Appendix 1 - Store LocationNo Regional City Furnimart

1 Bandung FM. Antapani2 Bandung FM. Kopo3 Bandung FM. Ciwastra4 Bandung FM. Buah Batu5 Bandung FM. Banjaran6 Bandung FM. Cibaduyut7 Bandung FM. Holis8 Bandung FM. Ujung Berung9 Bandung FM. Astana Anyar

10 Bekasi FM. Jati Kramat11 Bekasi FM. Perjuangan12 Bogor FM. Sudirman13 Bogor FM. Cikaret14 Bogor FM. Cibuluh15 Bogor FM. Parung16 Bogor FM. Sukasari17 Bogor FM. Ciomas18 Cianjur FM. Cianjur19 Cikampek FM. Cikampek20 Cirebon FM. Plered21 Cirebon FM. Ciremai22 Cirebon FM. Gunung Jati23 Depok FM. Margonda24 Depok FM. Agung Jaya25 Garut FM. Cimanuk26 Garut FM. Garut 227 Gunung Putri FM. Gunung Putri28 Karawang FM. Karawang29 Karawang FM. Kosambi30 Purwakarta FM. Jomin31 Purwakarta FM. Purwakarta32 Sukabumi FM. Cibadak33 Sumedang FM. Sumedang34 Sumedang FM. Sindanglaut35 Tasikmalaya FM. KHZ. Mustofa36 Cikupa FM. Citraraya37 Ciledug FM. Ciledug38 Ciledug FM. Graha Raya39 Cimone FM. Pasar Malabar40 Jakarta Timur FM. Klender41 Jakarta Timur FM. Pondok Bambu42 Kelapa Gading FM. Kelapa Gading43 Lippo Karawaci FM. Lippo Karawaci44 Pamulang FM. Pondok Cabe45 Pondok Gede FM. Pondok Gede46 Serpong FM. Golden Boulevard47 Serpong FM. BSD48 Serpong FM. Gading Serpong49 Tangerang FM. Cireundeu50 Tangerang FM. Klapa Dua51 Tangerang FM. Grand Poris52 Teluk Gong FM. Teluk Gong

West Java

Jakarta and Banten

Furnimart market..., Tri Lestiyono, FE UI, 2009

Appendix 1 - Store LocationNo Regional City Furnimart

53 Banyumas FM. Ajibarang54 Jepara FM. Jepara55 Jogjakarta FM. Cokroaminoto56 Jogjakarta FM. Gejayan57 Kendal FM. Weleri58 Kroya FM. Kroya59 Magelang FM. Magelang60 Purwodadi FM. Purwodadi61 Purwokerto FM. S. Parman62 Semarang FM. Majapahit63 Semarang FM. Siliwangi64 Semarang FM. Jati Sari65 Semarang FM. Banyumanik66 Semarang FM. Mrican67 Solo FM. Lojiwetan68 Sragen FM. Sragen69 Tegal FM. Glatik70 Banyuwangi FM. Banyuwangi71 Bojonegoro FM. Bojonegoro72 Gresik FM. Benowo73 Gresik FM. Gresik74 Jember FM. Hayam Wuruk Jember75 Jember FM. Jember76 Jombang FM. Jombang77 Jombang FM. Jombang78 Lamongan FM. Lamongan79 Lumajang FM. Lumajang80 Magetan FM. Magetan81 Malang FM. Ade Irma82 Malang FM. Puri Niaga83 Mojokerto FM. Mojokerto84 Pasuruan FM. Nusantara85 Sidoarjo FM. Sedati86 Situbondo FM. Situbondo87 Surabaya FM. Wiyung Jeruk88 Surabaya FM. Semolowaru89 Surabaya FM. Kenjeran90 Surabaya FM. Mulyosari91 Surabaya FM. Kupang Jaya92 Surabaya FM. Wiyung93 Surabaya FM. Sepanjang94 Tuban FM. Tuban95 Balikpapan FM. Karang Jati96 Lampung FM. Metro97 Lampung FM. Standar Bandar Jaya98 Lombok FM. Majeluk99 Makasar FM. Perintis

100 Makasar FM. Puri Kencara Tello101 Medan FM. Mudalum102 Samarinda FM. Mitra Keluarga

Others

Yogyakarta and Central Java

East Java

Furnimart market..., Tri Lestiyono, FE UI, 2009

Appendix 2 Furnimart Regular Catalogue

Furnimart market..., Tri Lestiyono, FE UI, 2009

Appendix 2 Online Promo through Website

Furnimart market..., Tri Lestiyono, FE UI, 2009

Appendix 3 Print Ad through National Newspaper

Furnimart market..., Tri Lestiyono, FE UI, 2009

Appendix 4 Online Shopping

Furnimart market..., Tri Lestiyono, FE UI, 2009

Appendix 5 the Eleven Reasons to buy Furniture in Furnimart

Furnimart market..., Tri Lestiyono, FE UI, 2009

Appendix 6 - Cost of Sales and Marketing Activities 2008 ( In Rp 000.000)

