1 introduction to entrp. and business development

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ KEWIRAUSAHAAN DAN PENGEMBANGAN BISNIS

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Page 1: 1 Introduction To Entrp. And  Business Development

Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

KEWIRAUSAHAAN DAN PENGEMBANGAN BISNIS

Page 2: 1 Introduction To Entrp. And  Business Development

Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

OBJECTIVES1.Memberikan pemahaman tentang sistem bisnis,

baik yang terkait dengan konsep bisnis, pelaku bisnis dan kewirausahaan, perencanaan bisnis maupun pengembangan usaha dan keberlanjutannya.

2.Memberikan kemampuan integratif dan ketrampilan untuk mampu merencanakan, mengoperasikan dan mengembangkan sistem usaha bisnis.

3.Membekali sikap dan perilaku etikal dalam berbisnis

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

RULE OF CONDUCT

• Min 80% Present in Class• Present in Class Before Starting the

Lecture• Don’t Use Sandal, Kaos Oblong and

Hand Phone During the Lecture• Having Good Attitude

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

REFERENCES

1. Bandowsky: “ Corporate Imagination Plus, Five Step to Translating Innovative Strategies Into Action”, The Free Press, New York, 1990

2. Finch: “ How to write a Business Plan”, Kogan Page Limited, London, 2002

3. Frederick, Davis & Post:”Business and Society”, McGraw Hill,1998.

4. Harper: “ Starting your own business”, McGraw Hill, 1991

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

REFERENCES

5. Nesheim: “High tech start up, the complete handbook for creating successful new high tech companies”, The Free Press, New York, 2000

6. Robert: “Entrepreneurs in high technology, Lesson from MIT and beyond”Oxford University Press, Oxford, 1991

7. Westwood:” How to Write a Marketing Plan”, Kogan Page Limited, London, 2002

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

ASSESSMENT• Requirements:

– Min 80% Present in Class– Having Good Attitude

• Score/Grade :– Mid Semester Test (UTS) : 25%– Final Test (UAS): 25%– Homework (PR) : 50%

• Group : 35% (Business Plan)• Individual : 15% ( paper and others)

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

SAPNo./Mgg Pokok Bahasan Uraian

A. Sistem Bisnis 1 Konsep Bisnis Konseptual framework sistem bisnis Aspek struktural dan fungsional sistem bisnis, Siklus bisnis 2 .Analisis Stakeholder & Konsep stakeholder, Klasifikasi and interest stakeholder Lingkungan Bisnis Interaksi stakeholder, lingkungan bisnis3 Fungsi Bisnis Fungsi utama bisnis ( marketing, produksi, finance dan SDM) Keterkaitan antar fungsi4 Proses Manajemen Bisnis Proses Manajemen (Pengertian, Planning, Organizing, dan Corporate Covernance Actuating dan Controlling), Corporate Governance ( pengertian, prinsip dan azas, dan instrumen)

B. Kewirausahaan5 Konsep Kewirausahaan Pengertian kewirausahaan Peran dan fungsi enterpreneur dalam dunia usaha. Enterpreuneur bakat atau latihan ?6 Inovasi dan Kewirausahaan Pengertian inovasi Inovasi teknologi dan teknopreuner7 Starting the Business Faktor keberhasilan dan kegagalan bisnis Bagaimana memulai usaha bisnis?, Langkah mendirikan usaha bisnis, Etika dan perilaku berbisnis8 Mid Test Bahan dari minggu 1 s/d 7

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

SAPMgg Pokok Bahasan Uraian C. Business Plan9. Konsep Business Plan Pengertian Peran dan fungsi Komponen utama dan out line business plan10. Marketing Plan Description of the industry,Analysis of potential customer and competitor,Profile of target market and geographic area to be served, Marketing mix ( product, price, promotion and place), Projected sales and market share11 Operation plan Operation capacity, Operation Technology and Equipment, Material and utilities,Operation planning and control Operation Management12 Financial Plan Capital Requirement, Sources of financing, Projected balance sheet, Projected income statement,Projected cash flow, Key operating ratio, Projected return 13. Presentasi Business Plan Dikerjakan secara berkelompok dan dipresentasikan oleh setiap kelompok

D. Keberlanjutan Usaha14 BPR Pengertian dan konsep ProsesInstrumen dan tools15 Balance Score Card Pengertian dan konsep, Proses, Instrumen dan tools16 Uas : Bahan dari mgg ke 9 s/d 15

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

INTRODUCTIONCONCEPTUAL FRAME OF

BUSINESS

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Systematical Presentation

• Mind Set of Business• Business System• Business Cycle

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Mind Set Business

• Business ?• Linking Science-Technology -Business• Business Problem

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Business ?

