csr @ petronas

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Corporate Social Responsibility (CSR) at Petroliam Nasional Bhd (Petronas) and the relationship between triple bottom line.

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  • CORPORATE SOCIAL RESPONSIBILITY (CSR) AT PETROLIAM NASIONAL BHD (PETRONAS) AND THE RELATIONSHIP BETWEEN TRIPLE BOTTOM LINENurnaima binti ZainuddinMBA (Leadership)Graduate Business School of Universiti Tun Abdul Razak

  • INTRODUCTION Definition of corporate social responsibility (CSR);Is the concept that an enterprise is accountable for its impact on all relevant stakeholders. It is the continuing commitment by business to behave fairly and responsibly and contribute to economic development while improving the quality of life of the work force and their families as well as of the local community and society at large. (Commission of the European Communities, 2003)The responsibility of decision-makers, to take actions that will not only meet their own interests, but also to the protection and enhancement of public wealth . (Davis and R. Blomstrm)

  • Petroliam Nasional Berhad is Malaysias National Petroleum Corporation wholly-owned by the Malaysian Government.Established in 1974, PETRONAS is now ranked among the largest companies in the world with a proven track record in integrated oil and gas operations spanning the entire hydrocarbon value chain.PETRONAS business activities;the exploration, development and production of crude oil and natural gas in Malaysia and overseas; the liquefaction, sale and transportation of Liquefied Natural Gas (LNG);the processing and transmission of natural gas, and the sale of natural gas products; the refining and marketing of petroleum products; the manufacturing and selling of petrochemical products; the trading of crude oil, petroleum gas and LNG products and petrochemical productsshipping and logistics relating to LNG, crude oil and petroleum products.

  • PETRONAS CORPORATE SOCIAL RESPONSIBILITY (CSR)PETRONAS Corporate Social Responsibility (CSR) programmes embody the promise of better days and better lives ahead.Support to various community development and outreach programmes aimed at empowering individuals and communities with the relevant knowledge, skills and resources to cope in todays increasingly challenging world.Carried out in partnership with local communities, government and non-governmental organisations, they are a manifestation of PETRONAS philosophy of being inclusive, sharing its success with the communities it serves and contributing to the well-being of the nation.

  • LIST OF CSR PROGRAMME

  • PROGRAM SENTUHAN ILMU PETRONAS (PSIP)Introduced in 2002 in partnership with schools nationwide (as 2013, 45 schools involved) with involvement teacher and 700 Petronas staff volunteers.PSIP aims To provide a strong academic foundation for under-privileged and borderline students in communities where PETRONAS operates. To improve the primary school student confidence and self-esteem, setting them on a course to excel both academically and socially. To supports the Governments goal to improve the standard of English, Mathematics and Science subject. Impact to stakeholders;Student: Around 38% of 513 border-line students who sat for the examinations scored 2As and above out of five subjects. 93% of students passed the three core subjects English, Mathematics and Science.Teacher: With over 70% of those who attended the PSIP Teachers Workshop able to improve their coaching and teaching delivery.

  • PROGRAM KENALI ANAK KITAPETRONAS (KAKP)In 2009, the Kenali Anak Kita PETRONAS (KAKP) programme (previously known as Kenali Anak Kita) was launched in a collaborative effort with PENGASIH, a non-Governmental organisation affiliatedwith the World Federation of Therapeutic Communities. KAKP aims;To equip parents with the necessary knowledge and skills to prevent drugs, alcohol and other substance abuse among their children.What are the programme being organized?Series of seminars and workshops on social ills awareness.Impact to stakeholders;the average hours participants spent with their children in a day increased from 2.45 hours in 2011 to 5.0 hours in 2013 after attending the workshops.

  • PROGRAM SAHABAT PENDIDIKAN PENCEGAHAN DADAH PETRONAS (SAHABAT PPDA)PPDA was launched in 2008, in complementing the KAKP is the Sahabat PPDa, with collaboration with the Ministry of Education.Sahabat PPDA aims;Raising awareness of substance abuse among students and teachersTo enlist schools to play a more exertive role in drug abuse prevention efforts.What are the programme being organized?Courses and workshops.Impact to stakeholders;Based on evaluation report produced by Universiti Malaysia Perlis in 2013, about 86% of students and teachers who had attended the programme gave it top marks in promoting greater knowledge of drug abuse and its prevention.