Sales Revenue1 FM Exclusive - DC 1,687.00 1,745.00 1,856.00 1,881.00 1,981.00 1,677.00 1,705.00 1,581.00 1,098.00 1,043.00 1,275.00 1,455.00 18,984.00

Sub Total 1,687.00 1,745.00 1,856.00 1,881.00 1,981.00 1,677.00 1,705.00 1,581.00 ####### 1,043.00 1,275.00 1,455.00 18,984.00 Marketing Tools

1 Newspaper Both National and Local 55.0 55.0 45.0 30.0 30.0 30.0 30.0 25.0 25.0 25.0 25.0 25.0 400.0

2 Radio Program 25.0 25.0 50.0

3 Spanduk 10.0 10.0 10.0 10.0 10.0 10.0 10.0 10.0 5.0 5.0 10.0 10.0 110.0

6 Anniversary 50.0 50.0

7 Produk Catalogue 20.0 20.0 40.0

8 Launching Product 25.0 25.0 50.0

9 Gimmick (Mug,Kaos,Tas dll) 15.0 15.0 30.0

10 Product Sample 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 12.0

11 Direct Marketing (SMS Blasting) 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 24.0

Sub Total 80.0 103.0 80.0 65.0 40.0 40.0 63.0 35.0 30.0 30.0 85.0 85.0 766.0

Sales Promo

12 Event /Local Promotion (Flyer) 10.0 10.0 10.0 10.0 10.0 10.0 10.0 10.0 10.0 90.0

13 Banner (X-banner, Giant, Printing) 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 60.0

Sub Total 15.0 15.0 15.0 15.0 15.0 15.0 15.0 15.0 5.0 5.0 5.0 15.0 150.0

Total Sales & Marketing Activities 95.0 118.0 95.0 80.0 55.0 55.0 78.0 50.0 35.0 35.0 90.0 100.0 916.0% 6% 7% 5% 4% 3% 3% 5% 3% 3% 3% 7% 7% 5%

No. Description Jan Feb Mar Apr May Jun Jul Dec TotalAug Sep Oct Nov

Furnimart market..., Tri Lestiyono, FE UI, 2009

Appendix 7 - Potential Market of Furniture 2005

SES A++ A+ A B C D A B C A B C

Sub Total 89,184 137,830 147,559 214,853 232,284 87,968 1,651,761 275,293 165,176 127,039 31,760 15,880

Source: Frontier Analysis 20053430715.051 52200000

1.74%

2070000001.01%

3408000000.05%

0.6 - 1.21.2 - 2 0.6 - 1.2 > 2 1.2 - 2 1.8 - 3 1 - 1.8 0.6 - 1 > 2Expenditure / month > 10 5 - 10 3 - 5

400,000 100,000 50,000

Total Expenditures909,679 2,092,230 174,678

3,176,588

Furniture Expenditure / year

42.5%

2,000,000 1,000,000 400,000 250,000 150,000 100,000 750,000 125,000 75,000

23.8% 46.6% 1.2% 6.5%21.2% 38.2% 21.7% 13.7%Population 1.1% 3.4% 9.1%

Composition 8.7% 34.5% 56.8%4.1 16.1 26.5

Family 6 Metropolises Urban Rural

Projection Number of Resident (People) in Indonesia 2005 219

Number of Residents

Number of Family (Projection, in Millions)46.6

Furnimart market..., Tri Lestiyono, FE UI, 2009

Appendix 8 - Potential Market of Furniture 2006

SES A++ A+ A B C D A B C A B C

Sub Total 113,007 174,648 168,278 196,017 188,373 71,339 2,009,265 223,252 111,626 128,779 24,146 8,049

Source: Frontier Analysis 200552200000

0.6 - 1.2 > 2 1.2 - 2 0.6 - 1.21 - 1.8 0.6 - 1 > 2 1.2 - 2> 10 5 - 10 3 - 5 1.8 - 3Expenditure / month

Furniture Expenditure / year

Projection Number of Resident (People) in Indonesia 2006222

Number of Residents

Number of Family (Projection, in Millions)47.2

Family 6 Metropolises Urban Rural

Composition 8.7% 34.5% 56.8%4.1 16.3 26.8

Population 1.1% 3.4% 9.1% 21.2% 38.2% 21.7% 13.7% 23.8% 46.6% 1.2% 6.5% 42.5%

2,500,000 1,250,000 450,000 225,000 120,000 80,000 900,000 100,000 50,000 400,000 75,000 25,000

