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  • Question No. 1

    A customer wants to display a subscriber's first name and the date of send in its monthly newsletter,subscriber first name data is stored in data extension that won't be used in the send definition.

    Which option should be in this scenario?

    A. Personalization stringsB. Guide Template LanguageC. SQL QueryD. AMPscript

    Answer: D

    Question No. 2

    Northern Trail Outfitters wants to target all customers who have registered to receive PushNotifications. Their app uses the Mobile Push SDK.

    In which two ways should this segment be created?

    A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePushDemographics attribute group.B. Using Automation Studio, query the_MobilePushDemographics Data View and save this to adata extension.C. Using Journey Builder, target the entire customer database then filter using MobilePushDemographics attribute group.D. Using Contact Builder, create a Filter Data Extension from AB Contact where there isrecord in MobilePush Demographics.

    Answer: A

    Question No. 3

    Northern Trail Outfitters wants to target all customer who have registered to receive PushNotifications. Their app uses the Mobile Push multiple with Mobile Push SDK.

    In which two ways should this segment be created?

    A. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePushDemographics attribute group.B. Using Automation Studio, query the_MobilePushDemographics Data View and saved this toa data extension.C. Using Journey Builder, target the entire customer database then filter using MobilePushDemographics attribute group.D. Using Contact Builder, create a Filtered Data Extension from All Contact where there is arecord in MobilePush Demographics.

    Answer: C

    Question No. 4

    Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for theiremails.

  • What solution should they use?

    A. Relational data extensions with primary keys to match subscribers with their dataB. Lst model and Groups in Single Send JourneysC. Attribute group in Contact Builder for segmentationD. Data Extension Entry Source in Journey Builder with a filter

    Answer: B

    Question No. 5

    A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners.The owners of franchised stores add a customized local message to the marketing campaign.

    What hierarchy should be recommended?

    A. One parent business unit and a child business unit for franchise owners.B. One parent business unit and a child business unit for each franchise ownersC. One business unit.D. A parent business unit for each franchise owner

    Answer: A