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SOUTHWEST AIRLINES

CORPORATION JENNYFER CONNERY – 00000000837

 JESSICA KAREN – 00000000601

SILVILIA – 00000000597STENDY STEVAN – 00000007131

SYLVIA ANDREANI - 00000000600

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SINOPSIS KASUS

• SOUTHWEST AIRLINES CORPORATION EROPERASI DI TE!AS" DAN #E#ULAI PE

 JASA PADA TAN$$AL 18 JULI 1971%

• SOUTHWEST AIRLINES CORPORATION JU$A #ENYEDIAKAN JASA KE 60 ANDAR

NE$ARA TER#ASUK USA%

• SOUTHWEST AIRLINES CORPORATION ER$AUN$ DEN$AN NATION" DEN$AN

#E#ERIKAN PELAYANAN YAN$ RENDAH TARIF DAN #E#UASKAN KEIN$INAN

• SOUTHWEST AIRLINIES CORPORATION #E#ILIKI STRUKTUR OPERASI PERUSAHA

PENERAN$AN DO#ESTIC TER#URAH DI INDUSTRI PENERAN$AN" DEN$AN T

PENDAPATAN OPERASIONAL &6%5%

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• PADA TAHUN 197'-(005" SOUTHWEST AIRLINES CORPORATION SELA#A 3

ERTURUT-TURUT #ENDAPATKAN KEUNTUN$AN%

• SEJAK TAHUN (00(" SOUTHWEST CORPORATION #ASUK DALA# URUTAN

PERUSAHAAN TERAIK DI #AJALAH USINESS ETHICS%

• PADA TAHUN (00'" SOUTHWEST CORPORATION #ENDAPAT PEN$HAR$AA

ONUS PRO#OTION DAN EST AWARD REDE#PTION DI #AJALAH INSIDEF

• PADA TAHUN (005" SOUTHWEST CORPORATION #ENDAPATKAN $ELAR NO

CUSTO#ER SATISFACTION DAN #OST AD#IRE AIRLINE IN THE WORLD DA

DAN #AJALAH FORTUNE%

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ANALISIS SWOT

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DISCUSSION )UESTIONS

1% WHAT IS SOUTHWEST*S STRATE$Y+ WHAT IS THE ASIS ON WHICSOUTHWEST UILDS ITS CO#PETITIVE ADVANTA$E+

 JAWA,

ASIS YAN$ DI$UNAKAN SOUTHWEST SEA$AI LANDASAN #E#COMPETITIVE ADVANTAGENYA SEPERTI DIKUTIP DARI CEO HER KEL

ADALAH #ELALUI FILOSOFI #EN$UTA#AKAN KARYAWAN%

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STRATE$I YAN$ DII#PLE#ENTASIKAN SOUTHWEST #ELALUI ASIS TE

UNTUK #E#AN$UN COMPETITIVE ADVANTAGE-NYA ADALAH,

1% ONLINE TICKETIN$ STRATE$Y

(% TE#PAT DUDUK DAN AWAK KAIN LIMITED CUSTOMER SERVICE.

3. LOW COST DAN EFISIENSI AHAN AKAR

'% #ANAJE#EN SD# DEN$AN #ENDUKUN$ DAN #EN$APRESIASI UKERJA KERAS" ENER$Y TIN$$I" RASA SENAN$" OTONO#I LOCAL"

KREATIFITAS KARYAWAN

5% DIFFERENSIASI ANDARA

6% OTONO#I LOKAL

7% PEREKRUTAN PILOT INDEPENDEN

8% PE#ERIAN INSENSIF

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ILUSTRASI AKTIVITAS SOUTHWEST

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CO#PETITIVE ADVANTA$E

1% COST LEADERSHIP DAN TI#E LEADERSHIP

(% SHORT FLI$HT" IN HI$H FRE)UENCIES

3% PILOT YAN$ HANDAL DAN #E#ILIKI JA# TERAN$ E!TRA

'% STAF-STAF YAN$ RA#AH0-TA#AH DAN #ENYENAN$KAN

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(% HOW DO SOUTHWEST*S CONTROL SYSTE#S HELP E!ECUTE THE FIR#*S

 JAWA ,

- 1% SELEKSI KARYAWAN ARU

SOUTHWEST #EN$UTA#AKAN ORAN$ YAN$ #EN$ERJAKAN HAL DEN$AN

DEN$AN TERTAWA DAN SENAN$ HATI

- (% SISTE# KONTROL DEN$AN #ELE#A$AKAN KEIJAKAN UDAYA KERJA

#EN$IJINKAN KARYAWAN #E#ANTU A$IAN LAIN PADA SAAT SEDAN$

#EN$ERJAKAN PEKERJAANNYA

- 3% SISTE# KONTROL FOR#AL DEN$AN $AYA #ANAJE#EN YAN$ WALKING

PARA LEADER ATAU #ANA$ER OPERASIONAL #ELAKUKAN KONTROL LAN$

DIANDIN$ HANYA DIA# DI KANTOR

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