Customer

Product

Business

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Existence of Business

Market Driven Technology Driven (Customer Focus) ( Product Focus)

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Linking

Technology

Science BusinessObject : Natural Syst. Artificial Syst. Real SystemOutput : Theory Product/service Value AddedPerformance : Truth Benefit EfficiencyValidity : Absolute Relative ContextualStart : Curiosity Need Need/Problem

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Real System

Man

+Natural System and/or Artificial System

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Efficiency

Effective + Min Cost

Objective Achievement/Actual

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Contextual

2 + 2 = ?

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Problem

Difference

Expectation Reality Objective Achievement

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Problem Solving Model

Data /Information

Real System

MModel

StandardProblem

SolutionDecision

Action

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Problem Solving Approach

• Define Problem• Generate Alternatives• Choose Standard Model• Get The Best Solution• Make Decision• Implementation/Action

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Business System• Objectives• Structural Aspect

– Stakeholder• Functional Aspect

– Management System– Interactions

• Environment– External – Internal

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Business Firm View

• Traditional View – Business as Economic Institution– Business as Sociopolitical Institution

• Systemic View– Business as Multipurpose Institution

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Traditional View

• Business as Economic InstitutionBusiness as economic entity that interact with

society only through transaction in the marketplace

• Business as Sociopolitical InstitutionBusiness as sociopolitical entity that interact with

society through complex interaction for increasing wealth and prosperity of society

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Business as an Economic Institution

Business Firm

Choice of Employees

Uses ofResources

Quantities ofOutput

Price & ProductQuality

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Business as Sociopolitical Institution

Business Firm

InternationalEnvironment

Changes inIdeologies &

Values

Increased Govt.Intervention:

•Statutory Law• Admnistrative Law

Upgrading of Ethical Standard

Increased Influenceof external or public

Interest Group

Changing Att.ofSociety toward

Business

Increased Importanceof Internal

Stakeholder Group

Improved Communication&

Increased Impt ofMedia

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

System View of Business

Business as an living organism that interact with and affected by environment for economic and social motive ( multipurpose motive ) by using

the limited resources

Key To Survival is Capacity to adapt efficiently the changing

condition posed by the environment

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Business as Multipurpose Institution

Market:Competition

Stakeholder:Expectation

Business:•Economic•Social•Political

Government:•Political Action•Legislative Act•Judicial Action•Regulatory Act

Equity

Efficiency MarketProcess

Public PolicyProcess

Economic Response

Sociopolitical Response

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Business CycleOpportunity

Feasibility

Engineering Design

Construction

Operation and Maintenance

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Entrepreneur ?

• Orang yang memulai/mendirikan usaha sendiri ( bisnis ) dengan ciri tertentu yaitu:

• menciptakan sesuatu yang baru• menciptakan sesuatu yang berbeda• mengubah nilai nilai

• Mencari perubahan, merespons perubahan dan memanfaatkannya sebagai peluang

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Background• Lapangan kerja baru pada periode

stagnasi/krisis diciptakan bukan oleh perusahaan besar, tapi oleh usaha kecil dan menengah

• Di Amerika ( 1960-1980) menurut The Economist 600.000 perusahaan baru didirikan tiap tahun

• Laju pertumbuhan 3x lebih tinggi dari pertumbuhan perusahaan besar dari kelompok ”Fortune 500”

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Kenapa ?

Inovasi

• EntrepreneurshipDan

• Entrepreneurial Management

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Opportunity

• Opportunity ?• Sources

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Opportunity ?

Any situation that could be beneficially

managed

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Sumber Peluang Inovasi• The Unexpected• The Incongruity• Process Need• Change

• Struktur Industri dan struktur pasar• Demografi• Persepsi, “mood” dan makna

• New Knowledge

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Sources Of Opportunity• Change of

– Government Policy– Economic Activity– Political and Social Affair

• Problem• Need• Improvement• Etc

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Key Success Factors

• Customer Focus• Trust base (Amanah)• Competence• Completing the Loop• Focus (Khusyu’)• Urge to excel

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Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

Thank you for your attention