Total Expenditures911,662 2,344,143 160,974

3,416,778

Furnimart market..., Tri Lestiyono, FE UI, 2009

Appendix 9 - Potential Market of Furniture 2007

SES A++ A+ A B C D A B C A B C

Sub Total 136,831 211,466 207,526 197,782 190,070 71,981 2,252,630 225,263 112,631 129,939 24,364 8,121

Source: Frontier Analysis 200552200000

1.95%

2070000001.25%

3408000000.05%

Total Expenditures1,015,657 2,590,524 162,424

3,768,605

50,000 400,000 75,000 25,000

6.5% 42.5%

3,000,000 1,500,000 550,000 225,000 120,000 80,000 1,000,000 100,000

13.7% 23.8% 46.6% 1.2%9.1% 21.2% 38.2% 21.7%

Composition 8.7% 34.5% 56.8%4.1 16.4 27.1

Family 6 Metropolises Urban Rural

Projection Number of Resident (People) in Indonesia 2007224

Number of Residents

Number of Family (Projection, in Millions)47.7

Expenditure / month

Furniture Expenditure / year

> 10 5 - 10

Population 1.1% 3.4%

3 - 5 1.8 - 3 1 - 1.8 0.6 - 1 1.2 - 2 0.6 - 1.2> 2 1.2 - 2 0.6 - 1.2 > 2

Furnimart market..., Tri Lestiyono, FE UI, 2009

Appendix 10 - Potential Market of Furniture 2008

SES A++ A+ A B C D A B C A B C

Sub Total 150,218 228,584 229,425 222,701 208,667 77,504 2,511,079 285,350 136,968 148,139 26,336 9,876

Source: Frontier Analysis 200552200000

2.14%

2070000001.42%

3408000000.05%

1.2 - 2 0.6 - 1.2> 2 1.2 - 2 0.6 - 1.2 > 23 - 5 1.8 - 3 1 - 1.8 0.6 - 1Expenditure / month

Furniture Expenditure / year

> 10 5 - 10

Population 1.1% 3.4%

Projection Number of Resident (People) in Indonesia 2008227

Number of Residents Number of Family (Projection, in Millions)48.3

Family 6 Metropolises Urban Rural

Composition 8.7% 34.5% 56.8%4.2 16.7 27.4

9.1% 21.2% 38.2% 21.7% 13.7% 23.8% 46.6% 1.2% 6.5% 42.5%

3,250,000 1,600,000 600,000 250,000 130,000 85,000 1,100,000 125,000 60,000 450,000 80,000 30,000

Total Expenditures1,117,100 2,933,397 184,351

4,234,848

Furnimart market..., Tri Lestiyono, FE UI, 2009

Appendix 11 - Profit and Loss Projection

(Rp. 000.000)

SALES REVENUEFM EXCLUSIVE-DC 21,978.00 29,670.30 40,054.91 52,071.38 67,692.79 211,467.37

21,978.00 29,670.30 40,054.91 52,071.38 67,692.79 211,467.37

COGSFM EXCLUSIVE-CSI - - - - - - FM EXCLUSIVE-DC 10,989.00 14,835.15 20,027.45 26,035.69 33,846.39 105,733.69

10,989.00 14,835.15 20,027.45 26,035.69 33,846.39 105,733.69

GROSS PROFITFM EXCLUSIVE-CSI - - - - - - FM EXCLUSIVE-DC 10,989.00 14,835.15 20,027.45 26,035.69 33,846.39 105,733.69

10,989.00 14,835.15 20,027.45 26,035.69 33,846.39 105,733.69

EXPENSESSales Expenses

Sub Total 6,741.25 8,744.31 11,423.50 14,515.39 18,511.39 59,157.65 GA Expenses

Sub Total 1,924.37 2,597.91 3,507.17 4,559.32 5,927.12 18,515.90 Depreciation 250.93 338.76 457.33 594.52 772.88 2,414.42

TOTAL EXPENSES 8,916.56 11,680.98 15,387.99 19,669.24 25,211.39 80,087.97

2,072.44 3,154.17 4,639.46 6,366.45 8,635.00 25,645.71 Other Income

IncomeSub Total - - - - - - ExpenseSub Total 29.93 40.40 54.55 70.91 92.18 287.97

Total Other Income (29.93) (40.40) (54.55) (70.91) (92.18) (287.97)

EBT 2,042.51 3,113.77 4,584.91 6,295.54 8,542.82 25,357.74

GROSS PROFIT OF SALES

P/L OPERATIONAL

COGS

20122011 2013 TOTAL

SALES

PROYEKSI LABA / RUGI2009 - 2013

DESCRIPTION 2009 2010

Furnimart market..., Tri Lestiyono, FE UI, 2009

Appendix 12 Price Comparison

Furnimart market..., Tri Lestiyono, FE UI, 2009