halaman : 390 Halaman

Marketing Metrics Paul W. Farris, Neil T. Blende 2006

Penerbit : Wharton School Publishing, NJ Jumlah Halaman : 382 Halaman

Marketing Plans For Service Businesses Malcolm McDonald, Adrian Payne 2011

Penerbit : John Wiley & Sons, Inc., UK Jumlah Halaman : 513 Halaman

Marketing Research Paurav Shukla 2008

Penerbit : Ventus Publishing Jumlah Halaman : 117 Halaman

Marketing Research, A Practical Approach Bonita Kolb 2008

Penerbit : SAGE, London Jumlah Halaman : 314 Halaman

Marketing Strategy and Competitive Positioning Graham Hooley, Nigel F. Piercy 2008Penerbit : Pretince Hall, England Jumlah Halaman : 614 Halaman

Price Theory and Application Steven E. Landsburg 2011

Penerbit : South Western, Canada Jumlah Halaman : 720 Halaman

Principles of Marketing, European Edition Philip Kotler, Veronica Wong 2005

Penerbit : Pretince Hall, England Jumlah Halaman : 954 Halaman

Marketing Management Text and Cases

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The 22 Immutable Laws of Marketing Al-Ries & Jack Trout 1993

Penerbit : Harper Collins, NSW, Australia Jumlah Halaman : 193 Halaman

George Silverman 2001

Penerbit : AMACOM, New York Jumlah Halaman : 258 Halaman

Up and Out PovertyThe Social Marketing Solution

Philip Kotler, Nancy R. Lee 2009

Penerbit : Wharton School Publishing, NJ Jumlah Halaman : 341 Halaman

Internet Marketing, Start to Finish Cathrine Juon, Dunrie Greiling 2011

Penerbit : QUE Publishing, USA Jumlah Halaman : 293 Halaman

Direct Marketing Roddy Mullin 2002

Penerbit : Kogan Page, London, UK Jumlah Halaman : 180 Halaman

Email Marketing, An Hour A Day Jeanniey Mullen and David Daniels 2009

Penerbit : Wiley Publishing, Indiana, USA Jumlah Halaman : 290 Halaman

eMarketingThe Essential Guide to Online Marketing Rob Stokes 2009Penerbit : Quirk Marketing Jumlah Halaman : 361 Halaman

Enterprise Marketing Management Dave Sutton and Tom Klein 2003

Penerbit : John Wiley and Sons, Canada Jumlah Halaman : 217 Halaman

Essentials of Marketing, Third Edition Jim Blythe 2005


The Secret of Word of Mouth Marketing


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Essentials of Marketing Management Geoff Lancaster & Lester Massingham 2011

Penerbit : Routledge, New York Jumlah Halaman : 524 Halaman

Shaz Smilansky 2009

Penerbit : Kogan Page, London, UK Jumlah Halaman : 264 Halaman

Exploring Public Relation Ralph Tench, Liz Yeomans 2006


Facebook Marketing, An Hour A Day Chris Treadaway, Mari Smith 2011


Facebook Marketing for Dummies Paul Dunay Richard Krueger 2010


Global Marketing Svend Hollensen 2007


Foundation of Marketing William M. Pride, O. C. Ferrel 2009

Penerbit : Houghton Miffling, Boston, USA Jumlah Halaman : 569 Halaman

Global Marketing Management Masaaki Kotabe, Kristiaan Helsen 2010

Penerbit : John Wiley and Sons, Canada Jumlah Halaman : 725 Halaman

Glossary Marketing Definition Dr. Christine M. Koontz 2001

Penerbit : Florida State University, Florida Jumlah Halaman : 21 Halaman

Experiental Marketing


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Green Marketing Management Robert Dahlstrom 2011

Penerbit : South Western, Ohio, USA Jumlah Halaman : 334 Halaman

Jay Conrad Levinson, M. McLaughlin 2005

Penerbit : John Wiley & Sons, New Jersey Jumlah Halaman : 294 Halaman

Harvard Business Review on Marketing Harvard Business Review Paperback 2001Penerbit : Harvard Business School, USA Jumlah Halaman : 182 Halaman

