bni10 mins

My Social Journey

Jeanne HattonTwitter: @jeannehatton @unitisocial @local_socialbiz

Facebook: https://www.facebook.com/UnitiSocial/LinkedIn: jeannehatton

email: jeanne@uniti-online.comHootsuite Certified Professional / Hootsuite Solution Partner

Me• Owner Uniti Solutions Ltd (18 years)• Live in Willaston• Training, Consultancy & Marketing• Social Media / Social Business / Hootsuite• Microsoft SharePoint• Microsoft Office 365• Microsoft Yammer• IBM Collaboration Solutions

Complete Digital Solution

Our Unique 6 Step Process 1. Benchmark – a snapshot of your digital footprint to see where

you are now and measure your growth in the future. This can include an audit of your website.

A plan of action

• What outcomes do you want from social media marketing• Profiling your target customers

– here we would segment your target market. This helps us identify key messages• Chart the customer journey –

where are your prospects, which platforms are they on. Demographics – age, gender, lifestyle

Key Messages, Content and Call to Action• If required we can create articles / blog posts – 2 per month which

will then live on your website, Facebook page or Blog and be used to send out social media posts.

Regular Posts• We then post regularly using relevant content (I’m sure you have lots

already – being the experts in your industry). For example 5 tweets, 2 Facebook posts and 1 Instagram per day.

Analytics• If you don’t use Analytics to measure your social media – how do you

know it’s working or not?• We use a unique blend of analytics to measure our customers Return

on Investment and use it to tweek the strategy for maximum results.

Hootsuite for Social Media Managment• What is Hootsuite• A social media management platform• Can schedule posts• Can discover content• Can generate analytics• Can aid social listening and social engagement

@jeannehaton @unitisocial @2days_workshops @local_socialbiz

Total Digital Marketing SolutionsFrom Uniti Solutions

Jeanne Hattontwitter: @jeannehattonLinkedIn: jeannehatton

email: jeanne@uniti-online.com

Hootsuite Certified Professional

Thank you – if you enjoyed this presentation please tell all your followers

@jeannehaton @unitisocial @local_socialbiz