aniket & ratan tata
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MOTORS
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GROUP MEMBERSMEMBERS ROLL NO.
Elaine Lobo 25
Chetan 26
Samiksha 27
Nishant 28
Cincy Joy 29
Aniket 30
Rizwan Mukadam 31
Ritesh Naik 32
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INTRODUCTION
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Ratan N Tata is the chairman of Tata Sons, the Tatapromoter company.
Indias largest automobile company with consolidated revenue of 92,519 cr. in
2009-2010.
Headquarters at Mumbai and Navi Mumbai.
Companys manufacturing base in India is spread across many states.
Foundation of companys growth over the last 50yrs is?
Working on 4 thrust areas-employability, education, health & environment
Brand Finance, a UK-based consultancy firm, recently valued the Tata
brand
at$11.4 billion and ranked it 57th among the worlds Top 100 brands.
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MISSION & VISIONMISSION & VISION
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Mission:
To be a competitive value provider in
international business for Groupcompanies and all our partners.
Vision:
"Best in the manner in which we operate ,
best in the product we deliver, and best in
our value system and ethics."
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PRODUCTS
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TATAMotors
CommercialVehicles
PassengerVehicles
MilitaryVehicles
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PRODUCTS
TATACOMMERCIALVEHICLES
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High Technology & Expertise
High Engine Power Vehicles
Launched 11 New Products
Wide array of commercial vehicles
Trucks & Tractors
Light Commercial Vehicles
Luxury buses & Compact City Buses
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PRODUCTS
TATAMILITARYVEHICLES
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Specialization in Military Defense Transport Solution
Introducing new trucks for military defense purpose
Large Investments in R & D ,to meet international standards
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PRODUCTS
TATAPASSENGERVEHICLES
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Tata Motors entered the passenger vehicle market in 1992.
In 1998 Tata launched the Indica, the first fully passenger car.
TATA Motors developed :
Mid-sized sedan Cars (Tata Indica, Tata Indigo)
Mid-sized SUV Cars (Tata Safari)
Tata Motors has Launched Various Version of Passenger Cars.
The first company ever to launch One Lakh Rupee Car, the Tata Nano.
It is the least expensive production car in the world.
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COMPETITORS
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Commercial
Vehicles
Passenger
Vehicle
Ashok Leyland
Volvo Motors
Swaraz Mazda
Mahindra Motors
Maruti Suzuki
Honda Motors
Hyundai Motors
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MERGER ACQUISITIONS & JOINTVENTURES
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Tata Motors has been aggressively acquiring foreign brands to increase its
global presence.
2004 - Bought Daewoo's truck manufacturing unit,
- Now known as Tata Daewoo Commercial Vehicle, in South Korea.
2005 - Acquired a 21% stake in Hispano Carrocera, Spain.
2006 JV with Fiat to manufacture Passenger Cars and Engines
2008 - Purchased Jaguar Cars and Land Rover from Ford Motor for $2.3bn
2008 - Acquired rights from Ford, to three other brand names: Daimler,
Lanchester and Rover
2010- Tata Motors acquired 80% stake in Italy-based design and engineering
company Trilix for a consideration of 1.85 million. The acquisition is in line with the
companys objective to enhance its styling/design capabilities to global standards.[3]
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SALES & PROFIT
Tata Motors September 2010 sales(including exports) is at64,668 nos.
Growth of 23% over 52,513 sold in September 2009.
Domestic Sales of Tata Commercial & Passenger Vehiclesfor September 2010 were 59,611 nos. a 20% growth rateover 49,650 nos. sold is September last year.
Profit Figures as on 31st March 2010
Total Incomes is Rs.37,103 cr Total expenditure is Rs.3,1992 cr
Operating profit is Rs.4178 cr
Net profit is Rs.2,2,40,ooo cr as on March 2010.11
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FINANCE
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Debt
Posted High Debt in the year due to acquisition of Jaguar
Companys net debt increased by 75 Bn
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MARKET SHARE
45.7
22.2
18.3
6.8
1.5
5.5
Maruti
Suzuki
H u ai
Motors
Ho a
motors
To otaOthers
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Passenger Car Market Share
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RECESSION HITS TATA
MOTORS
Profit fell form 34.1% to 3.47 billion rupees.
20% decline in the sales.
Auto giant Tata motors lay off 400 more workers
Tata Motors shut two commercial vehicle plants
for six days to avoid inventory build-up.
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HOW THEY FACED
RECESSION
Signed the deal of Jaguar & Land Rover in 2008.
India's Tata Motors launches Nano, 'world's
cheapest car'
Decline in shares of TATA motors.
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STRENGTHS
Resources and capabilities
Low price Vehicles
Vast experience (steel and automobiles)
Tata has a brand reputation in India.
The business model (TBEM)
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WEAKNESSES
Distribution
Not much brand value for Luxury Cars.
Return on Investment is not up to the mark.
It produces 3rd & 4th generation Cars. Not much
Modernization.
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OPPORTUNITIES
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New markets
Exports
Acquisitions
e.g. Jaguar and Land rover can give international
exposure.
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THREATS
Competitors are spending more on R&D to
produce low priced & fuel efficient cars.
Improvement in technology by
Competitors.
Rising prices of Steel , Aluminum &plastic.
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SSTRATEGIESTRATEGIES Expanding globally (globalization strategy)
Acquiring other companies in different countries
Low frill strategy; a low frill strategy combine a low price and low value added, low
perceived product/services benefits and a focus on a price sensitive market segment.
Maintain the cost of raw materials as lowest as possible.
Invest a huge amount in research and development.
October 1,2010)Tata Motors launches QIP issue.
QIP is a CAPITAL RAISING TOOL,primarily used in India, whereby a listed companycan
issue equity shares, fully and partly convertible debentures, or any securities other than
warrants which are convertible to equity shares to a Qualified Institutional Buyer (QIB).
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CONCLUSION
On the whole the TATA group is acquiring thedifferent strategy in the different markets, in the
home country Tatas strategies are same as to
cost leadership and differentiations.
Faced recession well without any effect to itsBrand.
Introducing appropriate technology & operation
for enhancing environment care
With the foundation of its rich heritage, TataMotors is moving towards creating a bright
future.
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