apzmedia presskit itb 2016

10
WE BLEND ART, STRATEGY AND TECHNOLOGY TO MAKE THE ORDINARY, EXTRAORDINARY APZmedia

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Page 2: APZmedia presskit ITB 2016

VIDEO MARKETING TRENDS FOR 2016

1200% more shares generated by social video than text and images combined.

62% of consumers are more likely to have negative perception of a brand that published a poor quality video.

2016 storytelling, engaging and emotional stories that utilize great design an content formats will stand out this year and beyond.

Sources: brightcove | aberdeen | justcreative

apzmedia.com

Page 3: APZmedia presskit ITB 2016

apzmedia.com

WE CREATE HIGH QUALITY TRANSMEDIA CONTENT

FOR SOCIAL MEDIA CAMPAIGNS

BY SEARCHING THE EMOTIONAL CORE

OF PEOPLE, BRANDS AND DESTINATIONS

Page 4: APZmedia presskit ITB 2016

OUR UNIQUE SKILLSET:

THE STRATEGY FROM ADVERTISING

Over 7y of campaign work with top tier international agencies.

THE QUALITY OF FILMAKING

A strong technical background in film production.

THE SENSIBILITY OF DOCUMENTARY

Years of field experience in storytelling projects.

apzmedia.com

Page 5: APZmedia presskit ITB 2016

WHAT WE DO:

Inspiring the crave to travel and explore the world.TRAVEL VIDEOS

Making visible the human essence within a brand.BRANDED CONTENT

Turning real stories into cinematic expericences.SPONSORED SHORT DOCS

apzmedia.com

Page 6: APZmedia presskit ITB 2016

ANTLOS

#BetterOnBoard Campaign: a webseries to promote the AirBnB for sailing.

We helped Antlos in the positioning of its brand through content strategy and targeted visual storytelling.

[ Watch the case study ]

395KVIEWS ON FACEBOOK

1.1KSHARES ON FACEBOOK

apzmedia.com

Page 7: APZmedia presskit ITB 2016

GERMANY NATIONAL TOURISM BOARD

Germany reunified. 25 years on.

Highlighting less known touristic attractions in the XXI century Germany.

[ Watch the campaign ]

1.3MVIEWS ON YOUTUBE

apzmedia.com

Page 8: APZmedia presskit ITB 2016

SVBG

Barcolana: the world’s most crowded sailboat race.

We tell the story behind the spirit of a race that resonates from the ancient times of Ulysses till this day.

[ Watch the project ]

apzmedia.com

65KVIEWS ON FACEBOOK

1.5kSHARES ON FACEBOOK

Page 9: APZmedia presskit ITB 2016

“Man cannot discover new oceans unless he has the courage to lose sight of the shore.”

Andrè Gide