applied marketing research using ms. excel

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Page 1: Applied Marketing Research Using Ms. Excel

1www.valueconsulttraining.com (021 7919 8730)

Page 2: Applied Marketing Research Using Ms. Excel

KONSEP MARKETING

Konsep Produksi, Produk dan Selling

PERUSAHAAN DAN PRODUK

KONSUMEN

Konsep Marketing

KONSEPPERUSAHAAN DANPRODUK

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Page 3: Applied Marketing Research Using Ms. Excel

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Market Potensial

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Page 5: Applied Marketing Research Using Ms. Excel

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Proses pengambilan keputusan Customer by Salomon

Pengenalan masalah

Pencarian Informasi

Evaluasi Alternatif

Keputusan pembelian

Perilaku pasca pembelian

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7www.valueconsulttraining.com (021 7919 8730)

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Page 12: Applied Marketing Research Using Ms. Excel

SISTEM INFORMASI PEMASARAN

DATAMARKETING

KEPUTUSANMARKETING

ALAT STATISTIK

MODEL -MODEL BISNIS- MODEL RISET MARKETING

ALAT STATISTIK-ANALISIS PARAMETRIK- ANALISIS NON-PARAMETRIK

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CUSTOMER SEGMENT

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1. Segmentasi Pelanggan

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VALUE PROPOSITION

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PETA EMPATI

Apa yang dipikir dan rasakan

Apa yang dia dengar Apa yang dia lihat

Apa yang dia korbankanApa yang dia inginkan

Apa yang dia katakan danlakukan

19www.valueconsulttraining.com (021 7919 8730)

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PREPOSISI NILAI KONSUMEN

PROPOSISI NILAI KONSUMEN

FORMULA LABASUMBER

DAYA KUNCI PROSESKUNCI

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Page 21: Applied Marketing Research Using Ms. Excel

CONTOH

PENONTON

PEMASANG IKLAN

STASIUN TELEVISI

VALUE STREAM

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CHANNELS

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