International Marketing, Analysis & Strategy Sak Onkvisit and John J. Shaw 2004

Penerbit : Routledge, New York, USA Jumlah Halaman : 594 Halaman

International Management, Culture, Strategy Fred Luthans, Jonathan P. Doh 2009

Penerbit : McGraw Hill, New York, USA Jumlah Halaman : 646 Halaman

International Marketing Philip Cateora, Mary C. Gilly 2011

Penerbit : McGraw-Hill, New York Jumlah Halaman : 622 Halaman

International Marketing, Pan-African Nishant Singhai 2009

Penerbit : Amity University Jumlah Halaman : 170 Halaman

100 Great Marketing Ideas Jim Blythe 2009

Penerbit : Marshal Cavendish, Singapore Jumlah Halaman : 200 Halaman

101 Marketing Strategies for Accounting,Law, Consulting, And Professional Firms Troy Waugh 2004Penerbit : Wiley & Sons, New Jersey Jumlah Halaman : 266 Halaman

Guerilla Marketing for Consultants


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Advertising 2.0 Tracy L. Tuten 2008

Penerbit : Praeger, London, UK Jumlah Halaman : 202 Halaman

Terence A. Shimp 2007

Penerbit : Thompson, Ohio, USA Jumlah Halaman : 629 Halaman

Airline Marketing and Management Stephen Shaw 2007Penerbit : Ashgate Publishing, Hamspire Jumlah Halaman : 323 Halaman

Be A Network Marketing Superstar Mary Christensen, Wayne Christensen 2007

Penerbit : Amacom, New York, USA Jumlah Halaman : 143 Halaman

Berbisnis Dengan Hati Aa Gymnastiar, Hermawan Kertajaya 2004

Penerbit : MarkPlus & Co, Jakarta Jumlah Halaman : 48 Halaman

Beyond Buzz Lois Kelly 2007

Penerbit : Amacom, New York Jumlah Halaman : 228 Halaman

Blue Ocean Strategy W. Chan Kim, Renee Mouborgne 2005

Penerbit : Harvard Business School Press Jumlah Halaman : 240 Halaman

Idiots Guide of Brand Management Patricia F. Nicolino 2001

Penerbit : Alpha Books, Indiana, USA Jumlah Halaman : 330 Halaman

Business Ethic U.S. Department Commerce 2004

Penerbit : U.S. Department Commerce Jumlah Halaman : 333 Halaman

Advertising, Promotion & Other Aspects


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Business Marketing F. Robert Dwyer, John F. Tanner 2002

Penerbit : McGraw-Hill, New York, USA Jumlah Halaman : 705 Halaman

Michael D. Hut, Thomas W. Speh 2010

Penerbit : South Western, Ohio, USA Jumlah Halaman : 634 Halaman

Collaboration and Co-Creation Gaurav Bhalla 2011Penerbit : Springer, Vancouver, USA Jumlah Halaman : 205 Halaman

Consumer Behaviour and Advertising Matin Khan 2006

Penerbit : New Age International, New Delhi Jumlah Halaman : 374 Halaman

Creative Marketing for New Product Akira Ishikawa, Atsushi Tsujimoto 2008

Penerbit : World Scientific, Singapore Jumlah Halaman : 320 Halaman

Customer Management Excellence Mike Faulkner 2003

Penerbit : John Wiley & Sons, England Jumlah Halaman : 216 Halaman

Customer Relationship Management Francis Buttle 2009

Penerbit : Butterworth-Heinemann, USA Jumlah Halaman : 500 Halaman

Principles of Service Marketing & Mngmt Christoper Lovelock, Lauren Wright 2008

Penerbit : Pretince Hall, USA Jumlah Halaman : 391 Halaman

Destination Marketing Steven Pike 2008

Penerbit : Butterworth-Heinemann, USA Jumlah Halaman : 406 Halaman

Business Marketing Management B2B


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Dictionary of Marketing A. Ivanovic MBA, P.H. Collin 2003

Penerbit : Bloomsbury Publishing, London Jumlah Halaman : 302 Halaman

Neal M. Burns, Tery Dougherty 2011

Penerbit : Information Science Reff, USA Jumlah Halaman : 742 Halaman

Leisure Marketing Susan Horner, John Swarbrooke 2005Penerbit : Elsevier Butterworth-Heinemann Jumlah Halaman : 412 Halaman

