iklan tralala
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KOMUNIKASI IKLAN
“Emotional Advertising Appeals”
Jarot Aryo Pidekso (178989)Dina Amalia Suharno (08/264904/EK/16939)
Adiana Yunita (08/268312/EK/17123) Stevie Renci Souhuwat (08/268345/EK/17138)
TRALALA
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Fear
• Thailand Insurance• Pesan: pentingnya
asuransi• Media
– Audio visual (televisi) verbal&non verbal
– Broaadcast, paid– Large audience
• Endoser: orang biasa credible
• Target: keluarga• One sided• Framming: negative• Emotional
• Kecocokan komunikasi:– tepat menggunakan
media televisi karena membentuk kesadaran audience tg pentingnya asuransi
• Product: high involvement
• Produk disampaikan di akhir iklan 4
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Humor• Pesan: membuat penampilan
lebih menarik• Framing: positive• Non verbal, Attract
attention, Low involvement product (pheriperal)
• Media:– Audio visual (television)– Large audience– Endoser (Agus
Ringgo&Christian Sugiyono) credible
• Target: pria metrosexual • resonance
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Abrasive
• Iklan obat maag, mylanta
• Pesan: menggambarkan
dengan rinci bagaimana
rasa sakit ketika maag
• Media:– TV commercial– Large audience
• resonance8
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Sex in Advertisement
• Iklan “Bir” positive framing• Pesan: orang yang menikmati bir ini akan
berimajinasi dan ketagihan• Media:
– Audio visual (television) non verbal– Proses pembentukan imajinasi– Endoser: pria dan wanita dewasa
credible
• Produk simbolik• One sided
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THANK YOU
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salam, TRALALA