  • PROGRAM SENTUHAN HARAPANPETRONASThe programme was launched in 2010 in a collaborative effort with MyKasih Foundation.Aims; To improve the living standards of underprivileged families and break away from the cycle of povertyTo have better financial management and determine ways to augment their family income. What are the programme being organized?Training in entrepreneurial skills for 500 families to acquire.Training in sewing for 200 familiesBasic training in financial literacyImpact to stakeholdersIncrease in household incomes after three and six months of mentoring and training about 71% (entrepreneurial skills) and 92% (sewing).

  • PROGRAM SENTUHAN KASIH PETRONASAimTo celebrate these festive occasions with those living at the fringes of society, bringing festive cheer to the poor and under-privileged, orphans, single mothers, senior citizens and children with special needs.Total spend?Almost half a million Ringgit for 2,653 families.

  • IMBAK CANYON CONSERVATION AREAIn June 2011, PETRONAS joined forces with Yayasan Sabah to preserve the Imbak Canyon Conservation Area (ICCA). Aims;To help conserve the unique biodiversity in Imbak Canyon Promoting public awareness, environmental education and community outreach.Empower the younger generation with the relevant knowledge to conserve a national heritage for the benefit of future generations. What are the programme being organized?Programmes related to ethnoforestry study and documentation, formulation of the Imbak Canyon Management Plan as well as the Imbak Canyon Studies Centre are being implemented concurrently.Several training courses were conducted during the year to help the staff of Yayasan Sabah as well as members of the local community better understand the importance of biodiversity conservation. Total spend? RM6 million over a three-year period

  • FIRST AIDER IN EVERY HOMEPROGRAMME (FAIEH)First Aider in Every Home Programme FAiEH is a programme upholds the highest standards of safety in every aspect of its operations to ensure business sustainability with collaboration of Malaysian Red Crescent. FAiEH aims;To produce a qualified first aider in every household.To equip communities around its key project areas with the essential knowledge and skills to provide first aid care for minor injuries.What are the programme being organized?Training for the basic care and treatment of wounds, fractures, poisoning and burns, as well as cardiopulmonary resuscitation (CPR). About

  • PRESERVATION OF MALAYSIANTRADITIONAL MUSIC, ARTS AND CULTUREAimTo preservation and promote the countrys indigenous arts and culture are important in fostering the nations identity. Total spend? RM900,000 to the Geng Wak Long, Dayak Cultural Foundation, Sekolah Seni Malaysia Kuching, Sekolah Seni Malaysia Johor, Persatuan Seni Budaya Sabah, Persatuan Dondang Sayang Negeri Melaka, Lan E Tuyang and Persatuan Penggerak Warisan Seri Budaya Kedah.Impact to stakeholder;Sekolah Seni Malaysia Johor - winner for the World Champion Title at the World Championship of Folklore Competition, beating 197 groups from 85 countries. Sekolah Seni Malaysia Kuching was awarded the First Gold Diploma at the International Folk Dance and Song Festival at Batumi, Georgia,Lan E Tuyang won rave reviews at the famed Rainforest World Music Festival.

  • PETRONAS INTERNATIONAL CSRPROGRAMMESMauritania : Create a more conducive learning environment (repairs and painting works and to purchase school supplies) at a school in the local district of Tarhil, Secteur 18. Republic of South Sudan: Aawarding scholarships to deserving South Sudanese students to study at the Universiti Teknologi PETRONAS (UTP) in Malaysia (65 South Sudanese beneficiaries) and opportunities for 110 South Sudanese trainees to enter INSTEP, Petronas technical learning institution, to be trained as Production Operators & Technicians in various disciplines. Indonesia: Sponsoring 10 computer packages to benefit seven schools in the district of Sampang in East Java, contributing food aid and other forms of assistance to victims in Jakarta (during the natural disaster struck)Other international countries: Vietnam, Egypt, Myanmar, Turkmenistan and Iraq

  • PETRONAS CORPORATE SOCIAL RESPONSIBILITY (CSR) AND TRIPLE BOTTOM LINE

  • PETRONAS CORPORATE SOCIAL RESPONSIBILITY (CSR) AND TRIPLE BOTTOM LINE