04 - brands matakuliah: g0622/bahasa inggris 1 tahun: 2005 versi: 1.01

Download 04 - Brands Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01

Post on 21-Dec-2015

212 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • Slide 1
  • 04 - Brands Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01
  • Slide 2
  • Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Memberikan contoh tentang brand dan its collocations. Menggunakan special phrases dalam pembicaraan mereka.
  • Slide 3
  • Outline Materi
  • Slide 4
  • Quote of the Week
  • Slide 5
  • Definition of Brands
  • Slide 6
  • 1. Introduction
  • Slide 7
  • Slide 8
  • Book Answer comprehension questions to check understanding of topic vocabulary and concepts. Are they international or national brands ? What image and qualities does each one have ? Do the products have anything in common ? For example, are they all high priced ? How loyal are you to the brands you have chosen ? For example, when you buy jeans, do you always buy Levi's ? If you don't buy branded goods, explain why ?
  • Slide 9
  • 2. Vocabulary
  • Slide 10
  • Book: Use vocabulary to describe the concept of branding.
  • Slide 11
  • Luxury Classic Awareness Image Stretching Loyalty Leader Manager
  • Slide 12
  • In class / Assignment: Write an analysis of a designer in the fashion industry. See Assignment 04-01: Web Research and Writing Assignment: Comparing Fashion Designers
  • Slide 13
  • 3. Listening
  • Slide 14
  • Book: Listen to a specialist speak about branding and extract meaning. Lynne Fielding - a marketing specialist
  • Slide 15
  • In class / Assignment: Present ideas about branding. See Assignment 04-02: Speaking Assignment: Describe a Famous Brand
  • Slide 16
  • 4. Reading
  • Slide 17
  • Fashion piracy Global offensive Counterfeiter Copyright abuse A network Merchandise Corporate secretary Logo Licensing rights To rip off Restructure
  • Slide 18
  • Book: Read the article "Fashion victim fights back" and extract information about the Calvin Klein company and its fight with counterfeiters.
  • Slide 19
  • In class / Assignment: Discuss ways that companies can fight piracy.
  • Slide 20
  • 5. Grammar
  • Slide 21
  • Book: Recognise and use verbs in simple past and present perfect.
  • Slide 22
  • 6. Business Skills
  • Slide 23
  • Book: Use key words and phrases for participating in meetings. Create a marketing profile for the BESTBOOKS company. Use key words and phrases for expressing opinions in meetings.
  • Slide 24
  • In class / Assignment: Read and discuss three case studies, using key words and phrases for expressing opinions in meetings See Assignment 04-03: In-Class Discussion
  • Slide 25
  • 7. Case Study
  • Slide 26
  • Caferoma In class / Assignment: Analyse and discuss a case study. Caferoma: Solving the problems of a leading brand. Plan and write a business memo summarising problems and suggesting a plan of action. See Assignment 04-04: Case Study: Writing Assignment: Course of Action Memo
  • Slide 27
  • 8. Unit Review
  • Slide 28
  • Book: Review listening, vocabulary, and reading from Unit 2. See assignment 04-05: Discussion Board Activity
  • Slide 29
  • Summary
  • Slide 30
  • Assignments 04-01: Web Research and Writing Assignment: Comparing Fashion Designers 04-02: Speaking Assignment: Describe a Famous Brand 04-03: In-Class Discussion 04-04: Case Study: Writing Assignment: Course of Action Memo 04-05: Discussion Board Activity Due next week

Recommended

View more >