Berpikir Kreatif Bekerja Aktif!

Dian Noeh Abubakar18 May 2011

Diskusi kita hari ini…..

1. Perkembangan bisnis komunikasi di era digital

2. Bagaimana menghasilkan ide-ide kreatif untuk membuat strategi komunikasi

3. Seberapa penting komunikasi dalam dunia bisnis, dan pengalaman apa saja yang bisa dibagikan

4. Apakah stamina berpengaruh dalam kinerja dan kreativitas?

The development of communication business

relates to how we talk in society.

Flat society and participatory have enabled two ways communications,

which are important for PR and other disciplines in communication industry.

Integrated Drivers Today, new formsof influence…

Traditional “Do-ers”

1980sAnnouncements

Presentations

1990sOpinionAwareness

2000sExperienceFlat and participation

How we talk: social change, education, devices

Everyone is a Journalist Now

“When everyone has a blog, a MySpace page or

Facebook entry, everyone is a publisher. When everyone has a

cell phone with a camera in it, everyone is a paparazzo. When

everyone can upload video on YouTube,

everyone is filmmaker.”

Online can shape offline.

Stronger communities.

The Jakarta Globe, 23 September 2010.

Most trustedsource

Least trusted source.

Source: Admap * Sept 2003

Leaders

Elders

Experts. Celebrities

Alternative opinions

Friends and family

The man on the street

The Age of Deference

Source: Admap * Sept 2003

The man on the street

Friends and family

Alternative opinions

Celebrities

Experts

Elders

Leaders

The Age of ReferenceMost trustedsource

Least trustedsource

How to create strategic communications and creative ideas?

The more flat society provide opportunities for us.

Enabling participatory. Third party supports.

Access, speed, delivering experience are the keys for stronger word of mouth.

Strategy:Short and long medium. Leader’s helicopter view.

Discover. Action. Communities.

Foundation: brand starts with aspiration.

Marc Gobe in his book Emotional Branding said that emotional branding occurs when there is aspiration.

Credibility, reputation, stories are built along with generated word of mouth.

How important is communication in the business world

Case studies

The effect of stamina in work performance and creativity

Think strategic. Ignite creativity.

I am so delighted to have worked in an industry that requires degree of spirit collaboration.

Individuals’ strength that drives team performance.

It’s like soccer: assemble people with their unique strength to complement each other and reduce the weakness points.

Think strategic. Ignite creativity.

Extra courage / strong mind to step out from comfort zone and do things differently.

Extra miles and strong will to make things happen creative ideas materialized and work.

I need to be fit and healthy to strive as a team and strong individual.

Thank you.

_ _ _Dian Noeh AbubakarVice President, Weber Shandwick / Indonesia M +62 855 100 2796dabubakar@webershandwick.com dian_noeh@hotmail.comTwitter: dian_noeh Facebook & LinkedIn: Dian Noeh AbubakarBlog: http://diannoeh.wordpress.com

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