Download - Baba & nyonya (3)
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Baba & NyonyaComparative of Two Restaurant
Group MembersKiu Ngin PernHong Shi Lik
Brian Koh Jun YanSaw E Sean Le Jia Ling
Poh Weng Chuan
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History of Baba & Nyonya
• Famous food culture in Malaysia• Baba = Male, Nyonya = Female• The food was prepared by the womenfolk and hence they learnt how to cook it best
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What is Baba & Nyonya
• Early fifteenth century, a number of early Chinese traders married local Malay women to create an ethnic sub-group of Malay-Chinese
• In Malay, this group is called Peranakan• Refer to themselves as Straits Chinese
to distinguish themselves
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Origin of Baba & Nyonya
MalaccaChina
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Restaurant 1 : Nancy’s Kitchen
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Description
• Founder : Nancy• Founded in 1999• Nancy provide home cook and catering• The only branch in Melaka• Famous dish which is braised pork, sambal squid, ayam buah keluak
and cendol• Not a Halal eatery• Provide cooking class
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Location
13, 8, Taman Kota Laksamana, Seksyen 3, Jalan KL 3/9, Kota Laksamana, 75200 Melaka, Malaysia
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History • First started off as provide home cook, catering • Generate her business into a baba nyonya restaurants at Jonker Walk• Due to the shop was too small and rental was going up and move into
a proper place• Which locate at Taman Kota Laksamana
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RESTAURANT 2 : OLD CHINA CAFE
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History• Started off as the Selangor Laundry Association in the early
nineteenth century• Pre-war shop house • Was named through their travel experiences and culture background
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Description• Founder : Mr. Leonard Tee and his partner Mr. Johnny Wong • Currently have 3 outlets• Main dishes is Nasi Lemak, Tom Yam seafood, Nyonya Laksa, Kari
Kapitan chicken, honey pork ribs and beef rendang.• 30 employees in both outlets• Constantly improving the staffs to serve people better.
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Location
11, Jalan balai polis, 50000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
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“ Who Are The Competitors?”
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COMPETITORS of Nancy’s Kitchen
Restaurant Ole Sayang Restaurant Nyonya Amy Restaurant Nyonya Makko
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Restaurant 1Restaurant Ole Sayang
• PRICING - Reasonable• FOOD - Delicious• CUSTOMER SATISFACTION - Popular among locals
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Restaurant 2 Restaurant Nyonya Amy
• PRICING - Attrative• FOOD - Average• CUSTOMER SATISFACTION - Popular among locals
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Restaurant 3Restaurant Nyonya Makko
• PRICING - Expensive• FOOD - Good• CUSTOMER SATISFACTION - Popular among locals
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COMPETITORS of Old China Cafe
Ali, Muthu and Ah Hock Malaya Hainan Kiam Lian Kee
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Restaurant 1Ali, Muthu and Ah Hock
• PRICING - Cheap • FOOD - Average• CUSTOMER SATISFACTION - Popular among locals
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Restaurant 2Malaya Hainan
• PRICING - Reasonable• FOOD - Delicious• CUSTOMER SATISFACTION - Popular among locals
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Restaurant 3Kiam Lian Kee
• PRICING - Expensive • FOOD - Tasty• CUSTOMER SATISFACTION - Popular among locals
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Competition Strategy
-Service-Advertising
-Signature Dishes-Competitive pricing
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SIMILARITIESType of food Type of service Knowledge or skill to start their business
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DIFFERENCES Area Number of employees Number of branches-Suburb -30 (Old China Café) 3-Commercial -20 (Nancy’s Kitchen) 0
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RECOMMENDATION
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Recommendation for Nancy’s Kitchen
• Advertisement & Exposure• Use of Space inside
• Expansion
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Recommendation of Old China Cafe
• Pricing • Advertisement & Exposure • Attracting more customers
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THANK YOU
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Conclusion