Managers Guide to Marketing, Advertising Barry Callen 2010


Marketing Higher Education Felix Maringe, Paul Gibbs 2009


Marketing in Public Sector Philip Kotler, Nancy Lee 2007

Penerbit : Wharton School Publishing, USA Jumlah Halaman : 332 Halaman

Marketing, Planning, Strategy Subhash C. Jain 2009

Penerbit : Cenggage Learning, Boston Jumlah Halaman : 930 Halaman

Marketing Research, An Applied Approach Naresh K. Malhotra, David F. Birks 2006

Penerbit : Pearson Education, Essex, EnglandJumlah Halaman : 753 Halaman

Marketing Theory, A Student Text Michael J. Baker, Michael Saren 2010

Penerbit : SAGE Publication, London Jumlah Halaman : 428 Halaman

Digital Media and Advertising


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Marketing Without Advertising Michael Phillpis, Salli Rasberry 2001

Penerbit : Nolo, California, USA Jumlah Halaman : 296 Halaman

A.T. Kearney 2009

Penerbit : ATKEARNEY, Illionis, USA Jumlah Halaman : 24 Halaman

Does Your Marketing Sell? Ian Moore 2005Penerbit : Nicholas Brealey, London Jumlah Halaman : 278 Halaman

No Logo Naomi Klein 2000

Penerbit : Flamingo, England Jumlah Halaman : 451 Halaman

The Book on Marketing Plans Tim Berry, Doug Wilson 2000

Penerbit : Palo Alto Software, Orlando Jumlah Halaman : 356 Halaman

Organizing for Event Marketing Malin Andersson, Anders Wesslau 2000

Penerbit : Gteborg University, Swedia Jumlah Halaman : 081 Halaman

Principles of Marketing Philip Kotler, Gary Armstrong 1999

Penerbit : Pretince Hall, New Jersey Jumlah Halaman : 1036 Halaman

Subliminal Persuasion Dave Lakhani 2008


Ten Deadly Marketing Sins Philip Kotler 2004


Addressing The Muslim Market


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The Guru Guide to Marketing Joseph H. Boyett, Jimmie J. Boyett 2003


Lynda J. Oswald 2011

Penerbit : Cengage Learning, Ohio Jumlah Halaman : 420 Halaman

The Ultimate Marketing Plan Dan S. Kennedy 2006Penerbit : Adam Business, Massachusetts Jumlah Halaman : 229 Halaman

Fundamental of Sales Management Matthew Schwartz 2006

Penerbit : Amacom, New York, USA Jumlah Halaman : 212 Halaman

Marketing Communication, Study Book Jonathan Muir 2009Penerbit : Bradford University School

Of Management Jumlah Halaman : 176 Halaman

Power Marketing, Selling, Pricing Mitche Graf 2009

Penerbit : Amherst Media, New York Jumlah Halaman : 143 Halaman

Principles of Internet Marketing Jason Miletsky 2010

Penerbit : Cengage Learning, Massachusetts Jumlah Halaman : 464 Halaman

Principles of Marketing Philip Kotler, Gary Armstrong 2012

Penerbit : Pearson, New Jersey, USA Jumlah Halaman : 740 Halaman

Relationship Marketing for Competitive Helen Peck, Adrian Payne 1999

Penerbit : Butterworth-Heinemann, Oxford Jumlah Halaman : 525 Halaman

The Law of Marketing


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Sales and Marketing Management BizBite Consulting Group 2004

Penerbit : Bizbite Cons, British Columbia Jumlah Halaman : 298 Halaman

David Jobber, Geoff Lancaster 2009


Service Marketing Management Peter Mudie, Angela Pirrie 2006Penerbit : Butterworth-Heinemann, Oxford Jumlah Halaman : 280 Halaman

Social Marketing to The Business Custmer Paul Gillin, Eric Schwartzman 2011

Penerbit : Wiley & Sons, New Jersey, USA Jumlah Halaman : 274 Halaman

Social Media Marketing Dave Evans 2008

Penerbit : Wiley Publishing, Indiana Jumlah Halaman : 433 Halaman

Strategic Integrated Marketing Communi Larry Percy 2008


Social Media Marketing Eric Anderson 2010

Penerbit : Springer, Oregon, USA Jumlah Halaman : 196 Halaman

Strategic Marketing Management Richard M.S. Wilson, Colin Gilligan 2005

Penerbit : Elsevier, Massachusetts, USA Jumlah Halaman : 883 Halaman

Strategic Marketing Planning Colin Gilligan, Richard M.S. Wilson 2009


Selling and Sales Management


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Strategic Marketing Process Moderandi, Inc. 2013

Penerbit : Moderandi, Inc. Jumlah Halaman : 097 Halaman

Erica W. Austin, Bruce E. Pinkleton 2006

Penerbit : Lawrence Publishers, New Jersey Jumlah Halaman : 428 HalamanStrategic Public Relation Management

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